Backbone 2010 goes something like this so far:
Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, Olympics, [...]
Jan 13th, 2010
by jonathangeorger.
The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season.
For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]
If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong.
Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most beautiful [...]
Let’s get two things straight.
One, the 3rd annual Backbone Fall Kickball Classic is a low key affair. Yes, we have pizza, Red Vines, beer and of course a 3-foot tall Champions of the Kickball World green trophy. And not just any beer either, this year we were blessed with a special barrel of New Belgium [...]
Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
Yesterday I heard that Utah was cutting it’s State Parks budget and totally eliminating one park in particular. Today I read that Kim Hiss’ FSHuntress blog fell subject to budget cuts by Field & Stream. I am always saddened to hear when budget cuts are directed at outdoor recreation, natural resources or woman’s sports [...]
Jordan Romero is a 12-year-old kid from Big Bear Lake, California, who is on a quest to become the youngest person to climb the Seven Summits. He’s already climbed five. However, what’s more important for the outdoor industry is the opportunity for Jordan to be a role model and inspiration to get kids active and [...]
Our favorite gear tester extraordinaire, Mr. Stephen Regenold, aka The Gear Junkie, has a a pretty damn sweet contest running on his site right now. Simply submit your name and you’re entered to win one of five all- expenses paid REI group adventure trips for you and a friend, plus a sh**pile of free gear.
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Investigative journalist Steve Casimiro uncovered this: