Last week I was lucky enough to attend the Polartec Scufoneda Telemark Festival in the Dolomites near Moena, Italy. I went under the guise of work but it really was way too much fun to call it that.
Polartec has sponsored the event for the past 3 years and plans to ramp it up next year [...]
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Polartec Scufoneda 2010
Norway-1, US-0
Usually I would say that the US Ski Team is the best in the world and blah blah blah… but in this case, there is just no question, Norwegians rule. It’s nice to see athletes of this caliber relax a little… or a lot. Not sure how much Aquavit it took to get [...]
Aspen Highlands Opening Weekend
I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over 12″ in the last 48 hours).
On Saturday morning I ran into Meredith McKee (Aspen Skiing Co.), who was kind enough to let [...]
Ask and You Shall Receive
Last week Hillary posted a snow day Dr.’s note campaign and in her own clairvoyant way WHAM we got a full on snow day.
Yes, the snow is timely as Aspen Highlands and Buttermilk open this weekend. Yes, Backbone crew will be part of the Powder Posse tracking up, er, checking stability in Highlands Bowl. And [...]
Now That’s a Call To Action
We media folks use the term “call to action” in ad campaigns, social media initiatives, and application development. It references the point when the connection that a consumer has with a brand hopefully turns into a measurable action, like a purchase or a donation, or a posting on their Facebook wall.
Well this has nothing [...]
Print Mag Meet iMag
The other day I asked someone why it wasn’t snowing… and they said “don’t you have an iPhone app that makes that happen?” Touche I said, Touche.
For someone who enjoys the subtle and relaxing pleasure of reading the old school way, page by page in a print mag or sorting through [...]
Gobble, gobble….tweet, tweet…Old Town Canoes & Kayaks!
With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work…
Old Town, who launched its Facebook page this summer and its [...]
Thanksgiving Stuff(ing)
With Thanksgiving here and the Backbone crew going to visit family, bike, ski and head to Camp Woodward, I wanted to post some “stuff”.
First, wanted to give thanks to all the great brands we work with. Seriously, it is fun, humbling and inspiring to be affiliated with such great people. Busy lately, Nate is flying [...]
Because Facebook Said So
Michael Hodgson from Snews on the omnipotence of Facebook and how you can’t do anything these days without asking it first.
For more than 11 years, my wife and I have shared a home, a bedroom and countless happy moments traveling around the world together. My daughter, who was at our wedding, knows us as married. [...]
