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One Man’s Trash…

Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80’s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that for some reason touches the hearts of even the most high brow of us all, its called the Ocho. Otherwise known as the Figure Eight Races, its a little bit Nascar, its a little bit Mad Max, but more than anything, its just about America.
Some would argue that the more well-known demolition derby is more of a sight to behold but NAY, I say to those, you are mistaken, it’s the Ocho that really brings people together. Unlike the smash and dash of the demo derby, the Ocho takes skill, patience, street smarts, and guts. Flat tires, sparking engines, smoke inhalation.. the potential hazards are endless, the competitors fearless. The Ocho is also about recycling. Most of the cars are found in the dump or impound lots, and then returned after the event to be sold for spare parts. The sustainability efforts are really inspiring. However, the most inspiring fact that I learned about the Ocho this year was very interesting…they have a women’s division. And the winner goes straight to the Finals.

I think you know where I’m going with this.

Let’s sess out my potential qualifications and if Backbone wants to sponsor me, we can figure out the details later.
1) I’m from Kansas, the home of Nascar, driving has to be in my blood. (Along with a lot of high fructose corn syrup and complex carbohydrates)
2) I learned to drive on a John Deere, which may actually have a similar turning radius than a car with 2 blown tires, a common occurrance at the Ocho.
3) I happen to be good friends with last year’s winner, Michael Wold, a man who when I asked how he was preparing for the races just said to me…”Sarah, some people ride mountain bikes or backcountry ski. Some people are fisherman or hunters. I am a driver.” And in a potentially not 100% sober state, told me he would be proud to teach me.
4) I get a pit crew-which means I don’t necessarily need to know how my engine works, nor do I need to speak Lugnut.
5) Only 5 girls from the area competed last night, I like those odds.
6) I have incredible go kart skills, and bumper car skills

So, whataya think? If I start training now, I think I will be ready. I’m thinking we could round up some client sponsors. Gerber? I think this means I’m “Fending For Myself,” 1% For the Planet? The car is definitely recycled and run on all bio fuel (hmm). Klean Kanteen? I will need a beverage and I only drink beverages out of stainless steel. POC Helmet and goggles? Black Diamond gloves? I feel like this could really bring us all together.

Lucky 13

As Backbone nears its 13th Anniversary – we took some time out for our mid year reviews and gathered the crew for a few days of fun, sun, bike rides and rivers here in Carbondale.

Team Backbone

Open table discussions, ping pong, New Belgium beer and evening bike rides kicked things off, followed by a run down Shoshone rapids in Glenwood Canyon. We only had one swimmer – the result of Maneater Rapid chewing on a ducky – while we rafted, kayaked and SUP’ed.

Dax, Fielding and Megan getting primed

Fielding, Keaton the GIE aka "Greatest Intern Ever", the always smiling Mike May and Jonathan

Margaritas and BBQ capped it off, now Mavis is off to ride with the SmartWool crew from Steamboat to SLC, Nate is turning 40 and Backbone welcomes Amy Harvey as our new Office Manager replacing Megan Perkins. We wish Megan well as she heads off to her new teaching job and thank her for adding so much light and energy to our office.

Brett & Laura, Hillary and LB

Onward!

Pickathon Festival Partners with Klean Kanteen to Go 100% Plastic-Free

Many say it is impossible to hold a large, multi-day music festival without using plastic cups and without selling bottled water. The organizers of Pickathon 2010 and Klean Kanteen®, maker of the first BPA-free metal bottle designed for personal hydration, are determined to prove the naysayers wrong. Pickathon is a three-day music festival held every summer at Pendarvis Farm, an 80-acre property outside of Portland, OR. Now in its 12th year, Pickathon is going plastic cup and plastic bottle free.

“Most events produce incredible amounts of unnecessary plastic pollution,” said Danielle Cresswell, Sustainability Officer of Klean Kanteen. “Most of it ends up in a landfill, and sadly, too much plastic finds its way into waterways, the ocean, and the food chain of many animal species, including humans. Even when recycled, plastic downgrades significantly in the process, resulting in an inferior material that is still ultimately destined to be pollution. We’re proud to work with Pickathon toward a common vision to create the model for truly sustainable, plastic-free music festivals.”

Jake Holfield, head of recycling for Pickathon, estimates that in 2009, festival-goers used about 35,000 plastic cups and about 25,000 plastic bottles.

Through its sponsorship, Klean Kanteen is subsidizing the sale of its stainless steel bottles, which will be discounted and available for purchase at multiple sites throughout the festival grounds. Special, limited-edition bottles with the Pickathon logo will also be available.

