Category Archives: Backbone Adventures

Backbone Voted Top 100 Best Places to Work

Posted on August 7, 2012 by admin

In the most recent issue of Outside, Backbone is listed as one of top 100 Best Places to Work alongside a few of our clients: Boa Technology, SmartWool, Horny Toad, and New Belgium Brewery. Here is what they had to … Continue reading →

Posted in Backbone Adventures, Interesting Read, Outdoor Industry News, Social Media | 1 Comment

Don’t Call it a Retreat

Posted on July 20, 2012 by admin

When I started working at Backbone over five short years ago, our bi-annual get togethers consisted of eleven of us having a small BBQ at a partner’s Carbondale home. Good food, sparkling dinner conversation (lots of jokes about how young … Continue reading →

Posted in Backbone Adventures, Climbing, Colorado, Fishing, Musings, Trip Reports, Uncategorized | Leave a comment

Crossing the Divide

Posted on July 16, 2012 by admin

Walden, Colorado, population 734, has never ranked very high on my must-see list, much less so on my must-ride-my-bike-to list. But last week I did just that, and I have to say Walden is pretty darn nice, and it proved … Continue reading →

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Backbone in the Big Apple

Posted on May 10, 2012 by admin

“Any proper trip to NYC should start with dinner a real Italian pizza joint.” Or so says John DiCuollo.  To kick off our annual spring media trip to the Big Apple, JLD pointed us to Arturo’s in the West Village.  … Continue reading →

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Backbone POV

Posted on May 1, 2012 by Penn

What would you do if someone handed you a Shift beer and told you to get up in front of 60+ filmmakers, athletes, writers, podcasters, bloggers and marketing directors to moderate a discussion on emerging media? You’d stand up. Ask … Continue reading →

Posted in Backbone Adventures, Interesting Read, Musings, Technology | Leave a comment

The Networ(th)k

Posted on April 19, 2012 by Penn

Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading →

Posted in Backbone Adventures, Interesting Read, Skiing, Snowboarding, Social Media, Trip Reports | 1 Comment

FreeTouring with Black Diamond Equipment in the North Cascades

Posted on April 9, 2012 by jLd

Now, repeat after me: “We are not a tele skiing company. We are not an alpine skiing company. We are not a backcountry touring company. Black Diamond Equipment is a SKI company, comprised of passionate SKIERS dedicated to making a … Continue reading →

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GOAT – 2012 Jackson Hole

Posted on April 6, 2012 by Penn

Most of these days surprises are no longer the good kind. Doctor. Taxman. Kid’s teacher calling. Travel. Yeah, you get the picture. That’s why the recent GOAT event in Jackson Hole, was so great. GOAT is a Gathering of Athletes, … Continue reading →

Posted in Backbone Adventures, Environment, Interesting Read, Technology | 1 Comment

From snow to sea, all in a week’s work

Posted on February 24, 2012 by Ian

We’ve been firing on all cylinders recently at Backbone and alas The Verteblog has languished a bit. Last time we tuned in, Cory was waxing poetic about his virgin OR experience.  Since then, we’ve been traveling a ton from SLC, … Continue reading →

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Kara Armano on AnglersTonic.com

Posted on January 12, 2012 by admin

When Kara Armano takes to the water, fish dive for cover and grown men quiver in their waders. Our resident conqueror of all things slimy and scaly is featured in AnglersTonic.com’s “Images of the Year”.

Posted in Backbone Adventures, Fishing | Leave a comment