Category Archives: Videos

The Millennial Generation

This summer, we tasked our intern James with exploring the “Millennial Generation.” Born approximately from 1978-1994, the millennials are the first generation to come of age in the new millennium. In 10-15 years, millennials will make up the majority spending … Continue reading

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Extra Innings: Video, Print, Social

PR is like baseball. Hours of semi mundane fundamentals that truly make up the strength of a team and then some rare and overly exciting moments that determine success or failure. At Backbone we are diligent about the fundamental and … Continue reading

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In the House: Ashley from Orbitz

We have lots of fun folks stopping in and out of the Backbone offices these days- our clients, their athletes, our media partners, friends, family, dogs, and a few randoms who are lost and looking for the yoga studio down … Continue reading

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Backbone MEDIA

In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the … Continue reading

Posted in Making fun of the boss, Musings, NY Times, Social Media, Videos | Leave a comment

Shake your Bootie

This video about Teva saving a Santa Barbara Zoo penguin’s booty with a bootie, is a great feel good story (read more here). But, you know you’ve hit YouTube gold when your video gets remixed. It’s no Double Rainbow but … Continue reading

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First Ascent Vinson Massif shot by Kent Harvey

We are pretty fortunate in this industry to work with a lot of very passionate and talented folks that continue to push the envelope in their respective fields.  There’s been more than one occasion that I’ll be going over athlete … Continue reading

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Plum of a Party at the X-Games

Thanks to everyone who came out for the first annual Backbone Media Lounge at the X-Games!

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Contour is Cranking

Our friends over at Contour have so much cool stuff going on these days it’s hard to keep up. First of all, they introduced the first camera to integrate HD video with GPS tracking. Now you can watch your video … Continue reading

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PowderWhores in the Roaring Fork Valley

That’s right! Its time for the PowderWhore film, Television, showings in both Aspen and Glenwood. As the last stop on their Colorado tour, the Belly Up in Aspen will host the movie on Friday night, and the Glenwood Springs Rec … Continue reading

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Powderwhore Presents 2010 Telemark Flick: TeleVision

Names that were left on the cutting room floor: Telekinesis, Telecommunication, Telegraphs. Telemark puns aside, it’s trailer season, which combined with the growing amount of ski talk around the office is causing some of us to eagerly anticipate winter a … Continue reading

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