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Posts under ‘Fishing’

Form vs. Function and PR 2.0

Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com. One problem though, Newton never actually produced those shoeboxes. Turns out Newton’s ad agency submitted the shoebox [...]

That's Why It's Called the Witching Hour

Some dry fly action on the Roaring Fork River at 9:05 pm on Friday. 19″ Rainbow Trout. Sure am glad I didn’t quit when it got dark. Something tells me this fish doesn’t come out from hiding until after the sun goes down.