In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the 8 Ball which we used more as a new business prognosticator. For yes/no questions we [...]
Posts under ‘Social Media’
It All Adds Up
Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple times, Portland, Ventura, Austria, NYC, Santa Fe, Fort Collins, Moab, Phoenix, Pierre (that’d be South [...]
Understanding Facebook Engagement with EdgeRank
For a little over a week now, I have been the newest member of the Backbone Media team. As most of you have probably noticed, there have been some recent changes to the layout of your Facebook news feed. Although this may have initially thrown some people off (evident in the flurry of negative feedback [...]
Strategic Planning at its Best:Pink Ponies
Second to the digital media Christmas Story that we posted over the holidays, this video is a pretty hilarious example of agency strategy.
The Digital Story of Nativity
Regardless of religious affiliation, acceptance or aversion to social media outlets, and/or like or dislike for the holidays in general…this is a pretty funny social web update to the christmas story.
Social Media Humor Never Gets Old
(For me at least).
New Belgium on Mashable.com
In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is [...]
Who’s on First? 4 Reasons Why PR Should Own Social Media
I stumbled upon these stats in an article on PR Daily. It’s written by Nancy Bistritz, a media and communications exec in Canada who has been looking into which departments at major companies seem to be taking control of social media efforts. Turns out, its PR and, according to Ms. Bistritz and the the research [...]
Seth Godin-On Snowglobing Customers
The always funny and always genius marketing wizard with another great tip for brands: Don’t overrun your customers with unnecessary information, newsletters, emails, etc. Quantity is not necessarily better than quality when it comes to customer outreach. Read below or read in full at Seth’s blog. Don’t Snowglobe Me, Bro Snowglobe How important is it? [...]
VholdR and ContourHD – exploding the myth of press release professionalism
In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
