Category Archives: Social Media

Backbone POV

Posted on May 7, 2013 by Penn

Spring is the best time of year in Colorado. The abundance of recreational opportunities  matches the sunny outlook for new and exciting business programs, campaigns and projects. It is a great thing when you can be equally inspired by colleagues … Continue reading →

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Backbone Voted Top 100 Best Places to Work

Posted on August 7, 2012 by admin

In the most recent issue of Outside, Backbone is listed as one of top 100 Best Places to Work alongside a few of our clients: Boa Technology, SmartWool, Horny Toad, and New Belgium Brewery. Here is what they had to … Continue reading →

Posted in Backbone Adventures, Interesting Read, Outdoor Industry News, Social Media | 1 Comment

Backbone Grows into the Tourism Industry

Posted on July 12, 2012 by admin

Backbone Media started over 14 years ago as a small agency of skiers and climbers representing the premium gear brands we used and loved in the outdoors. While that attitude is still at our core, Backbone has come a long … Continue reading →

Posted in Client News, Interesting Read, Social Media, Tourism, Uncategorized | Leave a comment

Who is Backbone Media?

Posted on June 6, 2012 by Penn

People ask us all the time “What exactly does Backbone do?” It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus. Looking … Continue reading →

Posted in Client News, Interesting Read, Outdoor Industry News, Social Media, Technology | Leave a comment

Disruptive by Design

Posted on May 21, 2012 by Greg

Thought leaders. Innovators. Entrepreneurs. Welcome to the annual WIRED business conference in NYC. Nate and I had the good fortune to attend thanks to our friends at WIRED Magazine.  I attended last year and was blown away by the quality … Continue reading →

Posted in Interesting Read, Social Media, Uncategorized | Tagged , | 1 Comment

The Networ(th)k

Posted on April 19, 2012 by Penn

Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading →

Posted in Backbone Adventures, Interesting Read, Skiing, Snowboarding, Social Media, Trip Reports | 1 Comment

Backbone MEDIA

Posted on November 17, 2011 by Penn

In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the … Continue reading →

Posted in Making fun of the boss, Musings, NY Times, Social Media, Videos | Leave a comment

It All Adds Up

Posted on November 2, 2011 by Penn

Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple … Continue reading →

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Understanding Facebook Engagement with EdgeRank

Posted on October 7, 2011 by David Demartini

For a little over a week now, I have been the newest member of the Backbone Media team. As most of you have probably noticed, there have been some recent changes to the layout of your Facebook news feed. Although … Continue reading →

Posted in Social Media, Technology | 1 Comment

Strategic Planning at its Best:Pink Ponies

Posted on February 8, 2011 by admin

Second to the digital media Christmas Story that we posted over the holidays, this video is a pretty hilarious example of agency strategy.

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