I’m new to the outdoor industry. My colleagues here at Backbone Media call me the FNG. Even Gary, our UPS guy, calls me the new guy because he hasn’t learned my name yet. For those of you who haven’t met me or don’t remember a time before golden Aspen leaves and dreams of endless face [...]
Posts under ‘Outdoor Industry News’
Are you gonna party, OR are you gonna party?
Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this [...]
VholdR and ContourHD – exploding the myth of press release professionalism
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Mr. May Goes to Washington
This past week I had the distinct pleasure of accompanying Outdoor Alliance (OA) team members during a series of meetings on Capitol Hill. A broad coalition of top industry advocacy groups, including the American Canoe Assoc, the ACCESS Fund, American Whitewater, the American Hiking Society, IMBA and Winter Wildlands Alliance, OA’s mission is to promote [...]
Quality of Life
Spring in the Rockies is an exercise in patience. Weather is a wild card, and whether you are waiting for single track to dry or for a ski line to come into condition you learn that to achieve your goals you have to watch and wait rather than plan too far ahead. Sometimes it is [...]
Simmons heading to South Beach
The crew at Backbone would like to extend a hearty congratulations to our very own Mr. Nate Simmons, who was just named one of Sporting Good Business magazine’s 40 under 40 award winners. The recipients were selected out of a list of over 300 nominations by a panel of SportsOneSource editors and a team of [...]
Stream of social/PR/media consciousness
Backbone 2010 goes something like this so far: Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, [...]
Spyder visits ZG.
The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
Share the warmth with Polartec, help give blankets to the homeless
With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season. For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]
Behind the Lens with Casimiro
If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong. Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most [...]
