Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
Posts under ‘Outdoor Industry News’
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Field & Stream's FSHuntress Blog is Cut
Yesterday I heard that Utah was cutting it’s State Parks budget and totally eliminating one park in particular. Today I read that Kim Hiss’ FSHuntress blog fell subject to budget cuts by Field & Stream. I am always saddened to hear when budget cuts are directed at outdoor recreation, natural resources or woman’s sports [...]
Outdoor Industry, Listen up! (to this 12-year-old)
Jordan Romero is a 12-year-old kid from Big Bear Lake, California, who is on a quest to become the youngest person to climb the Seven Summits. He’s already climbed five. However, what’s more important for the outdoor industry is the opportunity for Jordan to be a role model and inspiration to get kids active and [...]
Gear Junkie Giveaway
Our favorite gear tester extraordinaire, Mr. Stephen Regenold, aka The Gear Junkie, has a a pretty damn sweet contest running on his site right now. Simply submit your name and you’re entered to win one of five all- expenses paid REI group adventure trips for you and a friend, plus a sh**pile of free gear.
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Update: First look at Glamping mag
Investigative journalist Steve Casimiro uncovered this:
Fact or Fiction: Backbone truths, near truths and not exactly the truth.
Dennis Lewon to head up new Glamping Magazine
Word on the street is that Dennis Lewon may leave his post at Backpacker to head up the recently launched Glamping magazine. Glamping is a form of glamorous camping as reported on in the USA Today, ABC News and the LA Times. Dennis was quoted saying, “I have [...]
Beijing Olympics VS. Outdoor Retailer
I don’t know how fencing works, I have no idea why on earth there is synchronized diving and the fact that rhythmic gymnastics (Will Ferrell dancing with a ribbon in Old School) is still a part of the games completely baffles me. As a youngster in Kansas, I so looked forward to the Olympics, especially [...]
Conservation Alliance Launches Social Networking Community
From the Conservation Alliance website- Click here for Full Press Release- The Conservation Alliance will launch a new initiative called ConservationNEXT, which is designed to give individuals in the outdoor industry the opportunity to engage with Conservation Alliance grantees, and provide a place to connect with each other on-line. The ConservationNEXT site will officially go [...]