“We view this as a pilot project,” said Jeff Cresswell, Co-Owner of Klean Kanteen. “The goal is to test and prove that all it takes to eliminate the truckloads of plastic pollution at these events is a true commitment to the environment, some thoughtful planning and a solid partnership.”

The decision to go plastic-free is however, not a small one. Massive infrastructure changes are necessary to ensure that festival goers, musicians and staff still have easy access to water and drinking containers as well as continuing the Pickathon dedication to sustainability and environmental responsibility.

Sustainability Efforts at Pickathon include:
• A 24 hour recycling team to collect and sort recyclable and compostable materials, as well as collecting and filtering all the gray water from showers, water and wash stations to be reused around the venue for dust control.
• Two solar arrays, installed by Pickathon’s green energy partner, REC Solar, to offset energy used at two of the large stages at the event.
• Two large, mobile water trucks and multiple refill stations throughout the property. Beer drinkers will also be able to personalize their Festival Cups with Sharpies and leave them in the beer garden on drying racks.
• The medical tent, front gate check-in, and ticketing areas will continue to be solar powered, as they have been in the past, and the two miles of wooded festival trails and camping areas will also be marked with LED lighting.
• Since 2008 Pickathon has partnered with the local transportation company, EcoShuttle, to provide free transportation from the nearest public hub out to Pendarvis Farm.
• Pickathon encourages cycling to the event, even providing route maps and descriptions, and also helps link people up with carpooling resources.
• Collaboration with a number of local hotels for out of town attendees, offering free shuttle service out to the farm. The goal is to increase alternative transportation use from 15% of attendees in 2009, to 50% within the next five years.

FUN STUFF
The Pickathon 2010 Preview Mix-This is awesome.
Band Highlight Videos
Time Lapse Video of the Venue Setup:

Are you gonna party, OR are you gonna party?

Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this list, please add them in the comment section and we’ll update the post. See you in SLC!

TUESDAY, AUG. 3
9-10am — Free breakfast smoothies made fresh by the guys at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour hosted by Teva and Waterkeeper Alliance to benefit Save Our Gulf. Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4:30-5:30pm — Keg at SmartWool, booth #34111
4:30-???? – OR launch party and keg at Bamboo Bottle Company, booth #BR347

WEDNESDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour to celebrate Teva Mountain Games and Teva’s new Gnarkosi, SUP giveaway, Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4-5pm — Jordan Romero, the youngest person to summit Mt Everest, hosts a slideshow and book signing at SOLE, booth 36037
4:30-5:30pm — Keg at SmartWool, booth #34111
7-9pm — Honey Stinger is sponsoring a showing of Race Across the Sky, the acclaimed film chronicling the 2009 Leadville Trail 100 Mountain Bike Race, featuring Lance Armstrong, at Brewvies Cinema Pub.

9pm Teva’s Pair for a Foot launch party at Club Elevate, featuring Dilated Peoples


Here’s a teaser, they’re kind of a big deal.

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THURSDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm – Keg at Polartec, booth 36059
4-6pm — Teva Happy Hour, with head-to-head Boat Races (harness your inner college student) from 4-6pm at the booth, #7001
4:30-5:30pm — Keg at SmartWool, booth #3411

Colorado’s 14ers Perfect for Summit Meetings

Last week, Backbone Media partners Black Diamond and La Sportiva played host to a group of 6 journalists for some product testing in the heart of the San Juan Mountain Range, in southwestern Colorado.  While the underlying premise of the trip centered around introducing the journalists to the new S11 Pack Line from Black Diamond and the S10 FC ECO Series from La Sportiva, we were lucky enough to receive additional product support from other Backbone partners and friends including:  Honey Stinger, Hydrapak, Outdoor Research, Polartec® and SmartWool®.  Thanks to all the manufacturers for your support as it really made for a great trip for everyone!

Warning:  The photos you are about to see include images of highly skilled “chossaneers”  performing their passions with top secret product to debut at this summer’s Outdoor Retailer in Salt Lake City, Utah.  Please do not attempt to repeat any of these stunts without the guidance of Clint, Bean and Cory at the San Juan Mountain Guides, based out of Ouray, Colorado. And of course, without getting a great night’s sleep at one of Ouray’s finest lodges, the Box Canyon Lodge.

Some “motley” members of the testing team preparing for duty.

On the way up the Queen of the San Juans, the 14,150-foot Mt Sneffels.

