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Posts under ‘Design’

Form vs. Function and PR 2.0

Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com.
One problem though, Newton never actually produced those shoeboxes.
Turns out Newton’s ad agency submitted the shoebox to several [...]

Why Design Matters

Autodesk is a 2D and 3D software used for design, engineering, manufacturing, architecture, and entertainment. BD designer Paul Terry, whose previous work experience ranges from Porsche to Birdhouse skateboards, recently attended a display of various Autodesk creations in San Francisco. Included in the display, which runs through October at One Embarcadero Plaza , is the [...]