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Gobble, gobble….tweet, tweet…Old Town Canoes & Kayaks!

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With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work…

Old Town, who launched its Facebook page this summer and its Twitter account last month, has been steadily building a presence on the social web and the time seemed right to test the level of consumer engagement. But how?

Here’s how it went down…simply enough…

Yesterday, Old Town held a one day promotion on Facebook and Twitter. The first person to walk (or run) into Johnson Outdoors retail stores in Racine, WI and Old Town, ME and say the word TURKEY would win an Old Town Vapor kayak of their choice.

End result, it took less than an hour for a winner in each location, Old Town got a feel for the pulse of their consumers and there are two very happy boat owners out there.

Happy Thanksgiving all!

Thanksgiving Stuff(ing)

With Thanksgiving here and the Backbone crew going to visit family, bike, ski and head to Camp Woodward, I wanted to post some “stuff”.

First, wanted to give thanks to all the great brands we work with. Seriously, it is fun, humbling and inspiring to be affiliated with such great people. Busy lately, Nate is flying back from Paris and a Polartec launch today. I have been at various Sales Meetings this month and head out for more on Monday.

Ian Anderson go carting in Newport Beach

Ian Anderson go carting in Newport Beach

Just this morning is a great example of the madness. Brad (name changed to protect the not so innocent) emailed asking for bottles of the world’s greatest hot sauce. For those unfamiliar, this hot sauce is unbranded, unlabeled and locally made here in Carbondale. Google Tortilleria La Roca in Carbondale and get the map. Brad offered to break trail and give us first tracks in Little Cottonwood if we deliver the goods. Roch (name also changed) emailed asking for Honey Stinger Chews – to keep his ski testers juiced at Snowbird Tuesday.

Lastly, this curmudgeonly dude from Washington, we’ll call him Roger sent this.

Like I said fun, humbling and inspiring.

Because Facebook Said So

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Michael Hodgson from Snews on the omnipotence of Facebook and how you can’t do anything these days without asking it first.

Facebook_WeddingFor more than 11 years, my wife and I have shared a home, a bedroom and countless happy moments traveling around the world together. My daughter, who was at our wedding, knows us as married. We were married by a minister, so we presume God knows we’re husband and wife. The state of California has even issued us a marriage license. And goodness knows, my wife’s parents think we’re married too. But despite the overwhelming evidence that I am, in fact, a happily married man, I just learned no one is married until Facebook says so.

It did come as somewhat of a surprise, I must tell you. There I was, updating my Facebook profile, and for relationship status, naturally, I selected “married.” I dutifully typed in my wife’s name, “Therese Iknoian” and hit “Save,” whereupon Facebook alerted me that it would have to consult my wife to confirm she actually wanted to acknowledge me as her spouse — never mind she was right by the computer when I did it. Continue reading →

Deepest Opening Day in Mt. Baker History…POC!

What is Social Media ROI?

This newest video Socialnomics: Social Media ROI from the crew at Socialnomics, showcases that social media can help brands achieve success on almost any marketing front.  While this video refers to specific examples of the effect social media has compared to traditional media, many pieces of social media behave so differently than anything we have ever seen, that we tend to ask, “How will this move the needle?” rather than “What’s the ROI?”.

Meet Hillary

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During a brief loss of internet at the Carbondale office, (and subsequently, the inability to do much of anything on the computer) Hillary and I were able to venture out to a local coffee shop where I got to know her better. Here’s what I learned:

Hillary was born in Wellesley, MA, and moved to Denver when she was 16.  Her favorite TV shows as a kid were the Ninja Turtles and Nickelodeon Guts— I am sure this will explain a lot as we get to know her better.  Her most embarrassing parental moment occurred one day in high school when she came home with a bunch of friends only to find her dad shirtless on the back porch with a beer in one hand and a shotgun in the other. Although Hillary was quick to explain that he was only disposing of pesky garden-eating rabbits, her friends couldn’t ignore his resemblance to the stereotypical redneck.

