Here are a few quick travel updates from Backbone as we prep for:
(a) Riding our bikes
(b) Entering sales meeting season
(c) Patiently awaiting the corn harvest
(d) All of the above
If you answered (d) – all of the above – great job and hope you are well rested after various Backbone staff toured China, NYC and Boston.
Nate is recently back from a tour in Korea and China representing Polartec which sponsored a clean up of the North Side of Everest Basecamp.
Backbone landed in NYC for a F’11 showroom with our clients Newton Running, Eddie Bauer/First Ascent, Polartec, Black Diamond, Club Ride, Gregory Mountain Products, La Sportiva, POC, Bamboo Bottle Company, Teva, Gerber Blades, SmartWool, Redington, Boa and Revo. The showroom was covered by Outside Television and also profiled select brand innovators and athletes such as Newton Founder Danny Abshire, mountaineer Peter Whittaker, adventure racer Sari Anderson and street rider Jeff Lenosky.
Concurrent to the showroom, Backbone met with Fast Company and toured Ground Zero on a historic Monday in America, met with Rodale, Bonnier, Men’s Journal, Rolling Stone and lifted a few cold ones with Outside TV and New Belgium. We also attended the Wired Disruptive Conference where speakers included Bill Gates, Martha Stewart and Chris Anderson. Disruptive showcased some freakin’ cool robots and predicted the end of DVDs in the future.
From NYC, Nate, Sarah, Ian and Fielding headed to Boston for the Polartec Apex Awards. Unsure who will win the most innovative designs for 2011 – but am sure we will keep you posted.Onward!