Category Archives: Videos

The Millennial Generation

Posted on November 16, 2012 by admin

This summer, we tasked our intern James with exploring the “Millennial Generation.” Born approximately from 1978-1994, the millennials are the first generation to come of age in the new millennium. In 10-15 years, millennials will make up the majority spending … Continue reading →

Posted in Case Study, Interesting Read, Videos | Leave a comment

Extra Innings: Video, Print, Social

Posted on August 22, 2012 by Penn

PR is like baseball. Hours of semi mundane fundamentals that truly make up the strength of a team and then some rare and overly exciting moments that determine success or failure. At Backbone we are diligent about the fundamental and … Continue reading →

Posted in Backbone Adventures, Biking, Interesting Read, Videos | Leave a comment

In the House: Ashley from Orbitz

Posted on July 27, 2012 by admin

We have lots of fun folks stopping in and out of the Backbone offices these days- our clients, their athletes, our media partners, friends, family, dogs, and a few randoms who are lost and looking for the yoga studio down … Continue reading →

Posted in Client News, Videos | Leave a comment

Backbone MEDIA

Posted on November 17, 2011 by Penn

In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the … Continue reading →

Posted in Making fun of the boss, Musings, NY Times, Social Media, Videos | Leave a comment

Shake your Bootie

Posted on May 24, 2011 by Ian

This video about Teva saving a Santa Barbara Zoo penguin’s booty with a bootie, is a great feel good story (read more here). But, you know you’ve hit YouTube gold when your video gets remixed. It’s no Double Rainbow but … Continue reading →

Posted in Client News, Videos | 1 Comment

First Ascent Vinson Massif shot by Kent Harvey

Posted on March 22, 2011 by Nick

We are pretty fortunate in this industry to work with a lot of very passionate and talented folks that continue to push the envelope in their respective fields.  There’s been more than one occasion that I’ll be going over athlete … Continue reading →

Posted in Climbing, Trip Reports, Videos | Tagged , , | Leave a comment

Plum of a Party at the X-Games

Posted on February 9, 2011 by admin

Thanks to everyone who came out for the first annual Backbone Media Lounge at the X-Games!

Posted in Backbone Adventures, Client News, Videos | Tagged , , | 1 Comment

Contour is Cranking

Posted on February 1, 2011 by Ian

Our friends over at Contour have so much cool stuff going on these days it’s hard to keep up. First of all, they introduced the first camera to integrate HD video with GPS tracking. Now you can watch your video … Continue reading →

Posted in Backbone Adventures, Client News, Videos | Tagged , | 3 Comments

PowderWhores in the Roaring Fork Valley

Posted on November 18, 2010 by Kara

That’s right! Its time for the PowderWhore film, Television, showings in both Aspen and Glenwood. As the last stop on their Colorado tour, the Belly Up in Aspen will host the movie on Friday night, and the Glenwood Springs Rec … Continue reading →

Posted in Colorado, Skiing, Videos | Leave a comment

Powderwhore Presents 2010 Telemark Flick: TeleVision

Posted on August 18, 2010 by admin

Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs. Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a … Continue reading →

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