Since people rarely ask we figured we’d just tell. After all we are in the business of story telling.
15 years ago, on the verge of starting a company with little more than an idea and some energy, Backbone needed a logo.
Being Colorado based and being that the continental divide is right out our backdoor we started playing with the idea of the using a stylized version of the continental divide – the backbone of the Rocky mountains – as our symbol.
Whoever said the nike swoosh was a steal at $35…