Big City Mountaineers has qualified for the Pepsi Refresh Project. Help them win $25,000 and send 50 under-resourced urban teens on week long wilderness trips. All you gotta do is vote here: http://www.refresheverything.com/bigcitymountaineers
Posts under ‘Gratuitous Client Plug’
Black Diamond Octane Pack Wins Outside China Gear of the Year!
Our Chinese is not so good, but certainly this is great news!
Some other noteworthy coverage with the BD Contour Elliptic Shock trekking poles and the BD Fever glove and Icon headlamp!
1% for the Planet: The Music Vol. 1
Backbone client 1% for the planet has released an all-digital music compilation that includes rare and exclusive tracks donated by 40 different artists. It will be available exclusively through the holidays via eco download card in Patagonia retail stores, and on iTunes and in other retail locations starting January 5th.
Artists include among others: Jack Johnson, [...]
Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours).
On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to let [...]
Gear Envy
There’s nothing quite like an overnight river trip for a bunch of dudes to flaunt their favorite gear. From fabricated oar frame rigs with custom wood decking, to counter-weighted carbon fiber oars, 64,000 BTU stoves, cast iron Dutch ovens, hand-crank drink mixers and arc welded fire pans – raft trips are a gear head’s dream.
This [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
The Next Generation
One of the tenets of our business is that you have to believe in the products you represent.
So, with new pack technology, single-wall tents and trekking poles coming down the pike – we took off high into the Needle Mountains to test some products and bag some 14ers with our kids.
Like many things the plan [...]
Made Possible
Polartec is in the midst of a major re-branding. This short video is a nice brand visualization to kick off the new ‘Made Possible’ campaign.
In other words, it’s a sweet mashup of some sick skiing, climbing, biking and kayak porn. Check it out.
Run Don't Walk or Walk Don't Run?
It is finally summer in the Rockies.
Time to finally put away my indispensable Run Don’t Walk fleece. Got me thinking – what is it about certain pieces of clothing that make them so good? Why are some products stickier in terms of their appeal than others?
The Cloudveil Run Don’t Walk is a simple piece really. [...]