The climbing was interesting near the summit of the SW Ridge of Mount Sneffels.

The obligatory summit pose…with cardboard sign that we borrowed from another peak bagger.

The clouds were rolling in as we descended into the valley below.

Day two included an ascent of the 14,017-foot Wilson Peak.  Entering the land of the choss!

And another meeting on the summit about to begin…


The Worst Weekend Ever

Being a PR person is tough. Living in Jackson is also tough. But, Penn and Nate always tell us that sometimes we HAVE to tear ourselves away from the office and test some of that great gear that we promote. So this weekend my arm was really twisted and I was dragged kicking and screaming to Jackson Lake to do some tough manual labor (like grilling, wood-collecting, and hammock-hanging) and it was the worst and longest weekend of my life. As you can see, it was horrible. I am so glad to be back in town.
Boats are so boring, and loading all that gear was a pain. This is where the anguish began.

The bad news continued to flow in as I found out this was my campsite. I mean, horrible view, no water in sight, and I even had to bring all the gear up from the boat which was parked about 30 WHOLE FEET away. I was not a happy camper.

Oh, and there was canoeing. It was torture.

Then I was forced to meet up with, Don Watkins, PR pro with Terra PR here in Jackson for some wakeboarding. It was way too hot and way too sunny, I much prefer the rainy and cold weather of March and April. I was also dying of thirst the entire time and all they had was beer. Ugh. It was hell. Obviously this was the worst part of the entire trip. At this point, I was really counting down till the moment that I could get back in the car and head back to town to hang out with all the tourists that are swamping Jackson these days.I’m so much happier doing that. The amount of sacrificing and mind-numbing torture that I go through for Backbone is incredible. But as they say, its a tough job, but somebody’s gotta do it, right?

Rollin’ on Bubs

In college, we had the drunk shuttle. Here in Jackson, after a few drinks at the Stagecoach, its a scary ride in one of the towns minivan-slash-cabs risking life and limb in the hands of a usually toothless and potentially drunker-than-you driver. In a perfect world, shouldn’t the beer and liquor companies pay to get us home? I mean, its their fault that we were overserved in the first place, they just make the beer taste sooo good. Well, New Belgium is giving that exact idea a shot. Check out the new taxi that is a little bit carnival ride, a little bit bicycle and a little bit like a gravy train with biscuit wheels.

This is the new New Belgium pedi cab, just one of a fleet run by Tara and Talbott Walker of LOCAL SPOKES, the newest transportation company in Aspen. The rides are free and riders just pay what they can into a tip jar. Last week’s famous Food and Wine Festival brought in over $400 in tips. Local Spokes is about to drop in on Boulder as well with an even more pimped out (believe it or not) New Belgium cruiser, so keep an eye out Boulderites!

If you’re in Aspen this weekend for the annual Jazz Aspen festival, and you have a few too many drinks after the Lynyrd Skynyrd show, or just want to check out the Aspen scene, program the below number into your phone and keep an eye out for the NBB pedicab, I’m guessing it’s pretty hard to miss.

Who’s on First? 4 Reasons Why PR Should Own Social Media

I stumbled upon these stats in an article on PR Daily. It’s written by Nancy Bistritz, a media and communications exec in Canada who has been looking into which departments at major companies seem to be taking control of social media efforts. Turns out, its PR and, according to Ms. Bistritz and the the research teams at the Strategic Communication & Public Relations Center out of the University of Southern California, here is why.

–Approximately 25 percent of companies put between 81-100 percent of budgetary control over social media in PR’s hands, compared to marketing, with only 12.6 percent getting the same level of control.

According to the study, there are four factors contributing to PR now running the social media show:

1. PR tactics tend to be informational, rather than sales focused;

2. PR tactics tend to emphasize a dialogue versus a monologue;

3. PR tactics tend to embrace longer forms of communication; and

4. PR tactics are typically associated with lower costs.

Nancy also states, “Whoever takes control of social media for your organization, needs to understand the level of commitment involved in it. It’s not a fad; it certainly isn’t just for the younger generation, and it definitely won’t fix an already failing organization. It is, however, an initiative that can (when properly executed and strategized) yield results, improvements, and satisfied consumers. There’s no question that social media is becoming the glue that bonds departments, messages, and consumers/brands together.”

We agree.

Click here to read the entire article from PR Daily.

