We don’t like to toot our own horn here at Backbone, but its always nice to be able to pat our coworkers on the back for their good work. Social media has been a major focus for us and with our clients over the past few years and it is great to have those efforts [...]
Posts under ‘Social Media’
Hats Off to Backbone Media
New Belgium Brewing’s Tour de Fat advertising and social media campaign is causing quite a stir. It’s no wonder, considering the campaign revolves around beer, folly, and best of all, a life-sized diorama. For more information on all the pieces and how they come together, read this article from the Marketing Daily http://bit.ly/92gAjF. Also, if [...]
Backbone Goes to ad:tech
Life has been busy for Backbone’s Media’s Media Buying and Planning Director, Greg Williams. After returning last weekend from a life-altering ski trip in Alaska, Greg is getting ready to head out the door again. This time, however, he won’t need his ski gear, but instead, will have to dig through his closet for some [...]
Seth Godin on Driveby Culture and the Search for Wow
Seth Godin, my guru of social analysis and social web analysis has a great post this morning about Driveby Culture and our waning attention spans. The fight for brand attention on the TV, on the web and in print has become staggeringly competitive of late, a mix of niche communities and large-scale flash promotions, all [...]
Searching for Press Coverage
Too often we see brands dominate the search engine results with a highly optimized website, only to fall short with a lackluster media center component to their website. [To clarify, a website's media center is where a brand can display new product releases, innovative designs and recent press.] So why does this matter? As journalists/bloggers [...]
The State of the Internet
Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. so what is next?
Vail? Pfft. The Travelocity Roaming Gnome knows what’s up.
This past Saturday evening, while “Digital” Dave Amirault and I were sipping cocktails and putting out the vibe at the Sky, we had the pleasure of running into the coolest corporate identity around… the Travelocity Roaming Gnome! It was good to see the legendary dwarfish creature in Aspen after weeks of convincing him not to [...]
Google Street View from a Snowmobile
It’s only a matter of time before you’ll be able to watch a Google Street View of your favorite backcountry run. And pretty soon you even won’t even need to get up at 5 a.m. for dawn patrol. You can just make your turns virtually on Google and call it a day.
Behind the Lens with Casimiro
If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong. Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most [...]
