Backbone Media Returns to the Big Apple

buy provigil.com Twice a year, a critical mass of Backbone’s PR and media teams trade the Rocky Mountain corridor for skyscrapers, pavement pounding and a much wider array of cuisine. If you were in the NYC area last week and spotted a group of guys and gals rocking plaid, denim and athletic shoes, it was probably us – and no, we weren’t trying to pull off the Lumbersexual look.

Nagornyy Despite the rain mist, the event saw over 75 journalists, bloggers, photographers, stylists and publishers throughout the day. This showroom provided a platform for brands to reveal what is in the pipeline for fall and winter 2015. Fifteen brands were in attendance this year and covered a wide array of categories including fashion, active lifestyle, mountaineering gear, cycling, technology, deep-sea fishing apparel, and more.   Participants were Smartwool, Eddie Bauer, POC, Les 3 Valles, YETI Coolers, Polartec, Hoka One One, Vibram, American Pistachio Growers, Stio, Stower, Distiller’s List, Walls, Grundens and FluidStance.

This year we were lucky to have a hosted happy hour featuring fresh fish hor d’oeuvres from Grundens and premier cocktails from Distiller’s List.

For Eddie Bauer, last week in NYC was a double-header!  Following the Backbone Showroom, the brand held a launch reception for the new Eddie Bauer Limited Edition Collection by Ilaria Urbinati at Freemans Restaurant. A menswear line aimed at combining the heritage and original aesthetics of the brand with modern silhouettes and styling, the event targeted the who’s who of men’s design, fashion and style.

Attendees from GQ, Men’s Journal, Details, Conde Nast Traveler, Esquire, WSJ’s Off Duty, WWD, and many others made efforts to see the new collection. The notable celebrity stylist who has built her career ensuring the men of Hollywood are dressing the part, Urbinati’s long-time friend and client James Marsden stopped by to show his support of her line.

All in all, it was a busy week for Backbone in the city, and it never ceases to amaze us  with how tired you can get from walking around zero-pitch landscapes all day!

Until next time NYC,

Alison Nestel-Patt & Katie Wolitarsky

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New York, New York : Backbone Media 2014 Fall Showroom

With 15 different adventure and outdoor lifestyle brands, 18 mountain people Backbone employees, over 80 NYC media and a California brewery, Backbone Media took the outdoors to the big city last week in NYC.

Backbone travels east to host our bi-annual showroom every spring and fall to stay connected with the fast-paced and ever-changing media landscape in NYC .

For a city often referred to as the “concrete jungle,” NYC is home to a surprisingly large number of active lifestyle and outdoor publishing houses; Outside TV, Men’s Journal, Men’s Health, Gear Patrol, Fitness, Shape, Self, Women’s Health, just to name a few.

The showroom showcased current and new for spring 2015 products from Eddie Bauer, YETI coolers, Chaco, Stio, Polartec, Gregory, Thule, Gerber Gear, Maven, HOKA One One, REVO, Opedix, Pat’s Backcountry Beverages, Poron XRD and non-profit First Descents. We were also thrilled to have our friends from Firestone Walker there to do a beer tasting during happy hour.

A few of our favorite images from the event are highlighted below. Thank you NYC for having us, and we are already planning our return in April so be on the lookout for details!

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