Category Archives: Making fun of the boss

Backbone MEDIA

In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the … Continue reading

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Fuzzy Background Model

I was just flipping through the January issue of Powder Magazine and came across this full page photo featuring the lovely Kirsten Newhard (Penn’s better half) and her family as part of “The Powder Project: Ski Stories from Around the … Continue reading

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Simmons heading to South Beach

The crew at Backbone would like to extend a hearty congratulations to our very own Mr. Nate Simmons, who was just named one of Sporting Good Business magazine’s 40 under 40 award winners. The recipients were selected out of a … Continue reading

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SLC’s Big Budha

The ‘Big Budha’ from SLC’s Fox 13 is a staple of the OR Show. His coverage from the floor of the show is great, as long as you don’t mind the 4:45 a.m. wake up call. Kenji gets cut off, … Continue reading

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Everyone Deserves a Snow Day

This post is a bit premature as there isn’t a single flake of snow on the ground here in Carbondale, but I thought I’d post it now so that Penn and Nate have time to forget about it by midwinter … Continue reading

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Sorry Colorado Office…

Sorry Colorado, Jackson comes out ahead AGAIN in Skiing magazine’s Resort Best of Best Awards, taking Best Backcountry Access, Best Steeps, and Best Guide Service awards. Ajax, Highlands, Snowmass nowhere to be found. I’m surprised Buttermilk didn’t get best steeps, … Continue reading

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For Nate and Lindsay on their Hipster Fixies

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Life At Backbone Is About Being #1 (At totally ridiculous things)

Sometimes at Backbone we are working way too hard to get out of the office. And, when we do, we all have different athletic talents so its hard to agree on what to do. I bike uphill like a 90 … Continue reading

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From the archives

Well looky here….we just found this terrific photo of our fearless leader, Penn Newhard, modeling the latest winter fashions, circ 1990. Click photo to see its full glory. And then there’s this photo from just last week. The more things … Continue reading

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