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Posts under ‘Outdoor Industry News’

Stream of social/PR/media consciousness

Backbone 2010 goes something like this so far:

Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, Olympics, [...]

Spyder visits ZG.

The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]

Share the warmth with Polartec, help give blankets to the homeless

With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season.

For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]

Behind the Lens with Casimiro

If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong.

Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most beautiful [...]

Freeskier Takes the Backbone Kickball Classic Championship UPDATE: Now with Video!

Let’s get two things straight.
One, the 3rd annual Backbone Fall Kickball Classic is a low key affair. Yes, we have pizza, Red Vines, beer and of course a 3-foot tall Champions of the Kickball World green trophy. And not just any beer either, this year we were blessed with a special barrel of New Belgium [...]

Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times

Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and  yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]

Field & Stream's FSHuntress Blog is Cut

Yesterday I heard that Utah was cutting it’s State Parks budget and totally eliminating one park in particular. Today I read that Kim Hiss’ FSHuntress blog fell subject to budget cuts by Field & Stream. I am always saddened to hear when budget cuts are directed at outdoor recreation, natural resources or woman’s sports [...]

Outdoor Industry, Listen up! (to this 12-year-old)

Jordan Romero is a 12-year-old kid from Big Bear Lake, California, who is on a quest to become the youngest person to climb the Seven Summits. He’s already climbed five. However, what’s more important for the outdoor industry is the opportunity for Jordan to be a role model and inspiration to get kids active and [...]

Gear Junkie Giveaway

Our favorite gear tester extraordinaire, Mr. Stephen Regenold, aka The Gear Junkie, has a a pretty damn sweet contest running on his site right now. Simply submit your name and you’re entered to win one of five all- expenses paid REI group adventure trips for you and a friend, plus a sh**pile of free gear.
[...]

Update: First look at Glamping mag

Investigative journalist Steve Casimiro uncovered this: