This summer, we tasked our intern James with exploring the “Millennial Generation.” Born approximately from 1978-1994, the millennials are the first generation to come of age in the new millennium. In 10-15 years, millennials will make up the majority spending group in the U.S. and will begin to find themselves in positions of political influence. Why should we care? What do millennials mean for your and your brand?
A millennial himself, James was well-suited to delve into the psyche of his generation. Here’s what he came up with:
On a completely related but way funnier note, Stephen Colbert weighed in on the Millennials last night. Check it out:
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Millennial Generation Soup Campaign|