In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, who really wants a barrage of exclamation-point saturated sophomoric drivel from overly-caffeinated, prone-to-fits-of-Daffy-Duck-like-enthusiasm 12-year-olds? I [...]
Posts under ‘Technology’
Backbone on DailyTech blog
We don’t like to toot our own horn here at Backbone, but its always nice to be able to pat our coworkers on the back for their good work. Social media has been a major focus for us and with our clients over the past few years and it is great to have those efforts [...]
I’m Really Sorry Mom
When I was a young girl, growing up in Kansas (walking to school uphill both ways and all that), I used to give my mom so much grief for not being able to program the VHS. Well Mom, I owe you an apology, because, as they would say in SAT language, you are to [...]
The State of the Internet
Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. so what is next?
Google Social Search Catches the Attention of Brands
Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional search results page. Based on what social networking sites you link to in your Google [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it.
How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps.
The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain town attitude [...]
Sorry Boulder
This month Good Magazine revamped the overused and overprinted “Best Bike Cities In the U.S.” story to include some not-so-obvious contenders. Who knew Pittsburgh would make the list? Not I. Check out which 2-wheelin’ metropolis may be giving Boulder a run for its money.
Read here:
http://www.good.is/post/sorry-portland/
While you’re there, check out this awesome story on how your [...]
Establishing an Engagement Strategy
Before businesses make the leap into the social web, it would benefit their reputation to take a step back and consider the consequences of a poorly organized engagement strategy using social media. Simply put – social media engagement is how your business manages and interacts with conversations regarding the brand throughout the social web – [...]
Twitter vs. Blogs: Making sense of it all
Much of the conversation regarding social media these days centers around the various modes of interaction – FB, Twitter, YouTube and blogs.
Here are two good articles – the first from Colorado Business that speaks to the value (or lack thereof) of Twitter – in Are you a Twitter Quitter?
Contrasting this is a piece on blogging [...]
It's Not Everyday
Yes, we ski, climb, bike, run and fish. We also get our fair share of marathon sales and RnD meetings holed up in conference rooms.
So, at a recent BD RnD meeting – they sent us on a field trip. Lunch time Day 2 we hiked all the way past Design and Quality Assurance to check [...]
