In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Posts under ‘Gratuitous Client Plug’
Backbone News
A bunch of stuff going on…
SmartWool, New Belgium and Aspen Skiing Company win Best Places to Work in Outside Magazine, for 3rd and 2nd times, respectively.
Skiing is wrapping up. Spring is here with good road riding in the RF valley in between snow storms and powder tours.
Backbone recently was named one of Colorado Companies to [...]
Clips of Faith – Films Needed
This summer our good friends at New Belgium Brewing are launching a film and beer tour called Clips of Faith (a pun on their tasty Lips of Faith batch beers). They’re looking for “amateur filmmakers, activists, aspiring actors and accidental brilliance in video” to submit films that are 10 seconds to 10 minutes in length. [...]
An Unlikely Black Diamond Ski Convert
When I first told a friend I was going to work at Backbone, he said, “You better get used to the idea of skiing Black Diamond skis.” Nawww, I thought, those things are too planky.
Turns out lots has changed about Black Diamond skis in the past few years, and the current selection is nothing like [...]
Pepsi Refresh Project- Vote for Big City Mountaineers
Big City Mountaineers has qualified for the Pepsi Refresh Project. Help them win $25,000 and send 50 under-resourced urban teens on week long wilderness trips. All you gotta do is vote here: http://www.refresheverything.com/bigcitymountaineers
Black Diamond Octane Pack Wins Outside China Gear of the Year!
Our Chinese is not so good, but certainly this is great news!
Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!
1% for the Planet: The Music Vol. 1
Backbone client 1% for the planet has released an all-digital music compilation that includes rare and exclusive tracks donated by 40 different artists. It will be available exclusively through the holidays via eco download card in Patagonia retail stores, and on iTunes and in other retail locations starting January 5th.
Artists include among others: Jack Johnson, [...]
Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours).
On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to let [...]
Gear Envy
There’s nothing quite like an overnight river trip for a bunch of dudes to flaunt their favorite gear. From fabricated oar frame rigs with custom wood decking, to counter-weighted carbon fiber oars, 64,000 BTU stoves, cast iron Dutch ovens, hand-crank drink mixers and arc welded fire pans – raft trips are a gear head’s dream.
This [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
