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Tired, Fortunate and Somewhat Amazed

After two weeks on the road for the OR Show, SIA, X Games and On Snow in Winter Park I feel tired, fortunate, and somewhat amazed. Tired because in between dinners with awesome clients, dawn patrols with friends and near constant meetings with media – we also hosted a killer party in Aspen during X [...]

Changes at Backbone

Yesterday we announced I am joining Nate and Penn as a Partner at Backbone. This is rewarding for me in many ways as I have been with the agency since 2005 and plan to be here for many years to come, I love Carbondale and hope to never leave.  When I started at Backbone there [...]

The Digital Story of Nativity

Regardless of religious affiliation, acceptance or aversion to social media outlets, and/or like or dislike for the holidays in general…this is a pretty funny social web update to the christmas story.

Influence is Contagious

This is a really nice short film from R+I Creative that documents how creativity driven by the ‘taste makers’ is contagious. From music to entertainment to advertising, influencers are creating awareness and driving reactions. The film is a Polaroid snapshot of New York influential creatives who are shaping today’s pop culture. It’s a bit long, [...]

Racking up the Miles

Fall season is here and it is go time to make it happen for Winter 2010 and Spring 2011. Looking at the recent travel log (for work and fun) from Backbone it is something like this: Expo East in Boston, 4 Pass Loop, Ventura, Seattle X2, NYC X2, OIA in Asheville, the Gunks, Santa Barbara, [...]

Not bad for a Joker like me

When you get an email titled ‘Not bad for a Joker like me’ you open it before the others. Sure, it may not be the most pressing email in your inbox but certainly there is promise for some amusement. In this case, the email was from Dan Abrams, one of the co-founders of Flylow along [...]

Boulder Fire – Donations

This is somewhat of a PSA, posted following an email from friend, rep extraordinaire and all-around good guy Ian Reid. We all know people in Boulder. We all know about the Boulder fire. We all know how the outdoor industry is built upon strong realtionships. Just today people are being allowed back into Four mile [...]

Morphodynamic™, Mountain Cup, Media and the Jupiter Peak Steeplechase!

2010 marks the third year of the La Sportiva Mountain Cup trail race series. With the goal of the Cup being to support and promote trail running in North America, La Sportiva is extremely gracious for the support from the Cup’s associate sponsors, Fleet Feet Sports Boulder and W.L. Gore & Associates, makers of the [...]

One Man’s Trash…

Here in Jackson, we try to be as classy as possible. We always drink the most expensive and high class varieties of spirits (PBR). We wear the newest fashions and set trends (80′s onesies), and we drive the world’s most expensive cars (Muddy Tacomas). But for one night a year we celebrate a sport that [...]

Colorado’s 14ers Perfect for Summit Meetings

Last week, Backbone Media partners Black Diamond and La Sportiva played host to a group of 6 journalists for some product testing in the heart of the San Juan Mountain Range, in southwestern Colorado.  While the underlying premise of the trip centered around introducing the journalists to the new S11 Pack Line from Black Diamond [...]