Springtime in the Rockies.
Snowfall and sticky single track.
Sandstone in Escalante and Moab.
Spring ski touring.
Sunlight after work.
Mother’s day hatch on the horizon.
Spring is also full bore at Backbone. Today, April 2, Backbone adds two new team members, former Patagonia CEO Casey Sheahan and media planner Melissa Atwood.
Casey joins Backbone in a new role as senior advisor, focusing on client strategy and new business as well as our agency growth, efficiency and structure. Casey stepped down as the CEO of Patagonia in February. Under his leadership the company tripled its profits and experienced significant growth. Prior to Patagonia, Casey served as president of Kelty, Inc. In addition to his management roles, Sheahan has extensive experience in marketing, sales and publishing. He worked as the vice president of marketing at Merrell Footwear, category marketing manager at Nike ACG and the editor/publisher at POWDER Magazine.
Melissa is a Mainer who recently relocated to Carbondale with strong experience in traditional media channels: broadcast, cable, newsprint, and magazine, as well as digital media: display, re-marketing, SEM, mobile, social and video. Her past experience includes working with national and regional clients such as DeLorme, SYLVANIA, the University of Maine and more. Prior work includes time at Time Warner Cable and more recently on the agency planning side at Garrand in Portland.
Spring has sprung and Backbone continues to thrive. We’re stoked to have both Melissa and Casey on board.