5 Things We Learned at the GoPro Mountain Games

It’s taken a few days to adjust back to reality after a hugely successful and high tempo-ed GoPro Mountain Games in Vail. Looking back, this was easily the biggest and best Mountain Games in the event’s 12-year history.

The crew from Backbone spent four days hosting and supporting media at the event, working with some of our old friends (looking at you Regenold, Metzler, Pattillo, Sturtz, Dwyer, Buchanan, Carberry, Blevins, Krogh, Rogers, Martindell, Ellison, Clark) as well as lots of new ones. One of the highlights of the weekend was hanging out with former NFL player and TV host Dhani Jones, who was in town to shoot for SpikeTV’s Playbook 360. Dhani is an incredibly nice guy and we had a blast showing him around the event. Kara helped Dhani with his fly-fishing.

Timmy O’Neil explained the World Cup Bouldering comp to him

He went nom nom nom on some Honey Stinger Waffles

And we even got him to go rafting (and subsequently go swimming) with our friend Seth from the US National Whitewater Rafting team.

We can’t wait to see the episode he shot at the Mountain Games when it airs in July.

Anyway, here are five things we learned this weekend.

1. GoPro is much more than a camera company.

Adding GoPro as the title sponsor clearly elevated the event to a new level. GoPro is a cultural phenomenon, and the company’s influence was clearly on display in Vail. Everywhere you turned someone was wearing a GoPro. Even the dogs got in on the action.

2. Slacklining is the real deal.

What started as a downtime activity for climbers at Camp 4 in Yosemite, has grown into full blown sport—a fascinating mix of balance, strength and gymnastics, set to a decidedly Euro techno-dance beat. The World Slackline Championships during the GoPro Games were a crowd favorite, drawing thousands to cheer on the skinny-jeans wearing kids bouncing and flipping on a “trickline.”

3. The kids are all right.

A 12-year-old won the women’s kayak freestyle competition. A 14-year-old won the slackline championships, a 20-year-old won the mountain bike XC and a 21-year-old won the slopestyle comp. The future generation of adventure sports athletes is here.

Kids were everywhere this weekend. I’ve said it before and I’ll say it again, the GoPro Mountain Games is the most family-friendly event in the country. From the kids mud run, to a kids mountain bike race, to kayak, SUP and zip-line demos, the Mountain Games caters to kids of all ages. By Sunday afternoon, my kids were so exhausted they could barely stand.

4. Josiah Middaugh is the man.

Seven-years in a row he’s won the Ultimate Mountain Challenge. That’s an amazing feat of consistency. I’m biased because he’s a friend and an incredibly nice guy, but I think Josiah is the strongest all around athlete in the country, bar none.

5. For four days every year, the GoPro Mountain Games is the center of the outdoor universe. The Gear Junkie summed it up nicely. If you haven’t been, you’re missing out.

Mayflies

May means change. As the weather warms up we’re switching from spring backcountry skiing to cycling, rock climbing, paddling, fly fishing and running–moving seamlessly from alpine snow to swollen rivers, sticky dirt and dry rock. (Of course, Ajax just announced they’re reopening for skiing this weekend.)

May at Backbone is bringing lots of change as well. Joining the media team are Page Kelley, who comes to us from Mindshare in Chicago, and Amanda Boyle from a little company called Google. Katie Wolitarsky is migrating from our Jackson office to our Denver locale at Battery 621 and Erik Wardell joins us full-time in Carbondale.

New clients joining the Backbone roster include RiverRestoration, Opedix, Yeti Coolers and Sperry Top-Sider–all of which are off to strong starts.

For example, we kicked off our work with RiverRestoration by piggybacking a White House-embargoed release about a new Urban Waters designation for Grand Rapids, Michigan. We timed our own release to post on the wire just as the White House news hit and as a result we landed coverage for our client in outlets ranging from CNBC, to Yahoo Finance, Bloomberg Business and the Washington Post.

Backbone also has been active on an unbranded content experiment with Camp 4 Collective called “Pause.” What started as a conversation over breakfast with Nate, Greg, Anson and Renan has has taken shape over the last two months.

Loosely defined, Pause is a reaction to social platforms that have seemingly been overrun by branded content. Collectively, we wondered if there was still a place and demand for agnostic, beautiful imagery and video? We launched the project anonymously at first, to test its organic virality. Only just recently did Adventure Journal out us (because Cas was working on an almost identical program). Over time we plan to push Pause with targeted paid promotion, to compare results. For us, Pause is a fun, creative project, that will help us continue to explore and learn what drives people to view content.

