Fall is beautiful in Aspen. It’s the perfect time of year for cycling, climbing and fly fishing, with the anticipation of coming snowfall. It’s also an ideal time to catch up with friends.
This past weekend Backbone and POC hosted a POV event. With many industry and thought leaders in town for Aspen’s The Meeting, we themed this as a GOAT – Gathering of Artists, Athletes and Technologists. Pretty simple concept really: get the best and brightest together in a room and let it go from there.
The basic concept of GOAT comes from Good Chemistry’s Alex Hillinger and One Eyed Bird’s Dirk Collins. What looks like an odd mix of action sports heroes, artists and tech geeks actually makes sense when you put them all in a room together.
How Jeremy Jones, Dav, Griffin Post or Todd Ligare look at a steep face in AK is different than how you or I do. They think, “hit the knoll throw a 3, land on the ramp and big drop over the ‘schrund.” I think, “I want my Mommy.”
Point being, what they see as interesting and relevant is not perceived by the common eye. The same holds true when Chase Jarvis or Todd Jones looks at imagery, or Robert Scoble or Gary Arndt think about emerging trends in digital media.
So, we got our GOAT on! What industry you hailed from mattered not. Just that you want to meet others and talk about what you are seeing.
The takeaway is to beware of the status quo and observe mainstream events with an eye to draw forth the micro trends and changes that are occurring. These increments are the precursors to future trends and breakthroughs.