Life has been busy for Backbone’s Media’s Media Buying and Planning Director, Greg Williams. After returning last weekend from a life-altering ski trip in Alaska, Greg is getting ready to head out the door again. This time, however, he won’t need his ski gear, but instead, will have to dig through his closet for some [...]
Posts under ‘Client News’
Top 15 Initiatives to Benefit the Planet, according to the French
French magazine Clin D’Oeil just published their list of the Top 15 Initiatives to Benefit the Planet, and 1% For The Planet ranked second for their digital music compilation that came out at the beginning of this year. The passage below (or what I can gather from guessing French words) describes the organization’s mission, rapid [...]
Hot Tub Time Machine
If you’ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]
Most Likely the Only Time We’ll Post Nude Pictures
Last Wednesday Spyder hosted a party for the media to unveil the new Slippery race suit that is being worn by all American and Canadian Alpine Racers during the Olympics. The suit was on display and journalists stopped by to ask questions about the suit and enjoy some of the entertainment that Spyder had arranged [...]
Pepsi Refresh Project- Vote for Big City Mountaineers
Big City Mountaineers has qualified for the Pepsi Refresh Project. Help them win $25,000 and send 50 under-resourced urban teens on week long wilderness trips. All you gotta do is vote here: http://www.refresheverything.com/bigcitymountaineers
Black Diamond’s Trifecta
Penn’s been a busy man of late highlighting Black Diamond’s Power Series and Efficiency Series coming in Fall ‘10. Check out the super fun “Justice” named Gear of the Year in Outside Magazine, the fat and light “Drift” and the great go-to ski the “Aspect”.
The Salt Lake Tribune managed to stop Penn long enough to [...]
SLC’s Big Budha
The ‘Big Budha’ from SLC’s Fox 13 is a staple of the OR Show. His coverage from the floor of the show is great, as long as you don’t mind the 4:45 a.m. wake up call. Kenji gets cut off, but Penn appears to be properly caffeinated for his segment, pimping the new BD Drift [...]
Black Diamond Octane Pack Wins Outside China Gear of the Year!
Our Chinese is not so good, but certainly this is great news!
Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!
Share the warmth with Polartec, help give blankets to the homeless
With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season.
For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]
1% for the Planet: The Music Vol. 1
Backbone client 1% for the planet has released an all-digital music compilation that includes rare and exclusive tracks donated by 40 different artists. It will be available exclusively through the holidays via eco download card in Patagonia retail stores, and on iTunes and in other retail locations starting January 5th.
Artists include among others: Jack Johnson, [...]
