In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the 8 Ball which we used more as a new business prognosticator. For yes/no questions we [...]
Posts under ‘Making fun of the boss’
Fuzzy Background Model
I was just flipping through the January issue of Powder Magazine and came across this full page photo featuring the lovely Kirsten Newhard (Penn’s better half) and her family as part of “The Powder Project: Ski Stories from Around the World.” It’s an awesome shot from the family room that perfectly captures a day in [...]
Simmons heading to South Beach
The crew at Backbone would like to extend a hearty congratulations to our very own Mr. Nate Simmons, who was just named one of Sporting Good Business magazine’s 40 under 40 award winners. The recipients were selected out of a list of over 300 nominations by a panel of SportsOneSource editors and a team of [...]
SLC’s Big Budha
The ‘Big Budha’ from SLC’s Fox 13 is a staple of the OR Show. His coverage from the floor of the show is great, as long as you don’t mind the 4:45 a.m. wake up call. Kenji gets cut off, but Penn appears to be properly caffeinated for his segment, pimping the new BD Drift [...]
Everyone Deserves a Snow Day
This post is a bit premature as there isn’t a single flake of snow on the ground here in Carbondale, but I thought I’d post it now so that Penn and Nate have time to forget about it by midwinter when I may need to put the following tools to use. The theme of Copper’s [...]
Sorry Colorado Office…
Sorry Colorado, Jackson comes out ahead AGAIN in Skiing magazine’s Resort Best of Best Awards, taking Best Backcountry Access, Best Steeps, and Best Guide Service awards. Ajax, Highlands, Snowmass nowhere to be found. I’m surprised Buttermilk didn’t get best steeps, really. And Snowmass could surely round up the “Most Fanny-pack Sightings” Award. Maybe next year. [...]
Life At Backbone Is About Being #1 (At totally ridiculous things)
Sometimes at Backbone we are working way too hard to get out of the office. And, when we do, we all have different athletic talents so its hard to agree on what to do. I bike uphill like a 90 year old woman, Mavis hates hiking, Ian only likes to Rollerblade, and the list goes [...]
