Big City Mountaineers has qualified for the Pepsi Refresh Project. Help them win $25,000 and send 50 under-resourced urban teens on week long wilderness trips. All you gotta do is vote here: http://www.refresheverything.com/bigcitymountaineers
Posts under ‘Client News’
Black Diamond’s Trifecta
Penn’s been a busy man of late highlighting Black Diamond’s Power Series and Efficiency Series coming in Fall ’10. Check out the super fun “Justice” named Gear of the Year in Outside Magazine, the fat and light “Drift” and the great go-to ski the “Aspect”. The Salt Lake Tribune managed to stop Penn long enough [...]
SLC’s Big Budha
The ‘Big Budha’ from SLC’s Fox 13 is a staple of the OR Show. His coverage from the floor of the show is great, as long as you don’t mind the 4:45 a.m. wake up call. Kenji gets cut off, but Penn appears to be properly caffeinated for his segment, pimping the new BD Drift [...]
Black Diamond Octane Pack Wins Outside China Gear of the Year!
Our Chinese is not so good, but certainly this is great news! Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!
Share the warmth with Polartec, help give blankets to the homeless
With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season. For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]
1% for the Planet: The Music Vol. 1
Backbone client 1% for the planet has released an all-digital music compilation that includes rare and exclusive tracks donated by 40 different artists. It will be available exclusively through the holidays via eco download card in Patagonia retail stores, and on iTunes and in other retail locations starting January 5th. Artists include among others: Jack [...]
Jamaica’s One-Man Ski Team
Spyder gets behind Errol Kerr, the sole member of the Jamaican Ski Team. Born to a Jamaican father and an American mother, he grew up training around the Tahoe area. His desire to represent Jamaica at the 2010 games was not just to get a free ride to the games—he is a legitimate medal contender [...]
Cloudveil and Black Diamond Win Outside’s 2010 Gear of the Year Award
We are thrilled to announce that Cloudveil and Black Diamond both garnered the coveted Gear of the Year awards this year in Outside magazine’s winter gear guide. Both clients have been with Backbone for over ten years and continue to produce incredibly progressive product collections on the cutting edge of outdoor industry technology, as proven [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it. How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps. The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain [...]
Advertising Dead? Think Again…
Lots of talk these days about print advertising being dead and how much people hate banner ads online. Here at Backbone, we see this common wisdom as having some truth but more so mixed with a healthy dose of opportunity. What do I mean by that? Well, print advertising IS changing, but there is still [...]
