The crew at Spyder recently hit up Aspen Highlands and AJAX for some quality photo time with one of its new big mountain athletes, Chris Davenport, along with a few local rippers for the Spyder Boy’s line. Spyder has been hard at work over the past two months putting together a team of legit big [...]
Posts under ‘Skiing’
American Lindsey Vonn Takes 3 World Cup Races in Austria…Wearing Boa!
Originally posted on SkiRacing.com Lindsey Vonn became the only racer in American history to win World Cup races three days straight on Sunday in Austria. Wait, there’s more…she did this wearing the Exos Wrist Brace featuring the Boa Lacing System! Read the rest of her story Here.
Happy Holidays!
Happy Holidays from the entire crew at Backbone Media! Best Wishes for 2010.
Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours). On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to [...]
Everyone Deserves a Snow Day
This post is a bit premature as there isn’t a single flake of snow on the ground here in Carbondale, but I thought I’d post it now so that Penn and Nate have time to forget about it by midwinter when I may need to put the following tools to use. The theme of Copper’s [...]
Skier caught in avalanche lands on CNN
What makes online content go viral? While there is interesting discussion on engagement and new terminology created everyday on the ever changing front of social play – what makes virality happen remains a bit of a dark science. There are emerging agencies that can help with virality, but nothing works as well as great unadulterated [...]
Cloudveil and Black Diamond Win Outside’s 2010 Gear of the Year Award
We are thrilled to announce that Cloudveil and Black Diamond both garnered the coveted Gear of the Year awards this year in Outside magazine’s winter gear guide. Both clients have been with Backbone for over ten years and continue to produce incredibly progressive product collections on the cutting edge of outdoor industry technology, as proven [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it. How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps. The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain [...]
August is the official start of ski season!
Yes, it is August. School has not even started and the Denver Broncos have played only one meaningless pre-season game. But with the first crisp morning already come and gone and some fall foliage spotted yesterday on a mountain bike ride – ski season is officially here. Need more proof? Bears are wreaking havoc foraging [...]
"Signatures" Inspires Snowflakes in August
Our friend Nick Waggoner from Sweetgrass Productions spent the past year in Japan with his crew filming their new movie, Signatures, a “board, no board, ski and drop-knee” film featuring locals of Hokkaido as well as our local boys, Nick DeVore and Will Cardamone. The Roaring Fork Valley got a taste of Sweetgrass’s amazing and [...]
