Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80’s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that [...]
Posts under ‘Uncategorized’
Colorado’s 14ers Perfect for Summit Meetings
Last week, Backbone Media partners Black Diamond and La Sportiva played host to a group of 6 journalists for some product testing in the heart of the San Juan Mountain Range, in southwestern Colorado. While the underlying premise of the trip centered around introducing the journalists to the new S11 Pack Line from Black Diamond [...]
The Worst Weekend Ever
Being a PR person is tough. Living in Jackson is also tough. But, Penn and Nate always tell us that sometimes we HAVE to tear ourselves away from the office and test some of that great gear that we promote. So this weekend my arm was really twisted and I was dragged kicking and screaming [...]
Philosophy 2.0
Old english proverbs still inspire wisdom during tough times. However, I feel they need some updating. So I brought a few old favorites out of mothballs, wiped them off and gave them a new coat of paint for 2010.
“If you give a man a fish, he will eat for a day. If you teach a [...]
Dis Post Iz Gud, Yes?
You’ve seen them. The invisible bicycle cat. The invisible sandwich cat. The hilarious photos of silly cats and dogs paired with hilariously misspelled messages. Well, what you don’t know (or I hope you don’t know because if you already know all this that will make for a pretty boring read for you…) is that the [...]
Backbone Summer
Rumors of Carbondale, CO becoming the newly appointed center of the outdoor Universe are yet to be confirmed but recent activity in the surrounding satellite towns of Aspen, Vail and Keystone points to growing harmonic convergence.
In Aspen, the Polartec Athlete Advisory Board convened with members Bill Belcourt, Janet Bergman, Michael Sillitch, Sari Anderson, Mike Kloser, [...]
It’s Time to Make the Donuts- Or is it?
Seeing as today is National Donut Day (a big thumbs up to whoever invented that by the way, keep up the good work), I have decided to give credit where credit is due to one of my favorite edible brands and the inventive and always dynamic ways in which they stay in-touch and up-to-date with [...]
Still Clinging on to Old Man Winter
Most people are over it…I know.
Forecast is calling for snow in Carbondale tomorrow, yet for some folks that doesn’t really matter. They’ve said goodbye to “Old Man” winter and have signed up for spring. It’s time for shorts & flops, longer days, outdoor BBQ’s, float trips, bike rides and of course, weekend trips to Fruita [...]
Seth Godin on Driveby Culture and the Search for Wow
Seth Godin, my guru of social analysis and social web analysis has a great post this morning about Driveby Culture and our waning attention spans. The fight for brand attention on the TV, on the web and in print has become staggeringly competitive of late, a mix of niche communities and large-scale flash promotions, all [...]
