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	<title>The Verteblog</title>
	<link>http://www.theverteblog.com</link>
	<description>Backbone Media&#039;s Spinal Tap</description>
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		<title>Impressions from Trade Show Season</title>
		<description><![CDATA[I’m the new guy at Backbone, or at least I was this summer. I hope that title has begun to fade by now but even with a few months under my belt, there was still one rite of passage that I hadn’t yet experienced: trade show season. I had heard the terms “OR” and “SIA” [...]]]></description>
		<link>http://www.theverteblog.com/2012/02/06/impressions-from-trade-show-season/</link>
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		<title>Kara Armano on AnglersTonic.com</title>
		<description><![CDATA[When Kara Armano takes to the water, fish dive for cover and grown men quiver in their waders. Our resident conqueror of all things slimy and scaly is featured in AnglersTonic.com’s “Images of the Year”.]]></description>
		<link>http://www.theverteblog.com/2012/01/12/kara-armano-on-anglerstonic-com/</link>
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		<title>Metcalf in Powder&#8217;s 40th Anniversary Issue</title>
		<description><![CDATA[A little glimpse into the past of Backbone Media&#8217;s Steve Metcalf, back when he worked on the other side of media, back when he had hair&#8230;]]></description>
		<link>http://www.theverteblog.com/2011/12/27/metcalf-in-powders-40th-anniversary-issue/</link>
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		<title>Dax in Decline</title>
		<description><![CDATA[The venerable Dax Kelm profiled on the back cover of Decline magazine. It&#8217;s all downhill from here&#8230; (click image to enlarge).]]></description>
		<link>http://www.theverteblog.com/2011/11/30/dax-in-decline/</link>
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		<title>Backbone MEDIA</title>
		<description><![CDATA[In 1997, when we started Backbone we debated to call it Backbone Media or Backbone PR. As there were only two of us and it was deadlocked we turned to mediation. For mediation we used two systems, one was the 8 Ball which we used more as a new business prognosticator. For yes/no questions we [...]]]></description>
		<link>http://www.theverteblog.com/2011/11/17/backbone-media/</link>
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		<title>It All Adds Up</title>
		<description><![CDATA[Fall is our slow time. Time to relax. Unless you think about it. Fall planning gets cranked up and a quick look at our Google Calendar tells a different story. In the last month~ish, Backbone has been in Boulder multiple times, Portland, Ventura, Austria, NYC, Santa Fe, Fort Collins, Moab, Phoenix, Pierre (that&#8217;d be South [...]]]></description>
		<link>http://www.theverteblog.com/2011/11/02/it-all-adds-up/</link>
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		<title>Understanding Facebook Engagement with EdgeRank</title>
		<description><![CDATA[For a little over a week now, I have been the newest member of the Backbone Media team. As most of you have probably noticed, there have been some recent changes to the layout of your Facebook news feed. Although this may have initially thrown some people off (evident in the flurry of negative feedback [...]]]></description>
		<link>http://www.theverteblog.com/2011/10/07/facebook-engagement-edgerank/</link>
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		<title>#TheMeeting7</title>
		<description><![CDATA[The Meeting, &#8220;the premier gathering of snowsports filmmakers, athletes, sponsors, media and fans&#8221;, went down in Aspen/Snowmass this past weekend for the seventh year. When I first went in 2005 with the Freeskier crew, The Meeting was only getting started, and, back then, for me it was basically just a reason to go party in [...]]]></description>
		<link>http://www.theverteblog.com/2011/10/06/themeeting7/</link>
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		<title>Showing My Best Side</title>
		<description><![CDATA[I’m new to the outdoor industry. My colleagues here at Backbone Media call me the FNG. Even Gary, our UPS guy, calls me the new guy because he hasn’t learned my name yet. For those of you who haven’t met me or don’t remember a time before golden Aspen leaves and dreams of endless face [...]]]></description>
		<link>http://www.theverteblog.com/2011/09/28/showing-my-best-side/</link>
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		<title>Giving Back</title>
		<description><![CDATA[The common wisdom is you get what you give. Which is great and all. But in this day and age there needs to be new adage that allows you to get even a little time to give anything at all, especially when your voicemail is full and email overflowing. Another favorite saying is if you [...]]]></description>
		<link>http://www.theverteblog.com/2011/09/07/giving-back/</link>
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