Category Archives: Skiing

The Networ(th)k

Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading

Posted in Backbone Adventures, Interesting Read, Skiing, Snowboarding, Social Media, Trip Reports | 1 Comment

FreeTouring with Black Diamond Equipment in the North Cascades

Now, repeat after me: “We are not a tele skiing company. We are not an alpine skiing company. We are not a backcountry touring company. Black Diamond Equipment is a SKI company, comprised of passionate SKIERS dedicated to making a … Continue reading

Posted in Backbone Adventures, Client News, Skiing, Trip Reports | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Showing My Best Side

I’m new to the outdoor industry. My colleagues here at Backbone Media call me the FNG. Even Gary, our UPS guy, calls me the new guy because he hasn’t learned my name yet. For those of you who haven’t met … Continue reading

Posted in Outdoor Industry News, Skiing | 1 Comment

Tired, Fortunate and Somewhat Amazed

After two weeks on the road for the OR Show, SIA, X Games and On Snow in Winter Park I feel tired, fortunate, and somewhat amazed. Tired because in between dinners with awesome clients, dawn patrols with friends and near … Continue reading

Posted in Client News, Skiing, Uncategorized | 1 Comment

It’s Hut Trip Season

Here in western CO, we are lucky enough to have a vast network of backcountry huts to ski to for overnight adventures. In the case of the Shrine Mountain Inn where we went at the beginning of the month for … Continue reading

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PowderWhores in the Roaring Fork Valley

That’s right! Its time for the PowderWhore film, Television, showings in both Aspen and Glenwood. As the last stop on their Colorado tour, the Belly Up in Aspen will host the movie on Friday night, and the Glenwood Springs Rec … Continue reading

Posted in Colorado, Skiing, Videos | Leave a comment

Ski Here Now

Black Diamond just announced a new web video series coming this winter titled Ski Here Now. The three episodes will be released one each in December, January, and February and feature BD athletes Ptor Spricenieks, Tor Eggeboe, Nicolas Aubert, Martin … Continue reading

Posted in Gratuitous Client Plug, Skiing | Tagged , | 1 Comment

Not that kind of MEETING

Every year for the past six, Aspen locals, fans, sponsors, athletes, and avid filmmakers present themselves in Aspen for the biggest ski-film premiere event of the year: The Meeting. The idea behind this gathering is simple—create an opportunity for ski … Continue reading

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Powderwhore Presents 2010 Telemark Flick: TeleVision

Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs. Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a … Continue reading

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VholdR and ContourHD – exploding the myth of press release professionalism

In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, … Continue reading

Posted in Biking, Client News, Gratuitous Client Plug, Outdoor Industry News, Skiing, Snowboarding, Social Media, Technology | Leave a comment