The Verteblog Rotating Header Image

Meet Our Newest Hire-The Swede

In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The Swede. Be afraid, be very afraid. He looks and acts like a good guy, but let me tell you, nobody is an expert crepe maker without having a darkside. I’ll say this, Mike and I will have our wits about us now in the Jackson office as there is something undoubtably dubious about this fellow.

Born abroad (as all villians are), Nik began his life in Sweden so his early years have been hard to track. His family still remains in Stockholm where I would guess they obviously spend all day eating Swedish meatballs and discussing how to take over the world, like any good villainous family would. Nik recently admitted that his Swedish passport provides a level of assumed neutrality and passivity allowing him to pass through European checkpoints with ease, unlike the glaring red flag of an American passport. Interesting. I still think he probably crosses borders under the cover of night on backroads, in unmarked cars, but that’s just a hunch.

We ended up in Munich together once when he was working an inside job at Cloudveil. He took us all out to the Hofbräuhaus and kept the beers (truth serum) flowing. He however managed to coincidentally get a tiny glass (note photo) and “wasn’t able” to drink as much as we were. Very clever, Swede.Very clever.

In an in-depth interrogation session early today, Nik admitted to liking the Stones over the Beatles, but I think that is just an obvious American choice. So sly. He also likes ice cream cake, which threw me off a bit, but I think that was the point. He travels everywhere with his french press, so if I figure if I deprive him of coffee I may be able to torture him into telling me his treasonous plans.

He claims that his ping pong skills are mediocre, which at first glance would be an advantage for the other Backbone staffers to defend themselves. However, I’m not buying it. I just figure he was too busy mastering new levels of sneakiness. Who needs ping pong when you can kill someone with your pinkie? Or a poisonous crepe perhaps? I’m on to you, Swede.

I also don’t trust anyone from the country that produced ABBA.

In an effort to make him feel comfortable and convince him that I am not a threat, I have welcomed him with open arms here at the Backbone office. He says he likes Donut Tuesdays, which means he has done his research on how to butter us up. Very sneaky, Swede. Anyway, you’ll be seeing him around from now on, talking to him on the phone and over email. He will be charming and polite, work hard and be epically helpful. I believe its all a ruse, but time will tell. Just keep your eyes peeled, that’s all I’m saying. And don’t say I didn’t warn you.

Notes from the Field

There is commentary in the media that points to an acceleration of business and life in general.

Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true?

While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of staying focused on fundamental blocking and tackling, and maintaining personal relationships is equally important as a counterbalance to these new school dynamics. This strategy has helped us recently launch the Bamboo Bottle Company, which has already seen online traction on Gizmodo, Uncrate, and tweeted about by Biz Stone.

MP tests Quadrants and Drifts in Iceland

MP testing Quadrants and Drifts in Iceland

Another new client, Contour was just named to the Inc. 500, a list of the fastest growing business’ in the country. Black Diamond skis and boots have won over 13 top-tier awards from Powder, Skiing and Backcountry magazines. Gerber’s launch of the Bear Grylls knives collection has spiked web traffic with a mix of online and traditional placements. Media is moving rapidly, and so is Backbone – with Mike McCormack running the Breck Epic mountain bike stage race last week and moving to Carbondale over the weekend, Dax re-locating to Folly Beach, South Carolina,and Nick Brosnan joining our Jackson Hole office.

Welcome Flylow!

Flylow and Backbone start  a new social media partnership today – which is the result of just too many good conversations while sharing turns on most excellent powder days to not happen. Backbone also will be pushing out Chris Davenport and Jim Surette’s excellent film Australis in the coming months.

Chris, Andrea and Stian on a first descent in Antarctica

Media is not shrinking. It is exploding. And even better, it is doing so in a decentralized manner, where ideas and energy trump entrenched formulas. Open your eyes, take a deep breath and head on out there. Chances are you’ll have some fun along the way.

New Belgium on Mashable.com

In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is the only craft beer with over 100K Facebook fans and mentions the recent “Bike Yourself” and “Beer Ranger” applications. We’ve worked with NBB on its social media engagement strategy for two years now, developing and launching these applications and several other social media initiatives. It’s awesome to see NBB recognized alongside behemoths like Budweiser and MillerCoors. Check out the article here.

Powderwhore Presents 2010 Telemark Flick: TeleVision

Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs.

Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a bit too early. For their 2010 film, the Powderwhores traveled to Haines, the Revelations, and the Chugach in AK, along with some classic Wasatch locations.

This year’s film features Backbone friend and newly appointed ESPN freeskiing editor Megan Michelson in what the Powderwhore boys are calling the best female ski segment they’ve shot to date, along with Roaring Fork Valley local rippers Jake Sakson, Will Cardamone, and Nick Devore.

