Category Archives: Technology

Who is Backbone Media?

People ask us all the time “What exactly does Backbone do?” It’s a legit question, as we offer custom services for each of the 35+ brands we represent with work far reaching beyond our PR, social/digital and media focus. Looking … Continue reading

Posted in Client News, Interesting Read, Outdoor Industry News, Social Media, Technology | Leave a comment

Backbone POV

What would you do if someone handed you a Shift beer and told you to get up in front of 60+ filmmakers, athletes, writers, podcasters, bloggers and marketing directors to moderate a discussion on emerging media? You’d stand up. Ask … Continue reading

Posted in Backbone Adventures, Interesting Read, Musings, Technology | Leave a comment

GOAT – 2012 Jackson Hole

Most of these days surprises are no longer the good kind. Doctor. Taxman. Kid’s teacher calling. Travel. Yeah, you get the picture. That’s why the recent GOAT event in Jackson Hole, was so great. GOAT is a Gathering of Athletes, … Continue reading

Posted in Backbone Adventures, Environment, Interesting Read, Technology | 1 Comment

Understanding Facebook Engagement with EdgeRank

For a little over a week now, I have been the newest member of the Backbone Media team. As most of you have probably noticed, there have been some recent changes to the layout of your Facebook news feed. Although … Continue reading

Posted in Social Media, Technology | 1 Comment

Backbone China, NYC and Boston

Here are a few quick travel updates from Backbone as we prep for: (a) Riding our bikes (b) Entering sales meeting season (c) Patiently awaiting the corn harvest (d) All of the above If you answered (d) – all of … Continue reading

Posted in Backbone Adventures, Client News, Technology, Trip Reports | Leave a comment

VholdR and ContourHD – exploding the myth of press release professionalism

In our little alternate universe here in Carbondale press releases follow a predetermined ebb and flow defined by brevity and succint facts. That’s kinda how a release needs to be delivered to our audience – they’re busy, and beside that, … Continue reading

Posted in Biking, Client News, Gratuitous Client Plug, Outdoor Industry News, Skiing, Snowboarding, Social Media, Technology | Leave a comment

Backbone on DailyTech blog

We don’t like to toot our own horn here at Backbone, but its always nice to be able to pat our coworkers on the back for their good work. Social media has been a major focus for us and with … Continue reading

Posted in Social Media, Technology | Leave a comment

The State of the Internet

Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. … Continue reading

Posted in Interesting Read, Social Media, Technology | Leave a comment

Google Social Search Catches the Attention of Brands

Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional … Continue reading

Posted in Social Media, Technology | Leave a comment

Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times

Everyone is talking about it. How does one make an awesome bowl of multi-media soup? That is the question and  yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps. The ingredients you get to use? … Continue reading

Posted in Client News, Design, Fishing, Gratuitous Client Plug, Outdoor Industry News, Skiing, Social Media, Technology | Leave a comment