Category Archives: Design

Hot time in the city

Ahh, spring. Sunny skies, warm temps, birds chirping, flowers blooming. Except of course in Colorado, where it seemingly snowed the entire month of April and well into May. Thus, a trip to New York City for our semi-annual media showroom, … Continue reading

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New Belgium Brewing Unveils Conceptual Asheville Site Plan

From: Bryan Simpson- New Belgium Brewery. FORT COLLINS, CO, July 26, 2012 – New Belgium Brewing executives unveiled conceptual drawings for their new brewing facility to a packed house in Asheville yesterday. The drawings included a “liquid center” tasting room, … Continue reading

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Black Diamond Octane Pack Wins Outside China Gear of the Year!

Our Chinese is not so good, but certainly this is great news! Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!

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Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times

Everyone is talking about it. How does one make an awesome bowl of multi-media soup? That is the question and  yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps. The ingredients you get to use? … Continue reading

Posted in Client News, Design, Fishing, Gratuitous Client Plug, Outdoor Industry News, Skiing, Social Media, Technology | Leave a comment

Advertising Dead? Think Again…

Lots of talk these days about print advertising being dead and how much people hate banner ads online. Here at Backbone, we see this common wisdom as having some truth but more so mixed with a healthy dose of opportunity. … Continue reading

Posted in Client News, Design, Social Media, Videos | 2 Comments

Run Don’t Walk or Walk Don’t Run?

It is finally summer in the Rockies. Time to finally put away my indispensable Run Don’t Walk fleece. Got me thinking – what is it about certain pieces of clothing that make them so good? Why are some products stickier … Continue reading

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Climbing as Art

Some of you may know or have heard of Randy Rackliff. Others may not. Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited … Continue reading

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Cloudveil’s Get Your T On Comp – Cold Hard Cash Prizes for Green T-Shirt Designs

Living in a van down by the river? Going on a road trip soon and need some extra cash? Cloudveil is searching the globe for six creative men’s and women’s T-Shirt designs. Designs must involve the themes: Environmental Causes & … Continue reading

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Ironmongery

This past January, I was at the OR Show walking media through Black Diamond’s new line for Winter ’09. One of the highlights was the new BD stainless-steel crampons – the Cyborg, Sabretooth and Serac. The advantages of stainless over … Continue reading

Posted in Client News, Climbing, Design, Uncategorized | 1 Comment

The Crevasse-Street Painting

Every mountaineer should do this in their driveway. Definitely one of the coolest things I have seen in a long time. Watch how it is made by clicking the link. www.babelgum.com

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