Our Chinese is not so good, but certainly this is great news!
Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!
Posts under ‘Design’
Black Diamond Octane Pack Wins Outside China Gear of the Year!
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
Advertising Dead? Think Again…
Lots of talk these days about print advertising being dead and how much people hate banner ads online.
Here at Backbone, we see this common wisdom as having some truth but more so mixed with a healthy dose of opportunity.
What do I mean by that? Well, print advertising IS changing, but there is still great value [...]
Run Don't Walk or Walk Don't Run?
It is finally summer in the Rockies.
Time to finally put away my indispensable Run Don’t Walk fleece. Got me thinking – what is it about certain pieces of clothing that make them so good? Why are some products stickier in terms of their appeal than others?
The Cloudveil Run Don’t Walk is a simple piece really. [...]
Climbing as Art
Some of you may know or have heard of Randy Rackliff. Others may not.
Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited editions. They’ve accompanied musings by Mark Twight and were featured in Jon Krakauer’s limited edition of [...]
Cloudveil's Get Your T On Comp – Cold Hard Cash Prizes for Green T-Shirt Designs
Living in a van down by the river? Going on a road trip soon and need some extra cash? Cloudveil is searching the globe for six creative men’s and women’s T-Shirt designs. Designs must involve the themes: Environmental Causes & Place…..causes being green….place being WYOMING!
-Design can be submitted by any medium (digital, ink, cardboard…you get [...]
Ironmongery
This past January, I was at the OR Show walking media through Black Diamond’s new line for Winter ‘09. One of the highlights was the new BD stainless-steel crampons – the Cyborg, Sabretooth and Serac. The advantages of stainless over chro-moly are numerous – significant weight savings, durability, no rust, less snow balling and bad-ass [...]
The Crevasse-Street Painting
Every mountaineer should do this in their driveway.
Definitely one of the coolest things I have seen in a long time. Watch how it is made by clicking the link.
www.babelgum.com
It's Not Everyday
Yes, we ski, climb, bike, run and fish. We also get our fair share of marathon sales and RnD meetings holed up in conference rooms.
So, at a recent BD RnD meeting – they sent us on a field trip. Lunch time Day 2 we hiked all the way past Design and Quality Assurance to check [...]
Sitka Engineers Hunting Technology
Move over grandpa, this hunter ain’t gonna give up easy. Sitka’s new heated Dutch Oven Vest is powered by the new Moshi Power System from Ardica Technologies. The lightweight, bendable Ardica Power System is built into the vest and sits comfortably between your shoulder blades. It’s almost unnoticeable.
An easy squeeze of the on-off button powers [...]