Hillary had a giant crush on Justin Timberlake back in the days when N’Sync was the hottest thing anyone had seen since snap bracelets. She distinctly remembers salivating over his performance at the 1999 MTV video music awards when he sang alongside Brittany Spears back in her “skinny days”. What’s happened to these stars since then is tearing up our hearts too Hillary.

As much as Hillary may have made some bad choices during her high school days­— I forgot to mention she also liked to wear body glitter to dances— we have to give her credit for her awesome skiing skillz. Last year, Hillary competed in six Big Mountain telemark skiing events. She even ventured to AK for a comp. However, whatever street cred she may have gained from this latest insight is lost when we take into consideration the fact that her favorite ski area is Mad River Glen. For some reason Hillary loves near-death experiences on gnarly East Coast ice.

Since moving to Carbondale and starting at Backbone, there have been a few things that have surprised Hillary. She was shocked, for instance, when she received an entire multi-paragraph email from JLD which he wrote while driving. Makes you wonder what else he can do behind the wheel! There was also the time when Hillary came home to smell of oven-baked apple pie. When she opened the oven to dig in, her roommate informed her that the pie was a cheap City Market buy and was only purchased to make the house smell good. Maybe you Betty Crocker types can give Hillary some advice she can pass along to her roommate so as to avoid these types of disappointing situations in the future.

In addition to killin’ it at Backbone, Hillary is also working on a website for ski fashion. The plan is to take pictures of cool ski outfits seen while hittin’ the slopes and feature them on her site. Who’s willing to bet that no matter how hard Penn tries, he will never make the cut? Just kidding Penn, we all know how fashion-forward you really are.

Alright everyone, now that you’ve gotten to know Backbone’s youngest employee a little better, I hope you’ll be able to welcome her to the office. Make sure you ask Hillary to do the worm; apparently it’s one of her talents.

Punk rock, powder and positivity: introducing Laura Patten

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Former Snowmass patroller Laura Patten recently joined the team at Backbone Media. A Colorado native, Laura brings an in-depth understanding of media, Excel wizardry and a passion for all things outdoors to the office. I recently caught up with Laura and presented her with a list of random topics. Here’s what she had to say:

Inspirations: Cool people doing cool things. Living their life the way they want; working hard and playing harder.

Books: Lately I’ve been interested in personal finance and investing. I know it sounds geeky, but I figure if I get a start now, I will be ready for retirement when the time comes. I just finished Suze Orman’s Young, Fabulous and Broke and Investing for Dummies. Robert Kiyoskai’s Rich Dad, Poor Dad also opened my eyes to a whole new approach on life and money.

Movies: I’ll admit it- I loved the first Transformers movie!

TV: I don’t watch TV much, but anytime I happen to catch Curb Your Enthusiasm I’m stoked. Larry David is curmudgeony, but so hilarious.

Magazines: Bike Magazine, Freeskier and Personal Investing (in-line with my recent finance kick) are the only magazines I subscribe to. I used to read dirty stories from Cosmo (surprisingly un-PC) to all the male patrollers while waiting to go on clear. They loved it.

Websites: Facebook

Athletes: Penn and Greg riding tandem ellipticals.

Places to ski: Snowmass!!! Duh. I love skiing all the patrol stashes and hanging out with all my old co-workers.

Dream travel locations: I hear that Kauai has some sweet camping spots and can be done on the cheap. Dream vacation-wise, I would love to get a round-the-world ticket and travel for six months wherever.

Musical artists/groups: Still true to my high school roots- I like punk like Alkaline Trio and The Airborne Toxic Event.

Foods: Mexican! Lobster. Every time I visit a coast, I try to bring back some on the airplane.

Beverages: New Belgium

Pet peeves: Stuff doesn’t really bother me much- except for when I have to reinstall the printer every time I need to print.

Animals: I want an Australian Shepard, but can’t have a dog where I live. Also, I am not sure I am willing to make the required commitment.

