In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is [...]
Posts under ‘Social Media’
Who’s on First? 4 Reasons Why PR Should Own Social Media
I stumbled upon these stats in an article on PR Daily. It’s written by Nancy Bistritz, a media and communications exec in Canada who has been looking into which departments at major companies seem to be taking control of social media efforts. Turns out, its PR and, according to Ms. Bistritz and the the research [...]
Seth Godin-On Snowglobing Customers
The always funny and always genius marketing wizard with another great tip for brands: Don’t overrun your customers with unnecessary information, newsletters, emails, etc. Quantity is not necessarily better than quality when it comes to customer outreach. Read below or read in full at Seth’s blog.
Don’t Snowglobe Me, Bro
Snowglobe How important is it? Is [...]
VholdR and ContourHD – exploding the myth of press release professionalism
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Backbone on DailyTech blog
We don’t like to toot our own horn here at Backbone, but its always nice to be able to pat our coworkers on the back for their good work. Social media has been a major focus for us and with our clients over the past few years and it is great to have those efforts [...]
I’m Really Sorry Mom
When I was a young girl, growing up in Kansas (walking to school uphill both ways and all that), I used to give my mom so much grief for not being able to program the VHS. Well Mom, I owe you an apology, because, as they would say in SAT language, you are to [...]
Hats Off to Backbone Media
New Belgium Brewing’s Tour de Fat advertising and social media campaign is causing quite a stir. It’s no wonder, considering the campaign revolves around beer, folly, and best of all, a life-sized diorama.
For more information on all the pieces and how they come together, read this article from the Marketing Daily http://bit.ly/92gAjF. Also, if you [...]
Backbone Goes to ad:tech
Life has been busy for Backbone’s Media’s Media Buying and Planning Director, Greg Williams. After returning last weekend from a life-altering ski trip in Alaska, Greg is getting ready to head out the door again. This time, however, he won’t need his ski gear, but instead, will have to dig through his closet for some [...]
Seth Godin on Driveby Culture and the Search for Wow
Seth Godin, my guru of social analysis and social web analysis has a great post this morning about Driveby Culture and our waning attention spans. The fight for brand attention on the TV, on the web and in print has become staggeringly competitive of late, a mix of niche communities and large-scale flash promotions, all [...]
