This week I saw a provocative film chronicling the the disturbing proliferation of natural gas drilling in Western Colorado. While I am an advocate of finding ways to wean ourselves off foreign oil dependence, I do know we have to hold oil and gas companies to a higher standard when they come to our communities. [...]
Posts under ‘Colorado’
Gear Envy
There’s nothing quite like an overnight river trip for a bunch of dudes to flaunt their favorite gear. From fabricated oar frame rigs with custom wood decking, to counter-weighted carbon fiber oars, 64,000 BTU stoves, cast iron Dutch ovens, hand-crank drink mixers and arc welded fire pans – raft trips are a gear head’s dream. [...]
August is the official start of ski season!
Yes, it is August. School has not even started and the Denver Broncos have played only one meaningless pre-season game. But with the first crisp morning already come and gone and some fall foliage spotted yesterday on a mountain bike ride – ski season is officially here. Need more proof? Bears are wreaking havoc foraging [...]
LZ the Local Legend
You would never know it talking to him because he’s ridiculously modest, but Len Zanni is kind of a big deal. In addition to helping run the show at sister companies Big Agnes and Honey Stinger, Len is a bit of a local celebrity on his bike. This year Len has been crushing the competition [...]
Surfs Up.
Summer seems to have finally graced us with her presence here in Carbondale with some long-awaited warm temps. The local rivers are up and most are predicting peak flows sometime this week. That’s good news for the US Freestyle Kayaking Team Trials, which start in less than two weeks at the Glenwood Whitewater Park. As [...]
New Center of the Outdoor Universe?
Boulder, CO? Jackson, WY? Ogden, UT? Asheville, NC? With self-appointed beautiful people, hipster culture and scenic backdrops, the search for the next great outdoor mecca/center of the universe has ended. In a recent poll released this morning – Carbondale, CO edged out Everest Base Camp as the most happening outdoor spot on the planet. Why? [...]
The Social behind the Media
Sitting down for our Monday morning huddle it quickly became apparent that there is a ton of authentic “social” behind our media. Before diving into best practices and this months emerging trends in SM, we shared a shakedown of the weekend’s activities. JLD, Mavis, Greg, Kara, Jess and Penn all skied deep pow in Highlands [...]
Carbondale's Sopris Sun in the LA Times
Lately, you can’t read the news without seeing another troubling headline about the recent death of a newspaper or magazine. It doesn’t matter how small or how big, print media is in peril. It’s sad to see and it is indicative of a larger trend. Once these papers shut down, it’s unlikely they will ever [...]
Boa® Technology Adds Backbone Media, Marketing Muscle
Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager. “We needed a partner that thoroughly understands the many categories in which we play, knows our product [...]
Form vs. Function and PR 2.0
Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com. One problem though, Newton never actually produced those shoeboxes. Turns out Newton’s ad agency submitted the shoebox [...]
