Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple times, Portland, Ventura, Austria, NYC, Santa Fe, Fort Collins, Moab, Phoenix, Pierre (that’d be South [...]
Posts under ‘Client News’
Expedition Impossible
Love him or hate him, there’s little doubt television producer Mark Burnett has the golden touch when it comes to hit TV shows. On a personal note, I can say that Burnett has a significant influence over my life as well. As a teenager, my wife Sari was mesmerized by Burnett’s annual Eco Challenge, a [...]
Eddie Bauer in Effect
Last week, we hosted media events in Boulder and Aspen to preview the new Eddie Bauer First Ascent Fall 2011 line. It may have been the bright new colors, the innovative technical designs, the 5-star food and drinks or just the sparkling conversation, but both events were packed and we were thrilled with the response [...]
2 of the 40 under 40
Here at Backbone we’re excited that not one, but two of our clients were honored with the annual SGB 40 Under 40 Award this year. The annual award was was created to “…honor the best and brightest future leaders of the sporting goods industry.” Though I don’t think Joel Heath, the senior global marketing director [...]
Shake your Bootie
This video about Teva saving a Santa Barbara Zoo penguin’s booty with a bootie, is a great feel good story (read more here). But, you know you’ve hit YouTube gold when your video gets remixed. It’s no Double Rainbow but be forewarned, “Penguin With a Funky Shoe” is pretty damn catchy.
Backbone China, NYC and Boston
Here are a few quick travel updates from Backbone as we prep for: (a) Riding our bikes (b) Entering sales meeting season (c) Patiently awaiting the corn harvest (d) All of the above If you answered (d) – all of the above – great job and hope you are well rested after various Backbone staff [...]
Backbone Goes Glam and Green
Thanks to one of my newest clients, Revo, I was given the opportunity to attend the Global Green Pre-Oscar party in Hollywood last Wednesday. Global Green is the American arm of Green Cross International, and this event, now in its 8th year, was founded by polar explorer and global warming advocate, Sebastian Copeland. Sebastian is [...]
Plum of a Party at the X-Games
Thanks to everyone who came out for the first annual Backbone Media Lounge at the X-Games!
Tired, Fortunate and Somewhat Amazed
After two weeks on the road for the OR Show, SIA, X Games and On Snow in Winter Park I feel tired, fortunate, and somewhat amazed. Tired because in between dinners with awesome clients, dawn patrols with friends and near constant meetings with media – we also hosted a killer party in Aspen during X [...]
Contour is Cranking
Our friends over at Contour have so much cool stuff going on these days it’s hard to keep up. First of all, they introduced the first camera to integrate HD video with GPS tracking. Now you can watch your video while tracking location, speed and altitude – cool! Just a few scant weeks later, Contour [...]
