Its true, especially in the world of outdoor industry PR. Here in Jackson we have at least five public relations firms, and that number is growing by the minute. Whether it be our love of press releases, our obsession with new media strategies or our generally goofy demeanor, we all tend to share a common [...]
Posts under ‘Skiing’
An Unlikely Black Diamond Ski Convert
When I first told a friend I was going to work at Backbone, he said, “You better get used to the idea of skiing Black Diamond skis.” Nawww, I thought, those things are too planky. Turns out lots has changed about Black Diamond skis in the past few years, and the current selection is nothing [...]
Powder, Raw Fish, and Cherry Blossoms
I was lucky enough to get to spend the past week in Japan representing Black Diamond on a photo shoot and telemark festival. Before I left, I had vague visions of myself posing for pictures with Japanese skiers whose default picture pose was throwing up a peace sign. Turns out that was an unfounded Asian [...]
Norway-1, US-0
Usually I would say that the US Ski Team is the best in the world and blah blah blah… but in this case, there is just no question, Norwegians rule. It’s nice to see athletes of this caliber relax a little… or a lot. Not sure how much Aquavit it took to get these guys [...]
Hot Tub Time Machine
If you’ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]
Stream of social/PR/media consciousness
Backbone 2010 goes something like this so far: Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, [...]
An Antarctic Ski Odyssey
In November 2009 Chris Davenport, Stian Hagen, and Andrea Binning ventured to the bottom of the world in search of the ski lines of their dreams. During their journey to the Antarctic Peninsula, the team discovered a new understanding of the beauty of ski mountaineering and of the depths of human connection to nature. This [...]
Spyder visits ZG.
The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
American Lindsey Vonn Takes 3 World Cup Races in Austria…Wearing Boa!
Originally posted on SkiRacing.com Lindsey Vonn became the only racer in American history to win World Cup races three days straight on Sunday in Austria. Wait, there’s more…she did this wearing the Exos Wrist Brace featuring the Boa Lacing System! Read the rest of her story Here.