Without further ado, we present to you this tele-stoke teaser:

Morphodynamic™, Mountain Cup, Media and the Jupiter Peak Steeplechase!

2010 marks the third year of the La Sportiva Mountain Cup trail race series. With the goal of the Cup being to support and promote trail running in North America, La Sportiva is extremely gracious for the support from the Cup’s associate sponsors, Fleet Feet Sports Boulder and W.L. Gore & Associates, makers of the GORE-TEX® brand. The Cup’s emphasis is on fun, fast (or in my case, slow) beautiful trail races in North America-distances vary from 5 miles up to a marathon. The series features ten trail races in North America, offering $25,000 in prize money. To enter the Mountain Cup all you have to do is sign up for a participating race, and cash and prizes will be issued at the end of the series.

As this summer’s seventh La Sportiva Mountain Cup race coincided with Outdoor Retailer in Salt Lake City, we thought it would be an appropriate culmination to finish the week (filled with many discussions about La Sportiva’s new Spring 2011 MorphoDynamic™ Technology) with a big run. So, along with 6 very motivated and talented journalists, La Sportiva North America teamed up with W.L. Gore & Associates to host a media trip that centered around running a 16 mile mountain race. Yes, Park City’s Jupiter Peak Steeplechase, an endurance race for the trail warrior, is a 16-mile +/- trail running loop on challenging single track trail with 3,000′ of elevation gain. So on Friday afternoon, when everyone had already departed home for their weekends, our group packed up and headed to Park City for a little more work.

After checking into Park City’s famed Sky Lodge, we decided we weren’t in a bad place to conduct some post-OR show work after all. Named as one of the seven best resorts in the world by the Robb Report in 2008, the Sky Lodge didn’t let us down. Upon seeing our rooms, I realized we could have probably fit the whole group in one room? And, I kind of wished I could sleep-in and enjoy all the luxurious amenities, rather than getting up and running a 16 mile mountain race. What was I thinking? I took it in stride though, and decided, “This is how La Sportiva rolls.”

Time to get to work though, La Sportiva North America’s President, Jonathan Lantz, gives us the lowdown on the new MorphoDynamic™ Technology which debuted at Outdoor Retailer and will start to appear on trails nationwide in 2011.

Courtesy of W.L. Gore & Associates, and their gracious host, Cynthia Amon, our media group was treated to a fabulous dinner at Robert Redford’s own Zoom restaurant, on Park City’s Main Street after our 2010 line presentation from La Sportiva. We scheduled the dinner for 6pm, with the goal being to load up on protein (and ice cream) and still have time to digest before the big race in the morning.

Thanks again to the six journalists who stuck around after OR to join such a grueling press trip! Their work can be seen in such media outlets as Backpacker, Competitor, Explore, Gear Junkie, Outside, Running Times, Trail Runner and Triathlete. And a big shout out goes to media partner, iRunFar.com, who has covered the last two years of the La Sportiva Mountain Cup with race results, informative interviews, video excerpts and contest giveaways. While we know they are all great journalists, would they be up for the La Sportiva Mountain Cup Challenge? Race day would be here soon.

La Sportiva's Marketing Manager, Claudio Angaran, made the trip from Italy to compete!

La Sportiva media group sporting their new running Gore-Tex® jackets shortly before the race

And we’re off!

All attending press were provided the La Sportiva Wildcat GTX with GORE-TEXr brand.

La Sportiva’s Bernie Boettcher improved on his third place finish from last year’s race to win this year. He worked his way up from an early fifth position into the lead before running away from the rest of the field. He won in 1:52:12, more than 5 minutes ahead of second place, David Derkacs (1:57:31).

La Sportiva’s Megan Kimmel led from the gun to repeat as the Jupiter Peak Steeplechase women’s champion. She ran 2:12:45, which was just a few seconds off her time from last year. The race puts her in a good position to repeat as the women’s Mountain Cup series champ, as well.

The champions together!

And no, we don’t really have to talk about what time I crossed the finish line.

Let’s just say, I needed a shower and a ride back to the Sky Lodge after it was all over! Thanks Gore!

Tune in to iRunFar.com as we gear up for the finale of the 2010 La Sportiva Mountain Cup with the Up and Over 10k race next weekend in Taos, NM. Additionally, make sure to check out Steeplechase race reports from iRunFar.com & the Gear Junkie.

Photos courtesy of La Sportiva’s own Giulia Delladio and Broudy/Donohue Photography. Thank you both!

Time to start getting ready for my next La Sportiva Mountain Cup race….

