Usually I would say that the US Ski Team is the best in the world and blah blah blah… but in this case, there is just no question, Norwegians rule. It’s nice to see athletes of this caliber relax a little… or a lot. Not sure how much Aquavit it took to get [...]
Posts under ‘Skiing’
Hot Tub Time Machine
If you’ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]
Stream of social/PR/media consciousness
Backbone 2010 goes something like this so far:
Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, Olympics, [...]
An Antarctic Ski Odyssey
In November 2009 Chris Davenport, Stian Hagen, and Andrea Binning ventured to the bottom of the world in search of the ski lines of their dreams. During their journey to the Antarctic Peninsula, the team discovered a new understanding of the beauty of ski mountaineering and of the depths of human connection to nature. This [...]
Spyder visits ZG.
The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
American Lindsey Vonn Takes 3 World Cup Races in Austria…Wearing Boa!
Originally posted on SkiRacing.com
Lindsey Vonn became the only racer in American history to win World Cup races three days straight on Sunday in Austria. Wait, there’s more…she did this wearing the Exos Wrist Brace featuring the Boa Lacing System!
Read the rest of her story Here.
Happy Holidays!
Happy Holidays from the entire crew at Backbone Media!
Best Wishes for 2010.
Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours).
On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to let [...]
Everyone Deserves a Snow Day
This post is a bit premature as there isn’t a single flake of snow on the ground here in Carbondale, but I thought I’d post it now so that Penn and Nate have time to forget about it by midwinter when I may need to put the following tools to use.
The theme of Copper’s new [...]
Skier caught in avalanche lands on CNN
What makes online content go viral?
While there is interesting discussion on engagement and new terminology created everyday on the ever changing front of social play – what makes virality happen remains a bit of a dark science. There are emerging agencies that can help with virality, but nothing works as well as great unadulterated content [...]



