In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the 8 Ball which we used more as a new business prognosticator. For yes/no questions we [...]
Posts under ‘Musings’
New Backbone Service-Boat Naming
For some reason, as a quasi professional pr/marketing gal I often get asked for my advice on naming. Whether it be new businesses, website taglines or more commonly dog and child names, I am put on the spot more than I care to be. Usually it is during a dinner out or yoga, even sometimes [...]
Valentine’s Day cards for the rest of us…
Some people are all wine and dine on Valentine’s Day…roses and candy, jewelry and dinners out. But, don’t they always say that it is best to speak from the heart? Well, we thought we would send a little Valentine’s Day love to those of you who think the way we do.
Settling Into the South: Part Deux
Just a quick Backbone employee update from the land where history lives, Charleston, South Carolina. Dax Kelm has settled into his new Southern digs and is working full steam ahead getting ready to run the trade show gauntlet kicking off with Winter Outdoor Retailer, SIA and ending with ISPO. If you happen to be in [...]
Tips for PR Pros – We Couldn’t Agree More
Recently, one of our good friends, ESPN.com Freeskiing contributor, and Tele Freeskiing World Champion, Megan Michelson, posted some recommendations for PR Pros on her blog. Megan previously worked on staff for Outside magazine and Skiing, so she knows a good pitch from a lemon. Not only does her list provide some comic relief, but it [...]
Racking up the Miles
Fall season is here and it is go time to make it happen for Winter 2010 and Spring 2011. Looking at the recent travel log (for work and fun) from Backbone it is something like this: Expo East in Boston, 4 Pass Loop, Ventura, Seattle X2, NYC X2, OIA in Asheville, the Gunks, Santa Barbara, [...]
Social Media Humor Never Gets Old
(For me at least).
Meet Our Newest Hire-The Swede
In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The [...]
One Man’s Trash…
Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80′s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that [...]
Stream of social/PR/media consciousness
Backbone 2010 goes something like this so far: Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, [...]
