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Posts from ‘July, 2008’

The 'Tang' of Quotes

There are two schools of thought on writing quotes in press releases.
First, there’s the traditional, Bull Durham approach:
Crash Davis: It’s time to work on your interviews.
Nuke LaLoosh: My interviews? What do I gotta do?
Crash Davis: You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. [...]

John Mayer Rocks Newtons

Last week, I got a note from the good folks at Newton Running that said rock star John Mayer recently stopped into a Boston area City Sports and bought himself a pair of Newtons.
I guess it was only a matter of time before the paparazzi snapped a shot of him wearing them.
Here he is wearing [...]

Conservation Alliance Launches Social Networking Community

From the Conservation Alliance website- Click here for Full Press Release- The Conservation Alliance will launch a new initiative called ConservationNEXT, which is designed to give individuals in the outdoor industry the opportunity to engage with Conservation Alliance grantees, and provide a place to connect with each other on-line. The ConservationNEXT site will officially go [...]

National Geographic Adventure Adds Carbondale to 'Best List'

The September issue of National Geographic Adventure named our home of Carbondale, CO. a “Power Player” on the Where To Live and Play list for 2008, not yet online.
Veteran writers Sarah Tuff and Greg Melville name Carbondale as the break out winner of the Rockies region for “Adventure 24/7″.
From the article- Carbondale’s urban expats take [...]