After the Outdoor Retailer Summer Market we are exhausted, but beyond thrilled that our clients had such successful shows! Check out the links below to see some of the awards given:

How to Take Kratom for Energy

Introduction to Kratom
Kratom, scientifically known as Mitragyna speciosa, is a tropical evergreen tree native to Southeast Asia. For centuries, it has been used in traditional medicine and cultural rituals in countries like Thailand, Indonesia, Malaysia, and Papua New Guinea. Kratom contains alkaloids such as mitragynine and 7-hydroxymitragynine, which interact with the body’s opioid receptors, producing various effects depending on the dosage and strain.

Understanding Kratom for Energy
Kratom is renowned for its ability to boost energy levels, increase focus, and enhance motivation. Its energizing properties make it a popular choice among individuals seeking a natural alternative to caffeine or other stimulants. Understanding how Kratom affects energy levels is essential for choosing the right strain for your needs.

Best Kratom Strains for Energy
When it comes to selecting the best Kratom for energy, several strains stand out:

White Vein Kratom:
White vein Kratom is known for its stimulating effects and is often preferred for enhancing energy and productivity. It provides a clean energy boost without the jittery feeling associated with caffeine.
Green Vein Kratom:
Green vein Kratom offers a balanced blend of energy and relaxation. It promotes mental clarity and alertness while also providing a subtle mood lift, making it suitable for daytime use.
Maeng Da Kratom:
Maeng Da Kratom is one of the most potent strains available, prized for its energizing properties. It delivers a surge of motivation and vitality, making it ideal for tackling demanding tasks or staying focused during long workdays.
Dosage Guidelines
Determining the right dosage of Kratom for energy is crucial to avoid adverse effects and maximize its benefits. While individual sensitivity may vary, it’s recommended to start with a low dose and gradually increase as needed. Factors such as body weight, tolerance, and metabolism can influence the optimal dosage.

How to Take Kratom for Energy
Kratom can be consumed in various forms, including:

Capsules: Convenient and easy to dose accurately.
Powder: Versatile option for mixing into beverages or food.
Tea: Traditional method of preparation for a milder, longer-lasting effect.
Benefits of Using Kratom for Energy
Aside from its energy-boosting properties, Kratom offers several other benefits:

Increased focus and concentration.
Enhanced mood and motivation.
Relief from fatigue and lethargy.
Potential Side Effects
While Kratom is generally considered safe when used responsibly, there are potential side effects to be aware of:

Nausea, vomiting, or stomach discomfort.
Dizziness or lightheadedness.
Dependency and withdrawal symptoms with prolonged use.
Precautions and Safety Measures
To minimize risks associated with Kratom use, it’s essential to:

Consult a healthcare professional before starting Kratom, especially if you have underlying health conditions or are taking medications.
Avoid mixing Kratom with other substances, including alcohol or prescription drugs.
Purchase Kratom from reputable vendors to ensure quality and purity.
Quality and Sourcing
Choosing high-quality Kratom from reliable sources is paramount to ensure safety and efficacy. Look for vendors who conduct third-party lab testing and provide transparent information about their products’ sourcing and manufacturing processes.

Legal Status and Regulations
The legal status of Kratom varies by country and region, with some places banning or restricting its sale and use due to concerns about potential risks and abuse. It’s essential to stay informed about local regulations and advocate for responsible Kratom use.

User Experiences and Testimonials
Many individuals have reported positive experiences with using Kratom for energy and productivity. However, it’s essential to approach anecdotal evidence with caution and be mindful of individual differences in response to Kratom.

CBD gummies have a lot of benefits for your health some of those are Anxiety/depression relief, Sleep relief, pain relief, Anti-seizure properties, Anti-inflammatory properties, you can learn more about CBD gummies in https://urbanasian.com/news/2021/05/where-to-buy-cbd-gummies/.

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GearJunkie’s – Best in Show Gear for 2017, Kickr 7 FL Solar Panel

The Manual – The Best of Outdoor Retailer 2016, Kickr 7 FL Solar Panel

http://iamlearningdisabled.com/tag/home-school/ Tepui  Tents

Outside Magazine – Gear of the Show: The Best of Summer Outdoor Retailer 2016, White Lightening Rooftop Tent

Popular Mechanics – Editor’s Choice Awards, White Lightening Rooftop Tent

Gear Junkie – Best in Show Gear for 2017, Baja Rooftop Tent

The Manual – The Best of Outdoor Retailer 2016, White Lightening Rooftop Tent

Elevation Outdoors – Summer Peak Gear Awards, Kukenam Ruggedized Rooftop Tent

Men’s Journal – 17 Things We Want From the Summer Outdoor Retailer Show, White Lightening Rooftop Tent

Gerber

Popular Mechanics – Editor’s Choice, US Assist Pocket Knife

Gear Junkie – Best in Show Gear for 2017, US Assist Pocket Knife

Gear Patrol – Editor’s Choice: The Best Gear from Outdoor Retailer Summer 2016, US Assist Pocket Knife

Big Agnes

Gear Institute – Best New Gear Awards: Summer 2016, Copper Spur Platinum Tent

Hoka One One

Outside Magazine – Gear of the Show: The Best of Summer Outdoor Retailer 2016, Speed EVO R Track Spikes

Runner’s World – Editor’s Choice Award, Clayton shoe

Gear Junkie – Best in Show Summer 2017, Speed EVO R Track Spike

Red Paddle Co. 