Lastly, the month of May means sales meetings and lots of travel (click the map above to see where we’ve been). From NYC, to Santa Barbara, London, Salt Lake City, Grand Rapids, Portland, Telluride, Estes Park, Austin, Lexington, and Fresno, our team is on the road.

See you out there-or maybe just in Concourse B.

Backbone POV

Spring is the best time of year in Colorado. The abundance of recreational opportunities  matches the sunny outlook for new and exciting business programs, campaigns and projects. It is a great thing when you can be equally inspired by colleagues and work as well as shared experiences ski touring, cycling, paddling, running and climbing.

Full house at Steve’s Guitars

With so many heavy hitters in Carbondale for the 6th Annual 5 Point Film Fest, Backbone once again hosted a POV event; inviting a mix of filmmakers, artists, editors, creatives, brand marketers, CEOs and dirtbags to talk about trends in marketing and social platforms.

(former) Striped Mullet curbside with the Lama

Even a Christian knows you have to be Semi-Rad to get the girl

Our panel included Mary Anne Potts from National Geographic, Mark Deming, Marketing Communications for NRS, and Anson Fogel from Camp 4. The audience was stacked with the likes of Fitz Cahall, Travis Rummel, Chris Davenport, David Lama, Kelly Cordes, Michael Kennedy, Jeremy Collins, Malcolm Daly, James Mills, Brendan Leonard, Chris Kalous, Aspen Skiing’s Dave Amirault and Meredith McKee, Black Diamond’s Holly Merriman, Jonathan Thesenga, Brittany Griffith and Ryan Gellert, Christian Folk from Outdoor Research, Amanda Boyle from Google, Len Zanni and Colin Osborn from Big Agnes and Honey Stinger and folks from New Belgium, Comcast, The Timbers, Patagonia, River Restoration, Black Dog Digital, and many more.

Digi Dave and filmmaker Matt Hobbs playing Uncle Sam

Always interesting panelists Anson Fogel from Camp 4 and the elegant Mary Anne Potts

Topics covered the ongoing changes in digital media, the pivot points between social platforms, and branded versus unbranded content. Overall, it was a super fun time in a great local venue – Steve’s Guitars in Carbondale.

Fitz talking fishing

James, MK and Travis, purveyors of pure edit and creativity

Hot time in the city

Ahh, spring. Sunny skies, warm temps, birds chirping, flowers blooming. Except of course in Colorado, where it seemingly snowed the entire month of April and well into May.

Thus, a trip to New York City for our semi-annual media showroom, with the promise of warmer weather, good food and a little urban culture, was a welcome opportunity for the Backbone team.

Twice a year, we host a showroom in NYC. It’s a chance to meet with some of the country’s leading media and share the latest and greatest products and stories from our clients.

This spring, we were in a new, larger event space, with 13 brands participating. During the seven hours of our showroom, we saw 70 writers, editors, freelancers, bloggers, producers and publishers representing titles from the New York Times to SELF, Esquire, Conde Nast Traveler, Oprah and many, many more.

In addition to connecting with the New York media scene, we enjoyed beautiful weather, a great meal at the Spice Market and a healthy dose of city culture before we headed back to the mountains (where thankfully, spring seems to finally have sprung).

Check out some pics from the event below.

Backbone’s Mike Shea with Jeanine Pesce from This is Range and Matt Peterson from Big Shot bikes

Molly from Eddie Bauer with Mary Anne Potts from National Geographic Adventure

Corey from Sperry Top-Sider with Susan Matthews from Popular Science

Molly from SmartWool with Dan Tower of Gifts.com and Mavis

The Newton Running Dream Team: Newton co-founder Danny Abshire, Elinor from Backbone and Kara Henry from Newton

 

Media Trip to Catalina Island – November 9-11, 2012

As late-autumn snows swirled above the mountains around Backbone headquarters in Carbondale, account managers Elinor Fish and Mavis Fitzgerald escaped to Catalina Island, 22 miles off the Los Angeles coast for a media trip co-hosted by the Santa Catalina Island Company and Smartwool.

