2016 Outdoor Retailer Summer Market was a big hit!

After the Outdoor Retailer Summer Market we are exhausted, but beyond thrilled that our clients had such successful shows! Check out the links below to see some of the awards given:


GearJunkie’s – Best in Show Gear for 2017, Kickr 7 FL Solar Panel

The Manual – The Best of Outdoor Retailer 2016, Kickr 7 FL Solar Panel

Tepui Tents


Outside Magazine – Gear of the Show: The Best of Summer Outdoor Retailer 2016, White Lightening Rooftop Tent

Popular Mechanics – Editor’s Choice Awards, White Lightening Rooftop Tent

Gear Junkie – Best in Show Gear for 2017, Baja Rooftop Tent

The Manual – The Best of Outdoor Retailer 2016, White Lightening Rooftop Tent

Elevation Outdoors – Summer Peak Gear Awards, Kukenam Ruggedized Rooftop Tent

Men’s Journal – 17 Things We Want From the Summer Outdoor Retailer Show, White Lightening Rooftop Tent



Popular Mechanics – Editor’s Choice, US Assist Pocket Knife

Gear Junkie – Best in Show Gear for 2017, US Assist Pocket Knife

Gear Patrol – Editor’s Choice: The Best Gear from Outdoor Retailer Summer 2016, US Assist Pocket Knife

Big Agnes


Gear Institute – Best New Gear Awards: Summer 2016, Copper Spur Platinum Tent

Hoka One One


Outside Magazine – Gear of the Show: The Best of Summer Outdoor Retailer 2016, Speed EVO R Track Spikes

Runner’s World – Editor’s Choice Award, Clayton shoe

Gear Junkie – Best in Show Summer 2017, Speed EVO R Track Spike

Red Paddle Co. 
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Sup Connect – Gear of the Year, Ride MSL Board



Men’s Journal – 17 Things We Want from the Summer OR Show, Subterra Carry-On 22″

Black Diamond


Gear Institute – Best New Gear Awards: Summer 2016, Iota Headlamp





Paddleboards, Our Wild, and evo, Oh My! Backbone Continues to Partner With Engaging Brands

We have had a busy summer here at Backbone, and are excited to announce some of the new partnerships that have evolved!

Red Paddle Co. – We are hitting the water with Red Paddle Co., the UK-based maker of high performance, inflatable stand-up paddleboards. These boards are among the very best in the SUP community– they are not substitutes for the real thing, they are the real thing! The boards inflate quickly and maintain a stiff rigid form, yet are easy to carry and pack into a wheeled bag! We are excited to help spread the word about Red Paddle.

Carbon Media Group – Carbon Media Group is a progressive media company with an extensive digital ecosystem that includes CarbonTV, which Backbone will be focusing on most. CarbonTV is a premium video platform that provides consumers with on-demand, free access to their favorite outdoor and rural lifestyle shows. Some of their most popular series include: American Elements, Bone Collector, Major League Bowhunter, and others. We look forward to working in this space!

Wilderness Society – The Wilderness Society is among the nation’s leading conservation organizations, and Backbone is really excited to be standing behind them on their Our Wild campaign. This movement aims to protect and preserve access to the 670 million acres of public wildlands in America, like the national parks, forests, deserts, and wildlife refuges. Unfortunately, these spaces face grave threats from profit-minded folks which could have detrimental impacts on these fragile ecosystems. Protecting these wildlands aligns with Backbone’s passion for all things outdoors, and we are hopeful that this partnership will foster positive results.

evo  – evo is a Seattle-based action sports and outdoor retailer, and Backbone is excited to be teaming up with them to drive public relations in North America. evo also focuses on events, art, adventure travel, and expert advice for skiers, snowboarders, mountain bikers, skateboarders, wakeboarders, surfers, and more. They have mastered the balance between brick and mortar stores and e-commerce platforms. They have stores in Seattle, Portland, and Denver (opening fall 2016). We are excited to dive into this project with the evo team.

ViewRanger – Backbone will be guiding UK-based ViewRanger as it relaunches its mapping and navigation app to the US market. The app has already achieved tremendous success abroad, and Backbone is confident it will see similar results in North America. ViewRanger is unlike any other navigation app, as it provides premium access to the highest quality maps, and allows users to plan, navigate, record and share their adventures. A new feature to the app will launch in the coming weeks, and we are certain it will revolutionize the way users interact with the outdoors.

RYU – RYU Apparel is a Vancouver-based, tailored, technical, urban athletic apparel brand for men and women. Their pieces are great for working out, with high quality, sweat-wicking, and comfort fitting fabrics, but they are also ideal for use outside of the gym. RYU has an immense amount of potential and momentum, and Backbone is thrilled to be working alongside of them.

As always, there are more projects in the works, and we feel more and more grateful everyday to be working alongside companies with values that we are passionate about.

Happy summer!

IFTD New Product Showcase Awards

The International Fly Tackle Dealer show was held in Orlando as part of ICAST in July. IFTD is a great opportunity for brands to showcase some of their latest gear, equipment, waders, fly line, tippet, and more for the upcoming season. We are excited that Backbone clients Fishpond, Sage, and RIO won awards for their 2016/2017 products!


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Fly Rod – Freshwater: Sage X 590

Fly Rod – Saltwater: Sage X 890

Eco-Friendly Product: Fishpond Thunderhead Duffel

DVD: RIO Products, Favorite Fly-Fishing Knots

Fly Line – Freshwater: RIO Products, InTouch Big Nasty

Fly Line – Saltwater: RIO Products, Winter Redfish

Leader/Tippet: RIO Products, RIO Saltwater Mono

Best of Show: Sage X 590


Check out this video of Angling Trade editor Kirk Deeter chatting with Far Bank Enterprises president and CEO Travis Campbell to see more!

Tommy Caldwell – On Writing and Climbing

Tommy Caldwell, the acclaimed climber, speaks on the similarities between his sport and writing as he delves into his next challenge: writing a book. He touches on the dichotomy that many climbers, including himself, face: escapism or conformity – his search for truth came by means of going out of his comfort zone (which for a climber, takes a lot), and he decided to write. Read more about his latest adventure hereScreen Shot 2016-08-02 at 2.47.43 PM Screen Shot 2016-08-02 at 2.47.54 PM