Bottled Water 101

In a recent episode, Katie Couric talks to “Tapped” filmmaker Stephanie Soechtig and Joe Doss, president of the International Bottled Water Association, and asks them pressing questions about the new film and what the IBWA has to say about it. If you’ve got a half hour, this debate will educate you on both sides of the story and hopefully leave you with one clear take-away, that we need to eliminate plastic from our daily lives and start to make reusable choices. Klean Kanteen was thrilled to be asked to be the bottle of choice for the staff and tour of ”Tapped” and proud to share their mission.

Klean Kanteen also worked with Pickathon, Portland’s indie roots festival, which took place this past weekend, to make it the first plastic-free music festival ever. Take a look at the photos below to get a glimpse of the new Klean Kanteen Festival Cup, a stainless steel pint glass, in action and see what we hope will be the future of sustainable music festivals.

Pickathon Photos-more to come!

(L to R) Zach (Klean Kanteen’s web guru), Ethan (Creative Director) and Zale (founder of Pickathon) survey the scene across the main field.

An attendee filling up at one of the many refill stations found throughout the show.

All the cups were personalized via Sharpie and left on large vertical drying racks when not being used.

More photos and stories to come when the Klean Kanteen staffers return from Portland.

One Man’s Trash…

Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80’s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that for some reason touches the hearts of even the most high brow of us all, its called the Ocho. Otherwise known as the Figure Eight Races, its a little bit Nascar, its a little bit Mad Max, but more than anything, its just about America.
Some would argue that the more well-known demolition derby is more of a sight to behold but NAY, I say to those, you are mistaken, it’s the Ocho that really brings people together. Unlike the smash and dash of the demo derby, the Ocho takes skill, patience, street smarts, and guts. Flat tires, sparking engines, smoke inhalation.. the potential hazards are endless, the competitors fearless. The Ocho is also about recycling. Most of the cars are found in the dump or impound lots, and then returned after the event to be sold for spare parts. The sustainability efforts are really inspiring. However, the most inspiring fact that I learned about the Ocho this year was very interesting…they have a women’s division. And the winner goes straight to the Finals.

I think you know where I’m going with this.

Let’s sess out my potential qualifications and if Backbone wants to sponsor me, we can figure out the details later.
1) I’m from Kansas, the home of Nascar, driving has to be in my blood. (Along with a lot of high fructose corn syrup and complex carbohydrates)
2) I learned to drive on a John Deere, which may actually have a similar turning radius than a car with 2 blown tires, a common occurrance at the Ocho.
3) I happen to be good friends with last year’s winner, Michael Wold, a man who when I asked how he was preparing for the races just said to me…”Sarah, some people ride mountain bikes or backcountry ski. Some people are fisherman or hunters. I am a driver.” And in a potentially not 100% sober state, told me he would be proud to teach me.
4) I get a pit crew-which means I don’t necessarily need to know how my engine works, nor do I need to speak Lugnut.
5) Only 5 girls from the area competed last night, I like those odds.
6) I have incredible go kart skills, and bumper car skills

So, whataya think? If I start training now, I think I will be ready. I’m thinking we could round up some client sponsors. Gerber? I think this means I’m “Fending For Myself,” 1% For the Planet? The car is definitely recycled and run on all bio fuel (hmm). Klean Kanteen? I will need a beverage and I only drink beverages out of stainless steel. POC Helmet and goggles? Black Diamond gloves? I feel like this could really bring us all together.

Lucky 13

As Backbone nears its 13th Anniversary – we took some time out for our mid year reviews and gathered the crew for a few days of fun, sun, bike rides and rivers here in Carbondale.

Team Backbone

Open table discussions, ping pong, New Belgium beer and evening bike rides kicked things off, followed by a run down Shoshone rapids in Glenwood Canyon. We only had one swimmer – the result of Maneater Rapid chewing on a ducky – while we rafted, kayaked and SUP’ed.

Dax, Fielding and Megan getting primed

Fielding, Keaton the GIE aka "Greatest Intern Ever", the always smiling Mike May and Jonathan

Margaritas and BBQ capped it off, now Mavis is off to ride with the SmartWool crew from Steamboat to SLC, Nate is turning 40 and Backbone welcomes Amy Harvey as our new Office Manager replacing Megan Perkins. We wish Megan well as she heads off to her new teaching job and thank her for adding so much light and energy to our office.

Brett & Laura, Hillary and LB

Onward!

