There is commentary in the media that points to an acceleration of business and life in general.
Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true?
While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of staying focused on fundamental blocking and tackling, and maintaining personal relationships is equally important as a counterbalance to these new school dynamics. This strategy has helped us recently launch the Bamboo Bottle Company, which has already seen online traction on Gizmodo, Uncrate, and tweeted about by Biz Stone.
Another new client, Contour was just named to the Inc. 500, a list of the fastest growing business’ in the country. Black Diamond skis and boots have won over 13 top-tier awards from Powder, Skiing and Backcountry magazines. Gerber’s launch of the Bear Grylls knives collection has spiked web traffic with a mix of online and traditional placements. Media is moving rapidly, and so is Backbone – with Mike McCormack running the Breck Epic mountain bike stage race last week and moving to Carbondale over the weekend, Dax re-locating to Folly Beach, South Carolina,and Nick Brosnan joining our Jackson Hole office.
Flylow and Backbone start a new social media partnership today – which is the result of just too many good conversations while sharing turns on most excellent powder days to not happen. Backbone also will be pushing out Chris Davenport and Jim Surette’s excellent film Australis in the coming months.
Media is not shrinking. It is exploding. And even better, it is doing so in a decentralized manner, where ideas and energy trump entrenched formulas. Open your eyes, take a deep breath and head on out there. Chances are you’ll have some fun along the way.