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Posts from ‘June, 2009’

Sorry Boulder

This month Good Magazine revamped the overused and overprinted “Best Bike Cities In the U.S.” story to include some not-so-obvious contenders. Who knew Pittsburgh would make the list? Not I. Check out which 2-wheelin’ metropolis may be giving Boulder a run for its money.
Read here:
http://www.good.is/post/sorry-portland/
While you’re there, check out this awesome story on how your [...]

The Running Man

Here at Backbone, we help out a lot of our clients with their company blogs. Sometimes, writing those blogs can take us to the deepest, darkest corners of the internet where you can discover true gems like the video below AND find a way to work them into your blog post. That’s good livin’ on [...]

Sometimes Life is Hard

Being a PR Account Manager has its downside.. sometimes you have to write a million press releases in one day, sometimes your products just barely get cut from a huge magazine. Sometimes you have writers block with a pitch. Sometimes life is hard.
But other times, like our most recent trip to the Big Apple, we [...]

Virtual Ski Jump Into Some Cloudveil Gear

Cloudveil and the TheAdventureLife.org have paired up for a little interactive iphone fun. Between now and July 13th, download the free iphone application for Ski Jump and start practicing. If you log the longest jump, you could win a free Cloudveil ski jacket worth up to $450 bucks. Warning: This game is highly addictive and [...]

Climbing as Art

Some of you may know or have heard of Randy Rackliff. Others may not.
Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited editions. They’ve accompanied musings by Mark Twight and were featured in Jon Krakauer’s limited edition of [...]

Backbone Carbondale, Backbone JH, Backbone Big Apple

Let’s see, last week Backbone was in Beantown, Boulder, Richmond, City of Rocks and Chicago.
Friday afternoon saw a flurry of action here at the Carbondale HQ as Lance and Levi stopped by to warm up for the local time trial. Meanwhile, our team in Jackson Hole is out looking for a larger office space to [...]

Backbone's Sue Melus in American Hunter Gun Dog Column

I was honored to be featured in Ron Spomer’s latest Gun Dogs column in the June issue of American Hunter Magazine.  Ron is a prolific outdoor writer, photographer, avid hunter and gun dog enthusiast from Boise, ID.  We hit it off a couple years back after we met and started talking dogs.
The article is called, [...]

Long Live Jonny Copp

Jonny, Micah and Wade
Words cannot express how we feel about your sudden departure.  There is a huge void right now.  We will miss you and look forward to the next time we adventure together.

See Renan Ozturk’s Video:  Huge Loss of Wade, Micah and Jonny in Sichuan Mountains of China

Frank the Tank Vs. Wild

There’s really no question about it, I would much rather see Will Ferrell beat up Bear Grylls, instead of try to survive with him. However, coming in a close second to that would be watching Will curse his snowshoes, hang out of a helicopter, and snuggle up with Bear around the campfire. Maybe they streaked [...]

Establishing an Engagement Strategy

Before businesses make the leap into the social web, it would benefit their reputation to take a step back and consider the consequences of a poorly organized engagement strategy using social media. Simply put – social media engagement is how your business manages and interacts with conversations regarding the brand throughout the social web – [...]