This past week I had the distinct pleasure of accompanying Outdoor Alliance (OA) team members during a series of meetings on Capitol Hill. A broad coalition of top industry advocacy groups, including the American Canoe Assoc, the ACCESS Fund, American Whitewater, the American Hiking Society, IMBA and Winter Wildlands Alliance, OA’s mission is to promote [...]
Posts under ‘Client News’
Iceland 2010
“If you find yourself alone you are probably late.” Those were the simple, sage words of Leifur our Viking guide, as he described our nimble itinerary following the eruption of Eyjafjoell the morning of our arrival in Reykjavik. Roads were being dismantled to avoid flooding and bridges being washed out. The ash was so thick [...]
Serotta Spins through Colorado
If you fancy yourself a a bike geek, or even just an avid cyclist, Serotta is a name you’ve probably heard before. Ben Serotta has been hand-crafting beautiful custom bikes in the US since 1972. In the 1980′s Serotta built bikes for the 7-Eleven team (though they were labeled as Huffy) helping legendary riders like [...]
Backbone News
A bunch of stuff going on… SmartWool, New Belgium and Aspen Skiing Company win Best Places to Work in Outside Magazine, for 3rd and 2nd times, respectively. Skiing is wrapping up. Spring is here with good road riding in the RF valley in between snow storms and powder tours. Backbone recently was named one of [...]
Backbone Goes to ad:tech
Life has been busy for Backbone’s Media’s Media Buying and Planning Director, Greg Williams. After returning last weekend from a life-altering ski trip in Alaska, Greg is getting ready to head out the door again. This time, however, he won’t need his ski gear, but instead, will have to dig through his closet for some [...]
Top 15 Initiatives to Benefit the Planet, according to the French
French magazine Clin D’Oeil just published their list of the Top 15 Initiatives to Benefit the Planet, and 1% For The Planet ranked second for their digital music compilation that came out at the beginning of this year. The passage below (or what I can gather from guessing French words) describes the organization’s mission, rapid [...]
Hot Tub Time Machine
If you’ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]
Most Likely the Only Time We’ll Post Nude Pictures
Last Wednesday Spyder hosted a party for the media to unveil the new Slippery race suit that is being worn by all American and Canadian Alpine Racers during the Olympics. The suit was on display and journalists stopped by to ask questions about the suit and enjoy some of the entertainment that Spyder had arranged [...]
Pepsi Refresh Project- Vote for Big City Mountaineers
Big City Mountaineers has qualified for the Pepsi Refresh Project. Help them win $25,000 and send 50 under-resourced urban teens on week long wilderness trips. All you gotta do is vote here: http://www.refresheverything.com/bigcitymountaineers
Black Diamond’s Trifecta
Penn’s been a busy man of late highlighting Black Diamond’s Power Series and Efficiency Series coming in Fall ’10. Check out the super fun “Justice” named Gear of the Year in Outside Magazine, the fat and light “Drift” and the great go-to ski the “Aspect”. The Salt Lake Tribune managed to stop Penn long enough [...]
