In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Posts under ‘Snowboarding’
August is the official start of ski season!
Yes, it is August. School has not even started and the Denver Broncos have played only one meaningless pre-season game. But with the first crisp morning already come and gone and some fall foliage spotted yesterday on a mountain bike ride – ski season is officially here.
Need more proof? Bears are wreaking havoc foraging for [...]
Boa® Technology Adds Backbone Media, Marketing Muscle
Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.
“We needed a partner that thoroughly understands the many categories in which we play, knows our product first-hand, [...]