Seth Godin-On Snowglobing Customers

The always funny and always genius marketing wizard with another great tip for brands: Don’t overrun your customers with unnecessary information, newsletters, emails, etc. Quantity is not necessarily better than quality when it comes to customer outreach. Read below or read in full at Seth’s blog.

Don’t Snowglobe Me, Bro

Snowglobe How important is it? Is it so important you need to interrupt everyone, every single one of your customers?

There are only a few signs on my way through security, yet there, on the biggest of all, is a warning about snow globes. Snow globes are apparently a big enough threat/cause for confusion that they get their own sign.

Every time you interrupt your prospect or consumer, you better ask, “is it important enough…” Most of the time, it’s not. Most of the time, the interruption is a selfish, misguided effort by a committee that doesn’t get it.

Yes, I know the TSA doesn’t care about customers. But it’s a good lesson for anyone who does.

Don’t snowglobe me. Interrupting everyone so you can properly alert one person in a thousand is just silly.

VholdR and ContourHD – exploding the myth of press release professionalism

Fully armored and only 4.3 oz. Your phone weighs more than that.

In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I don’t…even though I pretty much am that coffee guzzling juvenile delinquent looney tune, I get those releases all the time from an overly bro’d-out bike industry guy in SoCal at least twice a week…and each and every time I need to restrain myself from calling him out on his egregious abuse of exclamation point protocol.

You WILL read the Verteblog...

You WILL read The Verteblog...

Yet sometimes, you need to let it out. This is one of those times. And since this is our blog and you’re here voluntarily (and arguably you are…unless you’re sweating through some sort of Kubrickian nightmare), we’re going to explore the full range and spectrum of human emotion as we reveal the latest addition to the Backbone client list. Or at least I am. In other words, I’m gonna let the stoke out.

You see, we just added VholdR to the roster. They make a series of unassumingly sexy high-definition video cameras that you can mount (mind out of the gutter now) on your helmet, goggles, handlebar, boat, moto, street rod, top-fuel funny car or just about anything else you could imagine. The ContourHD 1080p units that we’ve been playing around with all come with a software suite called “Easy Edit” that allows for simple connectivity and the immediate commencement of “oohs” and “aahs” (or heckling as the case may be) from your colleagues, your friends or your mom.

The late, great Anne Ramsey

And if your mom’s a heckler, I apologize. That’s kind of sad.

The video is rad. It’s super-crisp with options to shoot in 720p or 1080p, a 135-degree perspective and once again, all you need to do is plug your camera in to your computer to enjoy or share your exploits…and that’s a big deal. Aside from the clinical box that press releases demand to be housed in, we live in a place ripe with backcountry adventures and are fortunate enough to call some of the best gear brands in the world friends, colleagues and clients. The new stuff from VholdR is amazing – and the POV perspective allows all of us to share our adventures in whatever exploit floats to the top of the to-do list around lunchtime, be it riding, climbing, skiing or fishing.

So I’m stoked. We’re stoked. It helps that the VholdR folks are great people. And I’d be lying if I said that we didn’t walk away from our get-to-know-you meeting with glazed eyes and dippy smiles smeared across our mugs. Because as cool as they are today, it pales in comparison to what they have cooking for the next couple of years.

Prepare to be amazified. I know I am.

We now return you to your regularly scheduled bone-dry press release. Gotta throw a bone to the fun-haters.

MikeMac

VholdR/ContourHD Selects Backbone Media to Manage Public Relations Effort
Carbondale, CO agency to execute brand communication strategy
VholdR/ContourHD, manufacturers of the world’s first and smallest wearable high-definition camcorder have selected Carbondale, CO based Backbone Media to oversee and integrate brand communication efforts. Backbone will support ContourHD’s media communications, product placement, branded content and social media strategies.

“Contour has gained great acceptance at retail and with consumers in multiple markets,” explains Marc Barros, Founder and CEO.”We have significant new product innovation, partnerships and plans for 2010 and  believe Backbone will help us convey our brand ID and messaging effectively.”

“Every once in a while there’s a breakthrough product that nails it in terms of consumer need, design and function” states Backbone’s Penn Newhard. “The ContourHD camera brings together POV technology allowing people to capture and share their experiences in a clean and easy-to-use format.”

Seattle-based VholdR produces the ContourHD, the world’s first high-definition wearable camcorder. With the introduction of ContourHD1080p, it’s also the first to shoot and share 1080p video. Both the ContourHD and ContourHD1080p feature amazing video clarity, a wide angle lens (135°), single button simplicity, and a click to share online experience.

Visionaries. And they can hang, too.