The always funny and always genius marketing wizard with another great tip for brands: Don’t overrun your customers with unnecessary information, newsletters, emails, etc. Quantity is not necessarily better than quality when it comes to customer outreach. Read below or read in full at Seth’s blog.
Don’t Snowglobe Me, Bro
Snowglobe How important is it? Is [...]
Posts under ‘Interesting Read’
Seth Godin-On Snowglobing Customers
Hats Off to Backbone Media
New Belgium Brewing’s Tour de Fat advertising and social media campaign is causing quite a stir. It’s no wonder, considering the campaign revolves around beer, folly, and best of all, a life-sized diorama.
For more information on all the pieces and how they come together, read this article from the Marketing Daily http://bit.ly/92gAjF. Also, if you [...]
Seth Godin on Driveby Culture and the Search for Wow
Seth Godin, my guru of social analysis and social web analysis has a great post this morning about Driveby Culture and our waning attention spans. The fight for brand attention on the TV, on the web and in print has become staggeringly competitive of late, a mix of niche communities and large-scale flash promotions, all [...]
Searching for Press Coverage
Too often we see brands dominate the search engine results with a highly optimized website, only to fall short with a lackluster media center component to their website. [To clarify, a website's media center is where a brand can display new product releases, innovative designs and recent press.] So why does this matter? As journalists/bloggers [...]
The State of the Internet
Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. so what is next?
Ski Fitness Euro Style
During these last few weeks of pre-ski season weather and shoulder season depression, many mountain town locals get creative with their training. Lunges in the kitchen, balance boards in the family room, squats at the gym.
Here is another idea, all you need is a bike and an empty gym. I hear its good for [...]
20 Tweetable Truths About Magazines
An interesting video that I stole from Jen Wittman from Outside Magazine.
Cloudveil Ambassador Craig DeMartino-Denver Post Video
Cloudveil Mountain Ambassador Craig DeMartino’s video from the Denver Post. Check out the full article HERE.
Craig’s Ambassador Bio-I’ve been a climber most of my life, but in 2002 while climbing with a friend in Rocky Mountain National Park, I was dropped 100 feet due to a miscommunication. The fall resulted in the loss of my [...]
The Running Man
Here at Backbone, we help out a lot of our clients with their company blogs. Sometimes, writing those blogs can take us to the deepest, darkest corners of the internet where you can discover true gems like the video below AND find a way to work them into your blog post. That’s good livin’ on [...]
Climbing as Art
Some of you may know or have heard of Randy Rackliff. Others may not.
Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited editions. They’ve accompanied musings by Mark Twight and were featured in Jon Krakauer’s limited edition of [...]
