Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
Posts under ‘Fishing’
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Casting 4 A Cure Results
The Casting 4 A Cure event in Victor was a great success and combined with the event in Steamboat over $40,000 were raised for this wonderful cause. The team of Marc Crapo and Thad Robison of the Fly Fishing Film Tour placed first with a total of 151 inches. Jason Daneilson and Chris Rich placed [...]
Casting 4 A Cure
It all started when Bill Farnum found out that his daughter Ella was diagnosed with Rett Syndrome. Bill wanted to find a way to help raise money to find a cure for Rett Syndrome, so he decided to combine passions to make a difference for Ella and other children afflicted with this potentially curable [...]
America’s Top 10 Fishing Towns
Forbes.com just came out with an impressive list of towns in North America ideal for trout fishing, and Glenwood Springs made the cut.
I can’t say if its a good or bad thing that Forbes.com named Glenwood Springs, but I guess it justifies why I live here.
I’ve only made it to three of them to fish, [...]
False No-Trespass Signs Are LAME!
Yellow lines mark boundary of RFTA easement which provides public access to most of the river bank on this stretch of the Roaring Fork.
Field & Stream's FSHuntress Blog is Cut
Yesterday I heard that Utah was cutting it’s State Parks budget and totally eliminating one park in particular. Today I read that Kim Hiss’ FSHuntress blog fell subject to budget cuts by Field & Stream. I am always saddened to hear when budget cuts are directed at outdoor recreation, natural resources or woman’s sports [...]
The Social behind the Media
Sitting down for our Monday morning huddle it quickly became apparent that there is a ton of authentic “social” behind our media. Before diving into best practices and this months emerging trends in SM, we shared a shakedown of the weekend’s activities.
JLD, Mavis, Greg, Kara, Jess and Penn all skied deep pow in Highlands Bowl [...]
Sitka Engineers Hunting Technology
Move over grandpa, this hunter ain’t gonna give up easy. Sitka’s new heated Dutch Oven Vest is powered by the new Moshi Power System from Ardica Technologies. The lightweight, bendable Ardica Power System is built into the vest and sits comfortably between your shoulder blades. It’s almost unnoticeable.
An easy squeeze of the on-off button powers [...]
Form vs. Function and PR 2.0
Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com.
One problem though, Newton never actually produced those shoeboxes.
Turns out Newton’s ad agency submitted the shoebox to several [...]
That's Why It's Called the Witching Hour
Some dry fly action on the Roaring Fork River at 9:05 pm on Friday. 19″ Rainbow Trout. Sure am glad I didn’t quit when it got dark. Something tells me this fish doesn’t come out from hiding until after the sun goes down.