Pickathon Festival Partners with Klean Kanteen to Go 100% Plastic-Free

Many say it is impossible to hold a large, multi-day music festival without using plastic cups and without selling bottled water. The organizers of Pickathon 2010 and Klean Kanteen®, maker of the first BPA-free metal bottle designed for personal hydration, are determined to prove the naysayers wrong. Pickathon is a three-day music festival held every summer at Pendarvis Farm, an 80-acre property outside of Portland, OR. Now in its 12th year, Pickathon is going plastic cup and plastic bottle free.

“Most events produce incredible amounts of unnecessary plastic pollution,” said Danielle Cresswell, Sustainability Officer of Klean Kanteen. “Most of it ends up in a landfill, and sadly, too much plastic finds its way into waterways, the ocean, and the food chain of many animal species, including humans. Even when recycled, plastic downgrades significantly in the process, resulting in an inferior material that is still ultimately destined to be pollution. We’re proud to work with Pickathon toward a common vision to create the model for truly sustainable, plastic-free music festivals.”

Jake Holfield, head of recycling for Pickathon, estimates that in 2009, festival-goers used about 35,000 plastic cups and about 25,000 plastic bottles.

Through its sponsorship, Klean Kanteen is subsidizing the sale of its stainless steel bottles, which will be discounted and available for purchase at multiple sites throughout the festival grounds. Special, limited-edition bottles with the Pickathon logo will also be available.

“We view this as a pilot project,” said Jeff Cresswell, Co-Owner of Klean Kanteen. “The goal is to test and prove that all it takes to eliminate the truckloads of plastic pollution at these events is a true commitment to the environment, some thoughtful planning and a solid partnership.”

The decision to go plastic-free is however, not a small one. Massive infrastructure changes are necessary to ensure that festival goers, musicians and staff still have easy access to water and drinking containers as well as continuing the Pickathon dedication to sustainability and environmental responsibility.

Sustainability Efforts at Pickathon include:
• A 24 hour recycling team to collect and sort recyclable and compostable materials, as well as collecting and filtering all the gray water from showers, water and wash stations to be reused around the venue for dust control.
• Two solar arrays, installed by Pickathon’s green energy partner, REC Solar, to offset energy used at two of the large stages at the event.
• Two large, mobile water trucks and multiple refill stations throughout the property. Beer drinkers will also be able to personalize their Festival Cups with Sharpies and leave them in the beer garden on drying racks.
• The medical tent, front gate check-in, and ticketing areas will continue to be solar powered, as they have been in the past, and the two miles of wooded festival trails and camping areas will also be marked with LED lighting.
• Since 2008 Pickathon has partnered with the local transportation company, EcoShuttle, to provide free transportation from the nearest public hub out to Pendarvis Farm.
• Pickathon encourages cycling to the event, even providing route maps and descriptions, and also helps link people up with carpooling resources.
• Collaboration with a number of local hotels for out of town attendees, offering free shuttle service out to the farm. The goal is to increase alternative transportation use from 15% of attendees in 2009, to 50% within the next five years.

FUN STUFF
The Pickathon 2010 Preview Mix-This is awesome.
Band Highlight Videos
Time Lapse Video of the Venue Setup:

Are you gonna party, OR are you gonna party?

Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this list, please add them in the comment section and we’ll update the post. See you in SLC!

TUESDAY, AUG. 3
9-10am — Free breakfast smoothies made fresh by the guys at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour hosted by Teva and Waterkeeper Alliance to benefit Save Our Gulf. Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4:30-5:30pm — Keg at SmartWool, booth #34111
4:30-???? – OR launch party and keg at Bamboo Bottle Company, booth #BR347

WEDNESDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm — Happy Hour to celebrate Teva Mountain Games and Teva’s new Gnarkosi, SUP giveaway, Teva booth #7001
4-6pm – Keg at Polartec, booth 36059
4-5pm — Jordan Romero, the youngest person to summit Mt Everest, hosts a slideshow and book signing at SOLE, booth 36037
4:30-5:30pm — Keg at SmartWool, booth #34111
7-9pm — Honey Stinger is sponsoring a showing of Race Across the Sky, the acclaimed film chronicling the 2009 Leadville Trail 100 Mountain Bike Race, featuring Lance Armstrong, at Brewvies Cinema Pub.

9pm Teva’s Pair for a Foot launch party at Club Elevate, featuring Dilated Peoples


Here’s a teaser, they’re kind of a big deal.

blank

THURSDAY
9-10am — Free breakfast smoothies at Honey Stinger, booth 37153
1-2pm — Haagen Dazs ice cream at Polartec, booth 36059
4-6pm – Keg at Polartec, booth 36059
4-6pm — Teva Happy Hour, with head-to-head Boat Races (harness your inner college student) from 4-6pm at the booth, #7001
4:30-5:30pm — Keg at SmartWool, booth #3411