Too often we see brands dominate the search engine results with a highly optimized website, only to fall short with a lackluster media center component to their website. [To clarify, a website's media center is where a brand can display new product releases, innovative designs and recent press.] So why does this matter? As journalists/bloggers [...]
Posts under ‘Social Media’
The State of the Internet
Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. so what is next?
Vail? Pfft. The Travelocity Roaming Gnome knows what’s up.
This past Saturday evening, while “Digital” Dave Amirault and I were sipping cocktails and putting out the vibe at the Sky, we had the pleasure of running into the coolest corporate identity around… the Travelocity Roaming Gnome! It was good to see the legendary dwarfish creature in Aspen after weeks of convincing him not to [...]
Google Street View from a Snowmobile
It’s only a matter of time before you’ll be able to watch a Google Street View of your favorite backcountry run.
And pretty soon you even won’t even need to get up at 5 a.m. for dawn patrol. You can just make your turns virtually on Google and call it a day.
Behind the Lens with Casimiro
If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong.
Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most beautiful [...]
Gobble, gobble….tweet, tweet…Old Town Canoes & Kayaks!
With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work…
Old Town, who launched its Facebook page this summer and its [...]
What is Social Media ROI?
This newest video Socialnomics: Social Media ROI from the crew at Socialnomics, showcases that social media can help brands achieve success on almost any marketing front. While this video refers to specific examples of the effect social media has compared to traditional media, many pieces of social media behave so differently than anything we have [...]
Google Social Search Catches the Attention of Brands
Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional search results page. Based on what social networking sites you link to in your Google [...]
20 Tweetable Truths About Magazines
An interesting video that I stole from Jen Wittman from Outside Magazine.
Skier caught in avalanche lands on CNN
What makes online content go viral?
While there is interesting discussion on engagement and new terminology created everyday on the ever changing front of social play – what makes virality happen remains a bit of a dark science. There are emerging agencies that can help with virality, but nothing works as well as great unadulterated content [...]