On the RIB Boat, headed to the island

They met with freelance journalists Ben Cramer, Ali Carr and Cindy Hirschfeld, Adventure Sports Journal editor Pete Gauvin and Smartwool’s Molly Cuffe at the Catalina Express terminal in Long Beach for the start of our Santa Catalina Island adventures.

After arriving in Avalon, which is the island’s only city and resembles a Mediterranean village thanks to its narrow, winding streets, whitewashed villas and palm trees. We hopped aboard a RIB boat (from Catalina Expeditions’ Ultimate Land and Sea Adventure) and zoomed along the Catalina coastline to Two Harbors, spotting playful sea lions and diving dolphins along the way.

In Two Harbors, a village home to less than 100 residents, we settled into our rooms at the historic, Craftsman-style Banning House Lodge (home to the island’s original owners, the Banning brothers, before they sold it to the Wrigleys of the Wrigley Chewing Gum empire) and enjoyed a fresh seafood dinner and bottomless glasses of boozy Buffalo Milk at the Harbor Reef Restaurant.

At sunrise the next morning, we met our trail-running guide, 22-year-old Natalie Foote, a fourth-generation Two Harbors local and state HS cross-country running champion, for a refreshing five miler.

Enjoying a refreshing run with Natalie

Following breakfast, we hiked with Catalina Island Conservancy naturalist  Andrew Hobbs to Ballast Point, from which we enjoyed endless views over the Isthmus between Cat Harbor, Isthmus Cove and the rugged, undeveloped West End of Catalina Island.

Our group with one of the largest bison heads we’ve ever seen

That afternoon, we drove up to the Catalina Airport near the island’s center, where Bike Catalina equipped us with bikes and helmets and sent us on our way from the Catalina Airport for a 10-mile ride to Avalon (riding past grazing bison herds (a herd of 150 bison live on the island today, descendants of bison brought to the island decades ago for a film shoot). That night we enjoyed an amazing feast at the Avalon Grille, Avalon’s premier restaurant, where Executive Chef Paul Hancock prepared exquisite buffalo steak, salmon, lobster and other delicacies, paired with glasses of the limited-batch, first-edition Rusack–Santa Catalina Island wine, made from grapes grown on Catalina Island.

After dinner, we took in Avalon’s nightlife – with Ali taking the mic and rockin’ the house at a local karaoke bar – before retiring back to our rooms at the Pavilion Hotel. Despite the late-night fun, we were all up early the next morning to participate in Catalina Eco-Marathon or 10K. Molly and Pete were the most ambitious, tackling the relentlessly hilly off-road marathon course while the rest of us enjoyed a sun-kissed, eucalyptus-scented 10K through Avalon’s gently sloping streets.

We don’t have photographic evidence of karaoke, so here’s a shot of the Hummer used for open air tours of the island.

The rest of the day we indulged in delicious food, starting with lunch the M restaurant catered by Zest, featuring locally sourced, fresh ingredients. That evening, we enjoyed a specially prepared seven-course dinner at the Catalina Country Club, highlights of which included quail served with asparagus and polenta, baby abalone prepared in red wine, poached egg served with Oestra caviar, ending with orange caramel rice pudding.

We capped our Catalina adventure with swing dancing at the Casino, Catalina Island’s historic landmark that which was used in the 20 and 30s for Hollywood movie premiers, then later for Big Band concerts. Today it used for weddings, private events and special events such as the Catalina Island Swing Dance festival.

Flying over the island, we caught our last views of Catalina from the sky

All things considered, it was an incredible trip and we want to thank our clients for making it possible!

Hooked on Canyoneering

Before this year, I had never been canyoneering before. But, an awesome trip to Grand Canyon in May changed all that. Rich Rudow of Trimble Outdoors is a badass canyoneer. Most canyoneers cut their teeth in the well-known canyons of Southeast Utah and while Rich has done some of those, he wanted something different. Perhaps bigger. Perhaps cooler. Perhaps harder.

Rich always loved Grand Canyon and wanted to explore the slot canyons there. The access is challenging (as in 2-3 days of shitty, chossy hiking) and the slots are technically challenging (200-foot free-hanging rappels are common). But, Rich never turns down an adventure so he recruited a partner in Todd Martin and racked up numerous first descents of slots that no human had even been through before. Eventually photographer and film-maker Dan Ransom got on board and made a film about Rich’s exploits titled as Last of the Great Unknown.

