In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The [...]
Posts under ‘Backbone Adventures’
Notes from the Field
There is commentary in the media that points to an acceleration of business and life in general. Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true? While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a [...]
Lucky 13
As Backbone nears its 13th Anniversary – we took some time out for our mid year reviews and gathered the crew for a few days of fun, sun, bike rides and rivers here in Carbondale. Open table discussions, ping pong, New Belgium beer and evening bike rides kicked things off, followed by a run down [...]
Hey SKI Magazine, You Missed A Spot
This month, Ski magazine’s online website posted a slideshow of the Ten Best Jobs in the Ski Industry. They spotlighted Derek Gustafson, a product developer for one of our longest standing clients, Black Diamond. They even chose a photo of a few of our good friends and ski industry writers, Frederick Reimers and Drew Pogge [...]
Just In…
Typical spring travel and excitement here at Backbone. Trips to visit clients and sales meetings abound. Dax, JLD, Kara and Fielding are in Santa Fe visiting Outside Mag and the weekend here holds promise for skiing and biking. Arriving here at Backbone are three sweet cruisers from New Belgium and a little piece in Outside [...]
Quality of Life
Spring in the Rockies is an exercise in patience. Weather is a wild card, and whether you are waiting for single track to dry or for a ski line to come into condition you learn that to achieve your goals you have to watch and wait rather than plan too far ahead. Sometimes it is [...]
Iceland 2010
“If you find yourself alone you are probably late.” Those were the simple, sage words of Leifur our Viking guide, as he described our nimble itinerary following the eruption of Eyjafjoell the morning of our arrival in Reykjavik. Roads were being dismantled to avoid flooding and bridges being washed out. The ash was so thick [...]
Backbone News
A bunch of stuff going on… SmartWool, New Belgium and Aspen Skiing Company win Best Places to Work in Outside Magazine, for 3rd and 2nd times, respectively. Skiing is wrapping up. Spring is here with good road riding in the RF valley in between snow storms and powder tours. Backbone recently was named one of [...]
Takes One to Know One
Its true, especially in the world of outdoor industry PR. Here in Jackson we have at least five public relations firms, and that number is growing by the minute. Whether it be our love of press releases, our obsession with new media strategies or our generally goofy demeanor, we all tend to share a common [...]
Simmons heading to South Beach
The crew at Backbone would like to extend a hearty congratulations to our very own Mr. Nate Simmons, who was just named one of Sporting Good Business magazine’s 40 under 40 award winners. The recipients were selected out of a list of over 300 nominations by a panel of SportsOneSource editors and a team of [...]
