In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The [...]
Posts under ‘Musings’
One Man’s Trash…
Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80’s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that [...]
I’m Really Sorry Mom
When I was a young girl, growing up in Kansas (walking to school uphill both ways and all that), I used to give my mom so much grief for not being able to program the VHS. Well Mom, I owe you an apology, because, as they would say in SAT language, you are to [...]
Stream of social/PR/media consciousness
Backbone 2010 goes something like this so far:
Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, Olympics, [...]
Vail? Pfft. The Travelocity Roaming Gnome knows what’s up.
This past Saturday evening, while “Digital” Dave Amirault and I were sipping cocktails and putting out the vibe at the Sky, we had the pleasure of running into the coolest corporate identity around… the Travelocity Roaming Gnome! It was good to see the legendary dwarfish creature in Aspen after weeks of convincing him not to [...]
Because Facebook Said So
Michael Hodgson from Snews on the omnipotence of Facebook and how you can’t do anything these days without asking it first.
For more than 11 years, my wife and I have shared a home, a bedroom and countless happy moments traveling around the world together. My daughter, who was at our wedding, knows us as married. [...]
Kayaking Mysteriously Moves
I used to be a kayaker.
These days days I’m considering shaving my legs because of all the spandex I wear.
I never thought I’d give up paddling in cool water in favor of pedaling on dusty dirt…it just happened. Back in the day, I kayaked over 100 days a year, starting with an annual New Year’s [...]
Post-It PR
One could say that good PR is all about great clients, speedy and concise communication, and long lasting media relationships. I would say good PR is all about Post-Its. They are all over my desk, odds are your name might be on one right now…they keep things easy, brightly colored and make sure I don’t [...]
Life At Backbone Is About Being #1 (At totally ridiculous things)
Sometimes at Backbone we are working way too hard to get out of the office. And, when we do, we all have different athletic talents so its hard to agree on what to do. I bike uphill like a 90 year old woman, Mavis hates hiking, Ian only likes to Rollerblade, and the list goes [...]
Climbing as Art
Some of you may know or have heard of Randy Rackliff. Others may not.
Randy is a skilled alpine climber. He builds cult Cold Cold World backpacks and also spends time cutting rad woodblock prints. The prints are all limited editions. They’ve accompanied musings by Mark Twight and were featured in Jon Krakauer’s limited edition of [...]
