Category Archives: Uncategorized

It’s no secret that mobile is shaking things up for consumer brands. The proliferation of tablets and smartphones is fundamentally changing the way that consumers behave and search for information. The implications for brands are enormous. We spent some time … Continue reading →

Since people rarely ask we figured we’d just tell. After all we are in the business of story telling. 15 years ago, on the verge of starting a company with little more than an idea and some energy, Backbone needed … Continue reading →

We’re privileged to work with a number of brands that have large and enthusiastic social media fan bases. When it comes to media planning, orchestrating social campaigns, and even daily posting, an engaged fan base makes everything more fun and interesting. Case … Continue reading →

In the early days of New Belgium Brewing, an Airstream trailer affectionally called the Abbey was commissioned to travel the country to educate and ultimately convert people to New Belgium beers. In a time before social media, the whimsical and majestic … Continue reading →

A common misconception in public relations is that you can get media to cover what the media has already covered. In other words – that a great placement will be newsworthy in other media. Yet with the right story you … Continue reading →

At Backbone we like snow. Of course we love to ski and ride deep powder, but equally important is the impact snow (or lack thereof) has on our business partners in the winter sports world. Brands like SmartWool, Polartec , … Continue reading →

How should brands leverage social media? We’re faced with this question daily — it is without a doubt one of the most common themes across nearly every industry. This fall, Backbone Media helped Eddie Bauer run a successful Facebook campaign … Continue reading →

Fall is beautiful in Aspen. It’s the perfect time of year for cycling, climbing and fly fishing, with the anticipation of coming snowfall. It’s also an ideal time to catch up with friends. This past weekend Backbone and POC hosted … Continue reading →

Dave Anderson from high Country News came in to meet with the Backbone media team this week to talked about the latest happenings and developments with the magazine and their brand universe…