Ageny website
Client blogroll
- 1% For The Planet
- Big City Mountaineers
- Black Diamond Journal
- Gregory Goes There
- Just a Zipper – Polartec blog
- Live Your Adventure – Eddie Bauer blog
- Mountain Running – La Sportiva blog
- Necky Kayaks
- Ocean Kayak
- Powder Journal – Kastle
- Rio Products
- Tao of Toad – Horny Toad blog
- Teton Gravity Research
- The Boa Blog
- The Current – Sage Blog
- The Running Front – Newton Running blog
- The Valley Sun – Sun Valley blog
- Trimble Outdoors
- Yeti Blog
Category Archives: Interesting Read
The Millennial Generation
This summer, we tasked our intern James with exploring the “Millennial Generation.” Born approximately from 1978-1994, the millennials are the first generation to come of age in the new millennium. In 10-15 years, millennials will make up the majority spending … Continue reading
Posted in Case Study, Interesting Read, Videos
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Extra Innings: Video, Print, Social
PR is like baseball. Hours of semi mundane fundamentals that truly make up the strength of a team and then some rare and overly exciting moments that determine success or failure. At Backbone we are diligent about the fundamental and … Continue reading
Posted in Backbone Adventures, Biking, Interesting Read, Videos
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Backbone Voted Top 100 Best Places to Work
In the most recent issue of Outside, Backbone is listed as one of top 100 Best Places to Work alongside a few of our clients: Boa Technology, SmartWool, Horny Toad, and New Belgium Brewery. Here is what they had to … Continue reading
New Belgium Brewing Unveils Conceptual Asheville Site Plan
From: Bryan Simpson- New Belgium Brewery. FORT COLLINS, CO, July 26, 2012 – New Belgium Brewing executives unveiled conceptual drawings for their new brewing facility to a packed house in Asheville yesterday. The drawings included a “liquid center” tasting room, … Continue reading
Posted in Client News, Design, Environment, Interesting Read
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Backbone Grows into the Tourism Industry
Backbone Media started over 14 years ago as a small agency of skiers and climbers representing the premium gear brands we used and loved in the outdoors. While that attitude is still at our core, Backbone has come a long … Continue reading
Posted in Client News, Interesting Read, Social Media, Tourism, Uncategorized
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Who is Backbone Media?
People ask us all the time “What exactly does Backbone do?” It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus. Looking … Continue reading
Disruptive by Design
Thought leaders. Innovators. Entrepreneurs. Welcome to the annual WIRED business conference in NYC. Nate and I had the good fortune to attend thanks to our friends at WIRED Magazine. I attended last year and was blown away by the quality … Continue reading
Posted in Interesting Read, Social Media, Uncategorized
Tagged Wired, wired business conference
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Backbone POV
What would you do if someone handed you a Shift beer and told you to get up in front of 60+ filmmakers, athletes, writers, podcasters, bloggers and marketing directors to moderate a discussion on emerging media? You’d stand up. Ask … Continue reading
Posted in Backbone Adventures, Interesting Read, Musings, Technology
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The Networ(th)k
Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading
GOAT – 2012 Jackson Hole
Most of these days surprises are no longer the good kind. Doctor. Taxman. Kid’s teacher calling. Travel. Yeah, you get the picture. That’s why the recent GOAT event in Jackson Hole, was so great. GOAT is a Gathering of Athletes, … Continue reading
Posted in Backbone Adventures, Environment, Interesting Read, Technology
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