As always, it has been a busy fall for Backbone. We’ve traveled across the country and back for media trips and showrooms, launched a handful of new products, blocked and tackled like an NFL defensive line, and still managed to squeeze in a few lunchtime mountain bike rides.
More importantly, we are proud to see hard work pay off. Our clients are also experiencing a great fall season of coverage. Aside from a cold beer on a Friday afternoon, few things make us happier than seeing good products receiving the praise that they deserve, and it has been a season packed with praise and exciting awards.
First to hit was National Geographic’s Gear of the Year Awards. We were thrilled to see recognition of several clients: Black Diamond’s Carbon Megawatt skis, the Big Agnes McAlpin SL, Klean Kanteen’s new stainless steel canisters, and two Polartec fabrics, NeoShell and Thermal Pro High Loft (incorporated into the Westcomb Shift LT and Patagonia Nano Puff Hybrid jackets).
Soon after, Backpacker’s Fall/Winter Gear Guide hit newsstands, and several of Backbone’s clients took home Editors’ Choice Snow Awards. Both the Carbon Megawatts and Westcomb Shift LT (Polartec NeoShell) earned another award, along with La Sportiva’s Storm Fighter GTX pants, the Cabelas E.C.W.C.S. baselayers (Polartec Power Dry), and Eddie Bauer First Ascent’s BC Microtherm 2.0 and Katabatic tent.
And then there were the ski and snowboard Gear Guides. Black Diamond, Kastle, Boa and La Sportiva all received great reviews. POC and SmartWool were often named among the top accessories. After flipping through the pages of each one, we couldn’t be more stoked for this year’s ski season and for the hard work of our client production teams to make this incredible gear.
Beyond PR, we recently learned that Polartec’s Made Possible College Challenge campaign was chosen as a finalist for the PR Daily Digital PR and Social Media Awards for ‘Best Use of Facebook’. The campaign invited collegiate outdoor programs to submit a video telling Polartec (and the world) what they would do with a $10,000 grant. The videos of four finalist schools were posted to a Polartec Facebook application and opened to a public, winner-take-all vote. The campaign, now in its 3rd year, has been a tremendous success, and has garnered on average of 1.7 million impressions for Polartec each year. The 2012 Made Possible College Challenge is now live on Polartec’s Facebook page and we are thrilled to have Backpacker as a partner for this year’s campaign. Check it out and vote for your favorite!
With any luck, the snow will start falling soon here in the Rockies, and we’re excited to see what the winter season brings.