Category Archives: Trip Reports

Media Trip to Catalina Island – November 9-11, 2012

As late-autumn snows swirled above the mountains around Backbone headquarters in Carbondale, account managers Elinor Fish and Mavis Fitzgerald escaped to Catalina Island, 22 miles off the Los Angeles coast for a media trip co-hosted by the Santa Catalina Island … Continue reading

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Hooked on Canyoneering

Before this year, I had never been canyoneering before. But, an awesome trip to Grand Canyon in May changed all that. Rich Rudow of Trimble Outdoors is a badass canyoneer. Most canyoneers cut their teeth in the well-known canyons of … Continue reading

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Media Trip to the Middle Fork of the Salmon

Coming out of a summer almost no rain and far too many threatening wildfires, especially in Idaho, we were a bit leery about leading six journalists to the Middle Fork of the Salmon for a cast and blast trip with … Continue reading

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Don’t Call it a Retreat

When I started working at Backbone over five short years ago, our bi-annual get togethers consisted of eleven of us having a small BBQ at a partner’s Carbondale home. Good food, sparkling dinner conversation (lots of jokes about how young … Continue reading

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Backbone in the Big Apple

“Any proper trip to NYC should start with dinner a real Italian pizza joint.” Or so says John DiCuollo.  To kick off our annual spring media trip to the Big Apple, JLD pointed us to Arturo’s in the West Village.  … Continue reading

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The Networ(th)k

Much is being written lately about fans vs. revenue in social media. It is a classic sales vs. marketing storyline/showdown. Companies exist to sell products but they won’t succeed in today’s markets unless they cultivate and work to attract customers … Continue reading

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FreeTouring with Black Diamond Equipment in the North Cascades

Now, repeat after me: “We are not a tele skiing company. We are not an alpine skiing company. We are not a backcountry touring company. Black Diamond Equipment is a SKI company, comprised of passionate SKIERS dedicated to making a … Continue reading

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It All Adds Up

Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple … Continue reading

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Revo Costa Rica Media Trip

This past week, I had the pleasure of heading out on a media trip on behalf of Revo Sunglasses to the gorgeous Osa Peninsula in Costa Rica. The location was unbelievable, the food was five-star, the activities were bucket listers, … Continue reading

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Backbone China, NYC and Boston

Here are a few quick travel updates from Backbone as we prep for: (a) Riding our bikes (b) Entering sales meeting season (c) Patiently awaiting the corn harvest (d) All of the above If you answered (d) – all of … Continue reading

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