Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs.
Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a bit too early. For their 2010 film, the Powderwhores traveled to Haines, the Revelations, and the [...]
Posts under ‘Skiing’
Powderwhore Presents 2010 Telemark Flick: TeleVision
VholdR and ContourHD – exploding the myth of press release professionalism
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Iceland 2010
“If you find yourself alone you are probably late.” Those were the simple, sage words of Leifur our Viking guide, as he described our nimble itinerary following the eruption of Eyjafjoell the morning of our arrival in Reykjavik.
Roads were being dismantled to avoid flooding and bridges being washed out. The ash was so thick it [...]
Backbone News
A bunch of stuff going on…
SmartWool, New Belgium and Aspen Skiing Company win Best Places to Work in Outside Magazine, for 3rd and 2nd times, respectively.
Skiing is wrapping up. Spring is here with good road riding in the RF valley in between snow storms and powder tours.
Backbone recently was named one of Colorado Companies to [...]
Takes One to Know One
Its true, especially in the world of outdoor industry PR. Here in Jackson we have at least five public relations firms, and that number is growing by the minute. Whether it be our love of press releases, our obsession with new media strategies or our generally goofy demeanor, we all tend to share a common [...]
An Unlikely Black Diamond Ski Convert
When I first told a friend I was going to work at Backbone, he said, “You better get used to the idea of skiing Black Diamond skis.” Nawww, I thought, those things are too planky.
Turns out lots has changed about Black Diamond skis in the past few years, and the current selection is nothing like [...]
Powder, Raw Fish, and Cherry Blossoms
I was lucky enough to get to spend the past week in Japan representing Black Diamond on a photo shoot and telemark festival. Before I left, I had vague visions of myself posing for pictures with Japanese skiers whose default picture pose was throwing up a peace sign. Turns out that was an unfounded Asian [...]
Norway-1, US-0
Usually I would say that the US Ski Team is the best in the world and blah blah blah… but in this case, there is just no question, Norwegians rule. It’s nice to see athletes of this caliber relax a little… or a lot. Not sure how much Aquavit it took to get [...]
Hot Tub Time Machine
If you’ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]
