Too often we see brands dominate the search engine results with a highly optimized website, only to fall short with a lackluster media center component to their website. [To clarify, a website's media center is where a brand can display new product releases, innovative designs and recent press.] So why does this matter? As journalists/bloggers [...]
Calling All Climbers!
Backbone Media and the American Alpine Club want to know which types of activities would encourage more climbers to join the AAC. Backbone is a long-time supporter of the AAC, and we are encouraging climbers to participate in the survey: CLICK HERE.
If you’re a climber, this is your chance to help shape the club’s direction [...]
An Antarctic Ski Odyssey
In November 2009 Chris Davenport, Stian Hagen, and Andrea Binning ventured to the bottom of the world in search of the ski lines of their dreams. During their journey to the Antarctic Peninsula, the team discovered a new understanding of the beauty of ski mountaineering and of the depths of human connection to nature. This [...]
Spyder visits ZG.
The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
What is Social Media ROI?
This newest video Socialnomics: Social Media ROI from the crew at Socialnomics, showcases that social media can help brands achieve success on almost any marketing front. While this video refers to specific examples of the effect social media has compared to traditional media, many pieces of social media behave so differently than anything we have [...]
Google Social Search Catches the Attention of Brands
Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional search results page. Based on what social networking sites you link to in your Google [...]
Did You Know, 4.0
Here is an interesting take on how the various media channels are continuing to blur. Everyday we witness the shift in user behavior towards media consumption, both on and offline. Thanks to the team at the 3rd Annual Media Convergence in NYC.
Why Should Your Brand Engage?
[youtube=http://www.youtube.com/watch?v=aaJu89iyEhw]
More than ever, brands should be considering the impact an engagement strategy can do for their bottom line. We are pushing all clients to begin monitoring and listening to the conversations surrounding their brands online, and begin to come up with an engagement strategy.
Blank is courtesy of the team at [22squared.com].
Establishing an Engagement Strategy
Before businesses make the leap into the social web, it would benefit their reputation to take a step back and consider the consequences of a poorly organized engagement strategy using social media. Simply put – social media engagement is how your business manages and interacts with conversations regarding the brand throughout the social web – [...]
