Category Archives: Client News

Hot time in the city

Posted on May 3, 2013 by Ian

Ahh, spring. Sunny skies, warm temps, birds chirping, flowers blooming. Except of course in Colorado, where it seemingly snowed the entire month of April and well into May. Thus, a trip to New York City for our semi-annual media showroom, … Continue reading →

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Awards Season: Fall 2012

Posted on November 27, 2012 by admin

As always, it has been a busy fall for Backbone. We’ve traveled across the country and back for media trips and showrooms, launched a handful of new products, blocked and tackled like an NFL defensive line, and still managed to … Continue reading →

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In the House: Ashley from Orbitz

Posted on July 27, 2012 by Sarah

We have lots of fun folks stopping in and out of the Backbone offices these days- our clients, their athletes, our media partners, friends, family, dogs, and a few randoms who are lost and looking for the yoga studio down … Continue reading →

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New Belgium Brewing Unveils Conceptual Asheville Site Plan

Posted on July 26, 2012 by Sarah

From: Bryan Simpson- New Belgium Brewery. FORT COLLINS, CO, July 26, 2012 – New Belgium Brewing executives unveiled conceptual drawings for their new brewing facility to a packed house in Asheville yesterday. The drawings included a “liquid center” tasting room, … Continue reading →

Posted in Client News, Design, Environment, Interesting Read | Leave a comment

Backbone Grows into the Tourism Industry

Posted on July 12, 2012 by admin

Backbone Media started over 14 years ago as a small agency of skiers and climbers representing the premium gear brands we used and loved in the outdoors. While that attitude is still at our core, Backbone has come a long … Continue reading →

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Who is Backbone Media?

Posted on June 6, 2012 by Penn

People ask us all the time “What exactly does Backbone do?” It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus. Looking … Continue reading →

Posted in Client News, Interesting Read, Outdoor Industry News, Social Media, Technology | Leave a comment

FreeTouring with Black Diamond Equipment in the North Cascades

Posted on April 9, 2012 by jLd

Now, repeat after me: “We are not a tele skiing company. We are not an alpine skiing company. We are not a backcountry touring company. Black Diamond Equipment is a SKI company, comprised of passionate SKIERS dedicated to making a … Continue reading →

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Backbone February Features: Newton & Polartec

Posted on March 9, 2012 by Sarah

At Backbone we put a lot of stock in what we call blocking and tackling: product placement. We spend every day on the phone/email with friends, writers, bloggers, and producers making sure that our clients get frequent and regular media … Continue reading →

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Impressions from Trade Show Season

Posted on February 6, 2012 by Cory

I’m the new guy at Backbone, or at least I was this summer. I hope that title has begun to fade by now but even with a few months under my belt, there was still one rite of passage that … Continue reading →

Posted in Client News, Uncategorized | 2 Comments

It All Adds Up

Posted on November 2, 2011 by Penn

Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple … Continue reading →

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