Question: What do pistachios, water polo, Jeremy Jones, Olympic medalists, fashion models and Mt. Everest climbers have in common?
Answer: Backbone Media.
A couple weeks ago we hosted our semi-annual showroom in NYC. It was our most eclectic event to date, and definitely the most fun.
Participating brands included SmartWool, Jones Snowboards, Black Diamond, Polartec, Eddie Bauer, POC, Klean Kanteen, REVO, Gerber Legendary Blades, Horny Toad, Glamourpuss NYC, MIPS and American Pistachio Growers. A diverse mix for sure.
In addition to exhibiting brands, we also had a myriad of special guests at the event. Team USA Water Polo gold medalists Heather Petri and Jessica Steffens represented pistachios along with USC director of nutrition, Becci Twombley. Snowboard pioneers Chris Klug and Jeremy Jones were on hand promoting the new TGR movie Further and the Chris Klug Foundation, respectively. Glamourpuss had a Ford model at their booth. Eddie Bauer brought professional mountain guide Melissa Arnot, who just became the first woman to summit Everest four times.
Like our diverse portfolio of clients, most of the guests at our showroom came from very different places. But in addition to attending our event, they all had something else in common—they all have a story to tell–just like the brands we represent. So, it was awesome to watch water polo players interact with big mountain snowboarders. Or one of the country’s leading nutritionists connecting with one of the country’s best alpinists. And it was certainly fun watching some of the guys trying to connect with the fashion model.
When you add in over 50 journalists who attended the showroom, you get a super successful event. That’s a story worth telling.
Thanks to all who helped make the event happen and everyone who attended.