Sup Connect – Gear of the Year, Ride MSL Board

Thule

Men’s Journal – 17 Things We Want from the Summer OR Show, Subterra Carry-On 22″

Black Diamond

Gear Institute – Best New Gear Awards: Summer 2016, Iota Headlamp

Exploring the Latest Twitter Views on Outdoor Gear: A Guide for Marketers

As a marketer, staying on top of the latest social media trends is crucial for success. Twitter is one of the most popular social media platforms, with millions of users around the world sharing their thoughts and opinions on a variety of topics. For outdoor gear companies, Twitter can be a valuable tool for reaching new audiences and building brand awareness. In this article, we’ll take a closer look at the latest Twitter views on outdoor gear and explore how marketers can leverage this information to their advantage.

Understanding the Conversation

The first step in using Twitter for marketing is to understand the conversation surrounding outdoor gear. Twitter provides a real-time stream of information, allowing users to see what others are saying about a particular topic at any given moment. By monitoring relevant hashtags and keywords, marketers can gain insight into what their target audience is interested in and what they are saying about the latest outdoor gear trends.

Identifying Influencers

Twitter is home to a wide range of influencers, including outdoor enthusiasts and industry experts. By identifying and engaging with these influencers, marketers can amplify their message and reach a wider audience. Influencers can also provide valuable feedback on new products and help to build buzz around upcoming launches.

Creating Engaging Content

Finally, the key to success on Twitter is to create engaging content that resonates with your target audience. This can include everything from product announcements and promotions to behind-the-scenes looks at your manufacturing process. By creating content that adds value to your followers, you can build a loyal following on Twitter and drive traffic to your website, in an extreme case, it is also helpful to know the best buy Twitter views service to use.

In conclusion, Twitter is a powerful tool for marketers looking to build brand awareness and reach new audiences in the outdoor gear industry. By understanding the latest Twitter views on outdoor gear, identifying influencers, and creating engaging content, marketers can leverage this platform to drive sales and build a loyal following. So if you’re not already using Twitter to promote your outdoor gear brand, now is the time to start!

 

 

 

 

We have had a busy summer here at Backbone, and are excited to announce some of the new partnerships that have evolved!

Natural vs. Chemical-Based Male Enhancement Pills

Pros and Cons of Natural Supplements
Natural supplements often offer fewer side effects and promote holistic well-being. However, their effects might take longer to manifest compared to chemical-based alternatives.

Risks and Benefits of Chemical-Based Pills
Chemical-based pills might offer immediate results but could pose risks, including adverse reactions or dependency. Understanding these risks is crucial before opting for such supplements click timesofisrael.com.

Maximizing Results: Lifestyle Changes and Supplement Combinations
Healthy Habits for Enhanced Results
Incorporating a healthy lifestyle, including regular exercise and a balanced diet, can complement the effects of male enhancement pills for optimal results.

Combining Supplements for Synergistic Effects
Certain supplements work well together, enhancing each other’s benefits. Consulting a healthcare professional for guidance on safe combinations is advisable.

Safety Measures and Potential Side Effects
Understanding Risks and Precautions
Awareness of potential side effects and precautions associated with male enhancement pills is essential for informed decision-making and safe usage.

Red Flags in Male Enhancement Pills
Identifying warning signs such as exaggerated claims, undisclosed ingredients, or lack of transparency in manufacturing processes is crucial in avoiding substandard products.

Conclusion
Choosing the best male enhancement pills involves careful consideration of safety, effectiveness, and user experiences. Prioritizing health, consulting professionals, and making informed choices are key to achieving desirable results.

Red Paddle Co. – We are hitting the water with Red Paddle Co., the UK-based maker of high performance, inflatable stand-up paddleboards. These boards are among the very best in the SUP community– they are not substitutes for the real thing, they are the real thing! The boards inflate quickly and maintain a stiff rigid form, yet are easy to carry and pack into a wheeled bag! We are excited to help spread the word about Red Paddle.

Carbon Media Group – Carbon Media Group is a progressive media company with an extensive digital ecosystem that includes CarbonTV, which Backbone will be focusing on most. CarbonTV is a premium video platform that provides consumers with on-demand, free access to their favorite outdoor and rural lifestyle shows. Some of their most popular series include: American Elements, Bone Collector, Major League Bowhunter, and others. We look forward to working in this space!