Strong Collaborative Statement on Climate Change from CEOs at Aspen Ski Co and TNF

Aspen Skiing Company CEO Mike Kaplan

Aspen Skiing Company CEO Mike Kaplan

High Country News just published this powerful op-ed collaboration by Aspen Ski Co CEO Mike Kaplan and The North Face CEO Steve Rendle. Definitely worth a read:
Climate change threatens our livelihoods — and yours
In the summer of 2003, one of the most legendary and fearsome mountaineering routes in the world –– the North Face of the Eiger –– fell victim to climate change. An unusually warm summer melted much of the ice that makes this route in Switzerland passable. As temperatures continue to warm, this iconic passage may only exist in winter.

Meanwhile, in Colorado, aspen trees have begun dying off in huge numbers. Aspens can fall victim to many diseases, but science suggests that a warmer climate will lead to increasing tree mortality as a result of sickness, insect infestations and other pests.

Steve Rendle

The North Face CEO Steve Rendle

As CEOs of two of the most widely known consumer brands in the outdoor recreation market — Aspen Skiing Company and The North Face — it gets our attention when our companies’ namesakes start to vanish before our eyes. Although we operate different businesses, we share concern about the impact of climate change on our companies, the economy, the environment and our customers. We also agree that now is the time for dramatic action by Congress to curb greenhouse gas emissions, stimulate investment in renewable energy sources and clean technology, and encourage energy efficiency.

The effects of warming global temperatures are not theoretical. At Aspen, where our business depends on the climate, we already see a gradual increase in frost-free days and warmer nights. Milder winters mean a shorter ski season and greater reliance on artificial snowmaking, a costly and carbon-intensive practice. In short, climate change impacts Aspen’s bottom line. For the $6 billion ski industry, and the hundreds of thousands of people who make their living directly or indirectly from it, the stakes are huge.

Continue reading here.

Meet Fielding

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Fielding Miller, the man with two last names and newest member of the Carbondale office, comes to Backbone after some time at Freeskier in Boulder where they probably made him do stuff like eat dog food and drink beers out of his shoe. Fortunately, here at Backbone we eat fresh baked scones and sip beer from a keg of New Belgium. He was, however, subjected to this Freeskier-style interview during his first week on the job.

Talking about taking park tricks to the backcountry is so 2003. How will you take your park swagger to the office?
I like to be as well-rounded as possible, so I plan on soaking up lots of mountaineering knowledge from my colleagues and hopefully I can contribute on the freeskiing/surf/skate side of things. That being said, don’t expect to see me on tele gear.

Dude, it’s all about the progression. Where do you see the sport of skiing going?
The danger level has been pushed to unbelievable levels but style has always been most important to me. I get more excited over a stomped AK line or a perfect grab or shifty than an out of control dub cork or ski BASE jump.

One Backbone employee gets chosen to be the January 2010 Gear Girl. Who would you pick and why?
Mavis, because I think she has unique style.

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(Mavis’ unique style)

Account Manager Setup: As you have probably gathered, Backbone doesn’t have any tall tee manufacturers as clients. What gear will you be rocking this season?
Whatever I get for free in XL! (take note, fellow employees)

As seen in countless urban rail film segments, night shooting is where it’s at. How do you feel about pulling dusk patrol shooting off pitch emails on a regular basis?
I pulled some dusk patrol hours in the office last evening, so I’m cool with working hard as long as I believe in what I’m doing.

Lastly, who would win in a fight: Matt Harvey or Penn Newhard?
Matt Harvey is a man of many talents. I’m always impressed with whatever new activity he has successfully immersed himself in (it’s rally car racing at the moment), but I don’t think fighting is one of them… Penn has an undeniable size advantage, so I’d put my money on him.

Welcome Fielding, we are psyched to have you!

Climate change threatens our livelihoods — and yours

CEO’s of Aspen Skiing Company and The North Face demonstrate environmental responsibility, call for a strong global and national climate and energy policy.

Read the High Country News article here.