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	<title>The Verteblog</title>
	<link>http://www.theverteblog.com</link>
	<description>Backbone Media&#039;s Spinal Tap</description>
	<lastBuildDate>Fri, 12 Mar 2010 16:49:54 +0000</lastBuildDate>
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		<title>Powder, Raw Fish, and Cherry Blossoms</title>
		<description><![CDATA[I was lucky enough to get to spend the past week in Japan representing Black Diamond on a photo shoot and telemark festival. Before I left, I had vague visions of myself posing for pictures with Japanese skiers whose default picture pose was throwing up a peace sign. Turns out that was an unfounded Asian [...]]]></description>
		<link>http://www.theverteblog.com/2010/03/12/powder-raw-fish-and-cherry-blossoms/</link>
			</item>
	<item>
		<title>Polartec Scufoneda 2010</title>
		<description><![CDATA[Last week I was lucky enough to attend the Polartec Scufoneda Telemark Festival in the Dolomites near Moena, Italy. I went under the guise of work but it really was way too much fun to call it that.
Polartec has sponsored the event for the past 3 years and plans to ramp it up next year [...]]]></description>
		<link>http://www.theverteblog.com/2010/03/10/scufoneda/</link>
			</item>
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		<title>Backbone CO visits Backbone Jackson Hole</title>
		<description><![CDATA[Ok, not an complete office exchange, but this past week Jonathan, Kara &#38; I headed north to visit our WY co-workers.
We embraced the tourist roll for a little on-mountain, around-n-about town, &#38; backcountry fun:
, , , 
We did of course spend quite a few hours at the sister office&#8230;noting some differences:
1. we may have a [...]]]></description>
		<link>http://www.theverteblog.com/2010/03/05/backbone-co-visits-backbone-jackson-hole/</link>
			</item>
	<item>
		<title>Searching for Press Coverage</title>
		<description><![CDATA[Too often we see brands dominate the search engine results with a highly optimized website, only to fall short with a lackluster media center component to their website. [To clarify, a website's media center is where a brand can display new product releases, innovative designs and recent press.] So why does this matter? As journalists/bloggers [...]]]></description>
		<link>http://www.theverteblog.com/2010/03/03/searching-for-press-coverage/</link>
			</item>
	<item>
		<title>Norway-1, US-0</title>
		<description><![CDATA[Usually I would say that the US Ski Team is the best in the world and blah blah blah&#8230; but in this case, there is just no question, Norwegians rule.  It&#8217;s nice to see athletes of this caliber relax a little&#8230; or a lot.  Not sure how much Aquavit it took to get [...]]]></description>
		<link>http://www.theverteblog.com/2010/03/03/norway-1-us-0/</link>
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		<title>The State of the Internet</title>
		<description><![CDATA[Here is a set of staggering factoids summarizing the state of the internet. The amount at which the web has changed even in the last year still baffles me but the bigger question as you watch these stats roll is.. so what is next? 

]]></description>
		<link>http://www.theverteblog.com/2010/03/02/the-state-of-the-internet/</link>
			</item>
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		<title>Hot Tub Time Machine</title>
		<description><![CDATA[If you&#8217;ve been watching the Olympics coverage (if you can call it that) on NBC, you might have seen the previews for Hot Tub Time Machine. Almost two years ago we got a call from a production assistant at MGM asking permission to use vintage Kästle skis in the movie. At the time, we could [...]]]></description>
		<link>http://www.theverteblog.com/2010/02/25/hot-tub-time-machine/</link>
			</item>
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		<title>Stream of social/PR/media consciousness</title>
		<description><![CDATA[Backbone 2010 goes something like this so far:

Ski Day, conference calls, NYC, FAM trip, FB and mobile apps, Vail, Crested Butte, ice climbing, Steamboat, avy class, Beaver Creek, Fort Collins, 1% iTunes, Shot Show, Monarch Cat Skiing, truck crash (walk away), OR, Dawn Patrol, dog commute, SIA, Bluebird, On-Snow, Rando Race, ISPO, hut trip, Olympics, [...]]]></description>
		<link>http://www.theverteblog.com/2010/02/24/stream-of-socialprmedia-consciousness/</link>
			</item>
	<item>
		<title>Vail? Pfft. The Travelocity Roaming Gnome knows what&#8217;s up.</title>
		<description><![CDATA[This past Saturday evening, while &#8220;Digital&#8221; Dave Amirault and I were sipping cocktails and putting out the vibe at the Sky, we had the pleasure of running into the coolest corporate identity around&#8230; the Travelocity Roaming Gnome! It was good to see the legendary dwarfish creature in Aspen after weeks of convincing him not to [...]]]></description>
		<link>http://www.theverteblog.com/2010/02/22/vail-pfft-the-travelocity-roaming-gnome-knows-whats-up/</link>
			</item>
	<item>
		<title>Most Likely the Only Time We&#8217;ll Post Nude Pictures</title>
		<description><![CDATA[Last Wednesday Spyder hosted a party for the media to unveil the new Slippery race suit that is being worn by all American and Canadian Alpine Racers during the Olympics. The suit was on display and journalists stopped by to ask questions about the suit and enjoy some of the entertainment that Spyder had arranged [...]]]></description>
		<link>http://www.theverteblog.com/2010/02/17/most-likely-the-only-time-well-post-nude-pictures/</link>
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