There is commentary in the media that points to an acceleration of business and life in general.
Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true?
While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of [...]
Posts under ‘Client News’
Notes from the Field
New Belgium on Mashable.com
In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is [...]
Bottled Water 101
In a recent episode, Katie Couric talks to “Tapped” filmmaker Stephanie Soechtig and Joe Doss, president of the International Bottled Water Association, and asks them pressing questions about the new film and what the IBWA has to say about it. If you’ve got a half hour, this debate will educate you on both sides of [...]
Pickathon Festival Partners with Klean Kanteen to Go 100% Plastic-Free
Many say it is impossible to hold a large, multi-day music festival without using plastic cups and without selling bottled water. The organizers of Pickathon 2010 and Klean Kanteen®, maker of the first BPA-free metal bottle designed for personal hydration, are determined to prove the naysayers wrong. Pickathon is a three-day music festival held every [...]
Are you gonna party, OR are you gonna party?
Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this [...]
Rollin’ on Bubs
In college, we had the drunk shuttle. Here in Jackson, after a few drinks at the Stagecoach, its a scary ride in one of the towns minivan-slash-cabs risking life and limb in the hands of a usually toothless and potentially drunker-than-you driver. In a perfect world, shouldn’t the beer and liquor companies pay to get [...]
VholdR and ContourHD – exploding the myth of press release professionalism
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Hats Off to Backbone Media
New Belgium Brewing’s Tour de Fat advertising and social media campaign is causing quite a stir. It’s no wonder, considering the campaign revolves around beer, folly, and best of all, a life-sized diorama.
For more information on all the pieces and how they come together, read this article from the Marketing Daily http://bit.ly/92gAjF. Also, if you [...]
Just In…
Typical spring travel and excitement here at Backbone. Trips to visit clients and sales meetings abound. Dax, JLD, Kara and Fielding are in Santa Fe visiting Outside Mag and the weekend here holds promise for skiing and biking.
Arriving here at Backbone are three sweet cruisers from New Belgium and a little piece in Outside Mag [...]
Mr. May Goes to Washington
This past week I had the distinct pleasure of accompanying Outdoor Alliance (OA) team members during a series of meetings on Capitol Hill. A broad coalition of top industry advocacy groups, including the American Canoe Assoc, the ACCESS Fund, American Whitewater, the American Hiking Society, IMBA and Winter Wildlands Alliance, OA’s mission is to [...]