Through some work that we do for Trimble Outdoors, we planned a media trip to Grand Canyon for May. It consisted of 5 days of hard hiking and the potential for a first descent of a slot. I was psyched but also had no idea what I was in for. After a quick flight to Las Vegas, a drive to the North Rim of Grand Canyon, and a quick night of sleep on the ground, we hit the trail by 6am. I was hoping for a civil start after some coffee and some breakfast but as I rubbed the sleep out of my eyes and unzipped my sleeping bag, Rich already had shouldered his pack and was ready to hit the trail. That was my first indication that this was going to be unlike any adventure I had ever been on.

After a long day of hiking on sketchy, exposed terrain, we reached the Colorado River and proceeded to cross it on pack rafts. Yep, small inflatable boats that we carried down to the river with us. After crossing, we made camp and turned in for the night. On Day 2 we checked the maps and set off for what is technically called the “north fork of the east arm of Matkatamiba in the East Sinyella Fault arm” but what we eventually would rename “dump truck” due to the effect that our diet of chili-lime cashews and pothole water had on our stomachs.

Several hours of hiking, including a blisteringly hot hour atop the red wall, earned us a view of the target slot. After some necessary chatter to calm the nerves of the less experienced in our party, we headed in. The   slot was beautiful. It required several rappels, swimming through potholes, and a 200-foot free-hanging rappel to exit the canyon. If you’ve never rappelled 200 feet on a single strand of 8mm cord, you should. It’s exhilarating, but not for the faint of heart.

With a first descent in Grand Canyon as my introduction, I was hungry for more canyoneering, as was Doug Schnitzspahn. So after months of banter about our next objective, we put another trip on the books and headed to North Wash in Utah to do the Black Hole.

Now, this was a very different trip than Grand Canyon! Roadside access allowed a civilized 10am start and footprints in the mud ahead of us reminded us that we were certainly not the first to explore this canyon. In fact, it’s a desert classic so there was ample beta to help us along on the way. But, it turned out to be no less fun than dump truck with long, dark pools to swim through and sculpted channels to explore. At one point, we shimmied down into a narrow dark corridor and swam for several hundred yards, rummaging through sticks, pine needles and other organic debris as we went. Cameron Martindell was along on the trip as well and captured some video along the way, which he and Doug turned into a TV episode. You can see the evidence of what we swam through on Dan’s face in the film!

Needless to say that while still a rookie, I’m hooked on canyoneering and hope there’s many more canyons in my future! I don’t think it will be much of a stretch to convince Doug and Dan that the classics in Zion should be next on the list.

The area of Utah that we visited to venture through the Black hole is also in the spotlight this week as over 100 businesses are urging President Obama to declare the area a National Monument. This federal designation would protect the 1.4 million acres of Bureau of Land Management (“BLM”) land surrounding Canyonlands National Park from increasing pressure from rampant off-road vehicle abuse, proposed uranium, potash and tar sand mining, and oil and gas development. For more information, and to read the full letter from these businesses, click here.

Mixing it up in NYC

Pro riders Jeremy Jones and Forrest Shearer with US Water Polo team members Jessica Steffens, and Heather Petri

Question:  What do pistachios, water polo, Jeremy Jones, Olympic medalists, fashion models and Mt. Everest climbers have in common?

Answer:  Backbone Media.

A couple weeks ago we hosted our semi-annual showroom in NYC. It was our most eclectic event to date, and definitely the most fun.

Participating brands included SmartWool, Jones Snowboards, Black Diamond, Polartec, Eddie Bauer, POC, Klean Kanteen, REVO, Gerber Legendary Blades, Horny Toad, Glamourpuss NYC, MIPS and American Pistachio Growers. A diverse mix for sure.

Scott Rolfson shows off the latest from Klean Kanteen

In addition to exhibiting brands, we also had a myriad of special guests at the event. Team USA Water Polo gold medalists Heather Petri and Jessica Steffens represented pistachios along with USC director of nutrition, Becci Twombley. Snowboard pioneers Chris Klug and Jeremy Jones were on hand promoting the new TGR movie Further and the Chris Klug Foundation, respectively. Glamourpuss had a Ford model at their booth. Eddie Bauer brought professional mountain guide Melissa Arnot, who just became the first woman to summit Everest four times.

Guide Melissa Arnot and Molly McWhinnie from Eddie Bauer show off the latest apparel and gear to Dan Tower.

