People ask us all the time “What exactly does Backbone do?”
It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus.
Looking beyond our defined scope of services we range from researching media plans and markets to creative concept and execution/management of branded experiences in FB and mobile apps. We build partnerships and help coordinate events, like the Sylvan Sport/Jordan Romero tour and participate in them when time allows as evidenced here at the recent Teva Mountain Games. Kudos to Ian Anderson and Sage Williams (Greg’s 10-year old daughter) for competing in the Bouldering Comp.
We recently worked with Teton Gravity Research to launch the Co-Lab a $100K open source video contest, launched apps providing triple digit percentage gain in engagement for Ocean Kayak, SmartWool, New Belgium/Pandora, Redington and Snowmass/Instagram and as always kept the press flowing with releases and news from SNOCRU, Black Diamond, Eddie Bauer, MIPS, Big Agnes, La Sportiva, Horny Toad and others.
And coverage? Yes, blocking and tackling is what we do everyday – right after crossfit workouts and before mid-day bike rides, travel to NYC showrooms, sales meetings and R&D. Whether Inc., Oprah or Outside – it’s all in a days work.
So, “Who is Backbone?” No doubt, Backbone is defined by the acumen and quality of the people we hire. We’re proud to announce a number of new hires. Danielle Grivalsky comes to Backbone with previous experience from MRI, and as the Research Director from Men’s and Women’s Health (Rodale) for 12 years. Danielle will integrate with the media team bolstering research and planning.
Mike Shea joins the PR team from Ripple Media, an industry leader in on-mountain resort advertising. Mike is wicked fast on a bike and part of the shaved legs men’s club at Backbone. James Logan and Brian Kinslow, interns, are fulfilling critical support to our entire crew and working on ongoing research projects.
New business continues to roll in on the media side via collaboration with agencies such as Hammerquist on Taos, and on the PR side work with MIPS Sweden AB, brain protection systems, Avalanche Ranch and Crystal River Meats a Carbondale based healthier and more sustainable food source. Say what? No, we are not going all Zuck on you here – and only eating what we kill with our bare hands. Simply put, Crystal River Meats is all about serving the local economy and putting food on the table while respecting uncompromising land stewardship. It is a great local story that scales as Crystal River supplies meats to local restaurants, regional farmer’s markets, Whole Foods and Vitamin Cottage.
With more exciting news waiting in the wings, we’ll get back to our regularly scheduled programming now.
See you out there.