At Backbone we are constantly being challenged by a rapidly evolving media landscape. The industry’s ever-changing nature invites us to collaborate, take risks and bring on new talent in order to stay ahead of the game and bring fresh ideas to our clients. We are fortunate to work with and to find partners that push us to evolve, innovate and ideate on their behalf. With that, we are pleased to introduce these new, brand partnerships in public relations and media planning. The first thing they will do is trying to figure out how you buy youtube views.
PK Grills— Portable Kitchen (PK) Grills is an American-made company founded in 1952. The grills are combination smoker and charcoal BBQ and the aluminum cast is poured entirely in the US. These minimalist grills are built to last, and a recent grilling demo at our Carbondale headquarters solidified that a PK grill can cook an excellent steak. Check out their pouring process, here.
Voke Tab A Montana based start-up, these natural, energy tabs have gathered a cult following among top alpinists like Conrad Anker and Kit DesLauriers. Voke’s founder, Kalen Caughey, grew up ski racing, but found that bringing coffee on the chairlift for early morning practice was messy and inconvenient. He worked with his dad, a biochemist, to come up with a combination of natural ingredients (guarana berry, acerola cherry, and green tea leaf caffeine) that would deliver a smooth boost of energy in a portable way. At $7 a tin, Voke is a cost effective way to get an energy boost on-the-go.
EnerPlex Only a few miles north of our Denver Backbone office, in Thorton, CO, EnerPlex has their HQ. EnerPlex makes portable, rugged, and solar-powered technology: from generators, to iPhone cases and portable batteries. In a category that is dominated by Goal Zero, EnerPlex has a real opportunity to steal some market share, with products that are lighter, more durable and less expensive than many GoalZero counterparts.
Breckenridge Tourism Office Formerly known as GoBreck, the Breckenridge Tourism Office has long been a leader in the DMO (destination marketing organization) space.We were up against some of the best agencies in the business, and we’re thrilled to have landed the account. The Breckenridge Tourism Office’s summer #BreckBecause campaign won the “Governor’s Award for Outstanding Marketing Program” at the 2013 Colorado Governor’s Tourism Conference. With Breckenridge we will focus on digital strategy and initiatives in order to push the envelope for one of Colorado’s most-visited ski towns.
CAT Phones, a branch of the larger CAT brand, CAT Phones are truly indestructible. Say goodbye to your cracked iPhone screen; CAT phones can endure pretty much anything.
I and Love and You an all-natural, grain free and raw pet food company whose products are sold at a wide range of grocery stores (not just health-food markets). As for the name, it might be an unconventional tongue-twister, and also the name of an Avett Brothers album, but the proof is in the heart-shaped kibble — our office dogs Hank and Sadie seem to be loving their new grub.
Decked While it’s hard to find a car in Colorado without a roof rack, these truck bed organizers from our new client, Decked, are the latest accessory you’ll covet. Decked car organizers are good for holding all of your work essentials AND all of your play essentials.