Joe Brown from Gizmodo with Fielding and Olympic snowboarder Chris Klug

Like our diverse portfolio of clients, most of the guests at our showroom came from very different places. But in addition to attending our event, they all had something else in common—they all have a story to tell–just like the brands we represent. So, it was awesome to watch water polo players interact with big mountain snowboarders. Or one of the country’s leading nutritionists connecting with one of the country’s best alpinists. And it was certainly fun watching some of the guys trying to connect with the fashion model.

When you add in over 50 journalists who attended the showroom, you get a super successful event. That’s a story worth telling.

Thanks to all who helped make the event happen and everyone who attended.

Media Trip to the Middle Fork of the Salmon

Coming out of a summer almost no rain and far too many threatening wildfires, especially in Idaho, we were a bit leery about leading six journalists to the Middle Fork of the Salmon for a cast and blast trip with Far & Away Adventures. Luckily, the smoke came and went (and then came again), but the casting and the blasting were both out of this world!

Last week, Nick Brosnan and Kara Armano met Chris Solomon (freelance), Rachel Sturtz (freelance), Kristyn Brady (Field & Stream), Tom Bie (The Drake), Andrew McKean (Outdoor Life), and Ryan Krogh (Outside) in Boise where the trip started with a backcountry flight into the Frank Church – River of No Return Wilderness (yes, we returned amazingly enough!)

Smoke blanketed the valley and river below us

Once we landed, we loaded everything up, had a quick riverside lunch and set off. Half went fishing and the other half chased and shot chukars for the afternoon. We got to camp, tapped the keg and got to know each other a bit better before finishing the night off with perfectly cooked salmon steaks, wine and a riverside fire.

The smoke cleared as we landed – a beautiful night!

Waking up to the smell of smoke and and a hazy yet blazing red sunrise was a bit ominous - especially since we could see large plumes from nearby fires – but without much hesitation we loaded up and floated down the river to more great fishing for native cutthroats and even some bull trout. A quick stop to see ancient pictographs added to the area’s remote beauty. More chukars and plenty of fish kept us all entertained, but the highlight of night two was Loon Creek Hot Springs. After a quick mile hike, we were soaking, with beers in hand of course, in a pristine environment.



 

 

 

 

 

Day three brought warmer weather, perfect for backflips off the raft and over 100 fish  for some of us. Combining hunting and fishing was a first time experience for a few of us, and the guides were happy to let everyone try a little of both.

Rachel Sturtz, Rebecca Peters and Kristyn Brady getting ready to hunt chukars

One last night of camping on the banks of Camas Creek found every person on the trip becoming fast friends with promises to get together again to hunt and fish. Heading towards the takeout at Flying B Ranch, we were all a bit subdued recognizing the trip was almost over.

The thought of one more backcountry flight was thrilling enough to keep us all in high spirits (until we had to divulge our weight to the pilot). After a few questions of whether we’d make it out or not due to smoke, almost all of us were quick to volunteer to stay behind and hunt and fish just a bit longer. As the plane engines roared, we all had our fingers and toes crossed that no one was dishonest about their weight. In the very capable hands of our backcountry pilots, we made it back to Boise just in time to catch our flights back to the real world.

A huge thanks goes out to our brands that made this trip possible: Eddie Bauer Sport Shop, Revo, fishpond, Beretta, SmartWool, Big Agnes, Black Diamond, Boa, Polartec, Sage, Redington, RIO, Mophie, Trimble Maps, and Gerber. Without their support, amazing trips like this would not be possible!

Check out all that gear!

Floating and fishing

Backbone Celebrates 15 Years

We are not super good at looking back. Yet hitting the 15-year mark has brought some reflection. By no means is this an Oscar acceptance speech, yet there are many who deserve thanks for believing in us and pushing us forward. Clearly our best days are still ahead.

Backbone Holiday card circa 2004

Backbone’s name comes from an insult.
In 1997, Lisa Raleigh who co-founded Backbone, and I were debating possible company names, if we should even launch into the unknown and leave our jobs at Climbing Magazine. I had just had my first child, Chapin, and my entrepreneurial spirit was wrestling with reality.

“Come on noodle boy,” she implored. “Get some Backbone.”
And there you have it. Thank you Lisa for that profound statement. It clearly has had a direct and positive impact for the past 15 years.

