Ageny website
Client blogroll
- 1% For The Planet
- Big City Mountaineers
- Black Diamond Journal
- Gregory Goes There
- Just a Zipper – Polartec blog
- Live Your Adventure – Eddie Bauer blog
- Mountain Running – La Sportiva blog
- Necky Kayaks
- Ocean Kayak
- Powder Journal – Kastle
- Rio Products
- Tao of Toad – Horny Toad blog
- Teton Gravity Research
- The Boa Blog
- The Current – Sage Blog
- The Running Front – Newton Running blog
- The Valley Sun – Sun Valley blog
- Trimble Outdoors
- Yeti Blog
Category Archives: Social Media
Backbone POV
Spring is the best time of year in Colorado. The abundance of recreational opportunities matches the sunny outlook for new and exciting business programs, campaigns and projects. It is a great thing when you can be equally inspired by colleagues … Continue reading
Backbone Voted Top 100 Best Places to Work
In the most recent issue of Outside, Backbone is listed as one of top 100 Best Places to Work alongside a few of our clients: Boa Technology, SmartWool, Horny Toad, and New Belgium Brewery. Here is what they had to … Continue reading
Backbone Grows into the Tourism Industry
Backbone Media started over 14 years ago as a small agency of skiers and climbers representing the premium gear brands we used and loved in the outdoors. While that attitude is still at our core, Backbone has come a long … Continue reading
Posted in Client News, Interesting Read, Social Media, Tourism, Uncategorized
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Who is Backbone Media?
People ask us all the time “What exactly does Backbone do?” It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus. Looking … Continue reading
Disruptive by Design
Thought leaders. Innovators. Entrepreneurs. Welcome to the annual WIRED business conference in NYC. Nate and I had the good fortune to attend thanks to our friends at WIRED Magazine. I attended last year and was blown away by the quality … Continue reading
Posted in Interesting Read, Social Media, Uncategorized
Tagged Wired, wired business conference
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The Networ(th)k
Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading
Backbone MEDIA
In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the … Continue reading
Posted in Making fun of the boss, Musings, NY Times, Social Media, Videos
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It All Adds Up
Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple … Continue reading
Understanding Facebook Engagement with EdgeRank
For a little over a week now, I have been the newest member of the Backbone Media team. As most of you have probably noticed, there have been some recent changes to the layout of your Facebook news feed. Although … Continue reading
Posted in Social Media, Technology
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Strategic Planning at its Best:Pink Ponies
Second to the digital media Christmas Story that we posted over the holidays, this video is a pretty hilarious example of agency strategy.
Posted in Social Media
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