“We need better online content.”
“We need to do a better job of telling our story.”
“Man, putting together integrated media is complex.”
Just as manufacturers raced to secure the responsibility to control their own brand editorial and ID, they have oft struggled with the work that comes with the editorial process. This statement stands simply enough – let alone if you factor integrated media adding units of video, interviews, b-roll and imagery to a well crafted story.
It is pretty clear – if content is king, the jury may still be out as to if content marketing is even a long lost prince.
Content marketing is 88% less effective than public relations
One thing is for certain. As brand story and the use of video has exploded in terms of popularity and consumption – inspired story telling is at a premium.
Enter the 5 Point Film Festival this coming weekend April 24 – 27 and another Backbone POV.
“5 Point celebrates films and adventures that inspire people,” explains Sarah Wood, executive director. “In today’s social media-driven world, the demand for authentic storytelling is greater than ever. Our festival is at the nexus between outdoor brands and their core consumers. Our partnership with industry’s leading brands, from Patagonia, to Outside Television, Polartec, Black Diamond, Sierra Nevada, NRS, Big Agnes, Osprey, evolv, Whole Foods and others, speaks to the growth and opportunity we’ve had with 5 Point.”
The Backbone POV will take place Friday, April 25 at 2PM at Steve’s Guitars in Carbondale. The panel discussion will discuss Inspiration, Creativity and Cause and will feature special guests Travis Rummel from Felt Soul Media and director of Damnation, Alexandra Fuller creative director from Struck and writer/producer of award-winning short Sister Wife, Brian Emerson from Outside Television and Niko Jager creative director of the European Outdoor Film Tour.
Past POV discussions have centered around many of the macro themes surrounding multi media platforms with prior attendees including Jimmy Chin, Renan Ozturk, Chris Davenport, Mary Anne Potts, Jeremy Collins, Semi-Rad Brendan Leonard, Beda Calhoun, Pete MCBride, Anson Fogel, Dave Amirault, Matt Hobbs, Lou Dawson, Shannon Ethridge, Kelly Cordes, Chris Kalous and many others.
For a list of upcoming films go here. See you at 5Point and the POV!
*Images from previous POV events in 2012, 2013 include (not complete) of Andrew Bisharat, Jonathan Thesenga, Mavis Fitzgerald, Chris Kalous, Kelly Cordes, David Lama, Shannon Ethridge, Jimmy Chin, Dirk Collins, Christian Knapp, Kristine and Allon Cohne, Ian Anderson Mike McCormack, Josh Nielsen, Jeff Johnson, Beda Calhoun & Casey Sheahan.