Bi-annual cattle drive by Backbone offices

Backbone launched in a 250 square foot basement cell block, with 2 phone lines and a fax machine. The internet was just coming onto the scene. We and all of Carbondale had dial up. To our initial clients- Steve and Brooks West from Boreal, Bill Supple from Wild Country, Mike Call from Pusher, and a start up named Cloudveil run by Steve Sullivan and Brian Cousins – GRANDE GRACIAS.

Week #2, John Bouchard, who was running Wild Things, called us and flatly stated “I don’t exactly know what you guys are up to, but I want in.”

Nate Simmons joined us as a partner, cutting short a trip in the Himalaya to get a piece of nothing. In typical Backbone micro/macro form, we listened to our clients and focused on where we could have an impact, operating on a mix of well played themes: ‘do anything as you do everything’ and ‘people overestimate the change in the next 2 years and underestimate the change in the next 10’.

Nate lobbying for best place to work status

Chris Grover from Black Diamond brought us on to help with Bibler tents and the first AvaLung. Our first meeting with Bill Gamber from Big Agnes was in the back of a gas station off I-70 in Wolcott. Jeff Bowman and Carol Valianti from Polartec wanted a small focused agency who were believers in their products. Thank you to all three companies for your continued support.

In those middling years we placed gear on magazine covers, TV and Backbone employees on billboards. We’ve survived client bankruptcies and IPOs. We’ve worked for non-profits (currently Big City Mountaineers, Protect Our Winters and 1% For The Planet) and been pegged for perhaps coining the term softshell.

In 2005, Greg Williams joined Backbone to strengthen our media planning, buying and research, becoming a partner in 2009 as business flourished. Today, we are sad to report we can no longer conduct annual reviews on the Ajax gondola in 14-minute segments like we used to. With 30+ employees our legs can not handle that many top to bottom laps.

Greg and Carolyn Williams

Backbone currently represents over 35 clients globally in the active lifestyle space. We have satellite offices in Jackson, WY and Denver, CO with core competency in outdoor, snowsports, hunting and fishing, tourism and the beer markets. We buy $20MM in media annually.

We’ve been fortunate to ride the tides of public relations, social, media planning and research while harnessing creative thought and progressive campaigns in active lifestyle.

Looking back, there have been harrowing times of stress and sketch-iness. We’ve won awards, driven a lot of nights through snow storms, survived tornadoes, shared big laughs and real adventure with a cast of characters inside Backbone and with our friends both in the media and the brands we represent. What is most important? The friendships and community we are a part of. Even better is that this network continues to grow and evolve.

So to all our clients – former and current, employees, and friends of Backbone – THANK YOU FOR 15 GREAT YEARS and see ya out there!

Penn Newhard

Backbone Summer BBQ 2012

 

Extra Innings: Video, Print, Social

PR is like baseball. Hours of semi mundane fundamentals that truly make up the strength of a team and then some rare and overly exciting moments that determine success or failure. At Backbone we are diligent about the fundamental and executional aspects of our job. We do our research, watch and listen, focusing on the fundamentals, all the while waiting for a chance to come up big in extra innings. It is that extra effort that makes the difference.

Here’s a quick summary of three extra innings/projects that we have been affiliated with recently that span video, print and digital.

Teresa Kellett from Sprint and Dom Sagolla from Chaotic Moon were recently featured on Fast Company’s 30 Second MBA. We all met at the GOAT, a Gathering of Artists, Athletes and Technologists in Jackson over the last few years. Fun to see their opinions on the culture of creativity.

Peter Metcalf from Black Diamond Inc. sent us an early holiday present: Utah’s Wasatch Range: Four Season Refuge. For anyone who has climbed, hiked or skied in the Wasatch this book conveys the vital nature this patchwork of public and private land has on the Greater Salt Lake area. Published by Utah based photographer Howie Garber with articles from Mayor Ralph Becker, Brooke Willams, Representative Jim Matheson and Andrew McLean, the book combines thoughtful essays on the delicate balance of the central Wasatch and the perils of loving a place to death. Don’t be fooled by the stellar wildlife photography and germane coffee table feel; a close read of the content prompted Snowbird to refuse to sell the book at their resort even though it is in the heart of Little Cottonwood canyon.

Howie Garber’s book Utah’s Wasatch Range: Four Season Refuge

With the USA Pro Cycling Challenge rolling through Aspen, Something Independent partnered with Whole Foods to interview Backbone on a Local’s Take on race day. Check it out! And congrats to Tejay who took home the stage at Crested Butte on Tuesday!