We have had a busy summer here at Backbone, and are excited to announce some of the new partnerships that have evolved!
Red Paddle Co. – We are hitting the water with Red Paddle Co., the UK-based maker of high performance, inflatable stand-up paddleboards. These boards are among the very best in the SUP community– they are not substitutes for the real thing, they are the real thing! The boards inflate quickly and maintain a stiff rigid form, yet are easy to carry and pack into a wheeled bag! We are excited to help spread the word about Red Paddle.
Carbon Media Group – Carbon Media Group is a progressive media company with an extensive digital ecosystem that includes CarbonTV, which Backbone will be focusing on most. CarbonTV is a premium video platform that provides consumers with on-demand, free access to their favorite outdoor and rural lifestyle shows. Some of their most popular series include: American Elements, Bone Collector, Major League Bowhunter, and others. We look forward to working in this space!
Wilderness Society – The Wilderness Society is among the nation’s leading conservation organizations, and Backbone is really excited to be standing behind them on their Our Wild campaign. This movement aims to protect and preserve access to the 670 million acres of public wildlands in America, like the national parks, forests, deserts, and wildlife refuges. Unfortunately, these spaces face grave threats from profit-minded folks which could have detrimental impacts on these fragile ecosystems. Protecting these wildlands aligns with Backbone’s passion for all things outdoors, and we are hopeful that this partnership will foster positive results.
evo – evo is a Seattle-based action sports and outdoor retailer, and Backbone is excited to be teaming up with them to drive public relations in North America. evo also focuses on events, art, adventure travel, and expert advice for skiers, snowboarders, mountain bikers, skateboarders, wakeboarders, surfers, and more. They have mastered the balance between brick and mortar stores and e-commerce platforms. They have stores in Seattle, Portland, and Denver (opening fall 2016). We are excited to dive into this project with the evo team.
ViewRanger – Backbone will be guiding UK-based ViewRanger as it relaunches its mapping and navigation app to the US market. The app has already achieved tremendous success abroad, and Backbone is confident it will see similar results in North America. ViewRanger is unlike any other navigation app, as it provides premium access to the highest quality maps, and allows users to plan, navigate, record and share their adventures. A new feature to the app will launch in the coming weeks, and we are certain it will revolutionize the way users interact with the outdoors.
RYU – RYU Apparel is a Vancouver-based, tailored, technical, urban athletic apparel brand for men and women. Their pieces are great for working out, with high quality, sweat-wicking, and comfort fitting fabrics, but they are also ideal for use outside of the gym. RYU has an immense amount of potential and momentum, and Backbone is thrilled to be working alongside of them.
As always, there are more projects in the works, and we feel more and more grateful everyday to be working alongside companies with values that we are passionate about.