Category Archives: Snowboarding

The Networ(th)k

Posted on April 19, 2012 by Penn

Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading →

Posted in Backbone Adventures, Interesting Read, Skiing, Snowboarding, Social Media, Trip Reports | 1 Comment

VholdR and ContourHD – exploding the myth of press release professionalism

Posted on June 18, 2010 by admin

In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, … Continue reading →

Posted in Biking, Client News, Gratuitous Client Plug, Outdoor Industry News, Skiing, Snowboarding, Social Media, Technology | Leave a comment

An Hour on the Pan

Posted on March 17, 2010 by admin

Last weekend, a crew from Outside Magazine descended upon our upvalley neighbors in Aspen for a couple days of skiing and staff bonding. After a bluebird day spent hiking Highlands Bowl on Saturday, a bunch of the boys decided they … Continue reading →

Posted in Fishing, Skiing, Snowboarding, Videos | Tagged , , , , , | Leave a comment

August is the official start of ski season!

Posted on August 20, 2009 by Penn

Yes, it is August. School has not even started and the Denver Broncos have played only one meaningless pre-season game. But with the first crisp morning already come and gone and some fall foliage spotted yesterday on a mountain bike … Continue reading →

Posted in Backbone Adventures, Colorado, Skiing, Snowboarding | 2 Comments

Boa® Technology Adds Backbone Media, Marketing Muscle

Posted on January 27, 2009 by admin

Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager. “We needed … Continue reading →

Posted in Client News, Colorado, Skiing, Snowboarding | Tagged , | Leave a comment