Wilderness Society – The Wilderness Society is among the nation’s leading conservation organizations, and Backbone is really excited to be standing behind them on their Our Wild campaign. This movement aims to protect and preserve access to the 670 million acres of public wildlands in America, like the national parks, forests, deserts, and wildlife refuges. Unfortunately, these spaces face grave threats from profit-minded folks which could have detrimental impacts on these fragile ecosystems. Protecting these wildlands aligns with Backbone’s passion for all things outdoors, and we are hopeful that this partnership will foster positive results.

evo  – evo is a Seattle-based action sports and outdoor retailer, and Backbone is excited to be teaming up with them to drive public relations in North America. evo also focuses on events, art, adventure travel, and expert advice like the safety of wearing watersports helmet for skiers, snowboarders, mountain bikers, skateboarders, wakeboarders, surfers, and more. They have mastered the balance between brick and mortar stores and e-commerce platforms. They have stores in Seattle, Portland, and Denver (opening fall 2016). We are excited to dive into this project with the evo team.

ViewRanger – Backbone will be guiding UK-based ViewRanger as it relaunches its mapping and navigation app to the US market. The app has already achieved tremendous success abroad, and Backbone is confident it will see similar results in North America. ViewRanger is unlike any other navigation app, as it provides premium access to the highest quality maps, and allows users to plan, navigate, record and share their adventures. A new feature to the app will launch in the coming weeks, and we are certain it will revolutionize the way users interact with the outdoors.

RYU – RYU Apparel is a Vancouver-based, tailored, technical, urban athletic apparel brand for men and women. Their pieces are great for working out, with high quality, sweat-wicking, and comfort fitting fabrics, but they are also ideal for use outside of the gym. RYU has an immense amount of potential and momentum, and Backbone is thrilled to be working alongside of them.

As always, there are more projects in the works, and we feel more and more grateful everyday to be working alongside companies with values that we are passionate about.

Happy summer!

What Are Rolex Replicas?

Rolex replicas are unauthorized copies of genuine Rolex watches, designed to mimic the appearance and functionality of the originals. While some replicas are manufactured with the intention of deceiving consumers into believing they are purchasing genuine Rolex watches, others are marketed as affordable alternatives for those who admire the Rolex aesthetic but cannot afford the real thing.

Types of Rolex Replicas
Quality Levels
Rolex replicas vary in quality, ranging from low-end imitations made with cheap materials to high-end replicas crafted with attention to detail and precision engineering. The quality of a replica often determines its price and resemblance to the original Rolex.

Materials Used
Replica manufacturers may use a variety of materials to produce their watches, including stainless steel, gold plating, and even precious metals. Some high-quality replicas may feature genuine Swiss-made movements to replicate the smooth, precise ticking of a genuine Rolex.

Why People Buy Rolex Replicas
Affordability
One of the primary reasons people buy Rolex replicas is affordability. Genuine Rolex watches can cost thousands or even tens of thousands of dollars, making them out of reach for many consumers. Replicas offer a more budget-friendly option for those who want to own a Rolex-inspired timepiece without breaking the bank.

Aesthetic Appeal
Rolex watches are admired for their timeless design and elegance. Many people purchase replicas to enjoy the aesthetic appeal of a Rolex watch without paying the premium price associated with the genuine article.

Social Status
Owning a Rolex watch is often seen as a status symbol, symbolizing wealth, success, and sophistication. While replicas may not hold the same prestige as genuine Rolex watches, they still allow wearers to project a certain image of luxury and refinement.

Risks and Drawbacks of Buying Rolex Replicas
Legal Issues
The manufacture and sale of counterfeit goods, including Rolex replicas, are illegal in many countries. Purchasing and owning counterfeit products may expose consumers to legal repercussions, including fines and criminal charges.

Quality Concerns
While some high-quality replicas closely resemble genuine Rolex watches, many lower-end replicas are poorly made and may exhibit inferior craftsmanship and materials. Buyers risk receiving a subpar product that does not live up to their expectations.

Ethical Considerations
Supporting the counterfeit industry by purchasing Rolex replicas may raise ethical concerns for some consumers. Counterfeiting not only harms legitimate businesses and brands but also contributes to various illicit activities, including organized crime and child labor.

How to Spot a Fake Rolex
Details to Look For
Several telltale signs can help identify a fake Rolex, including mismatched fonts, uneven spacing on the dial, and low-quality materials. Genuine Rolex watches are meticulously crafted with attention to detail, so any discrepancies in craftsmanship may indicate a replica.

Authentication Methods
Authenticating a Rolex watch can be challenging, but there are several methods to verify its authenticity, including examining the serial number, inspecting the movement, and seeking professional appraisal from a reputable watchmaker or dealer.

Where to Buy Rolex Replicas
Online Marketplaces
Online marketplaces such as eBay, Alibaba, and DHgate are popular destinations for purchasing Rolex replicas. However, buyers should exercise caution and thoroughly research sellers to avoid purchasing counterfeit or low-quality products.

Street Vendors
Street vendors in tourist areas or flea markets may also sell Rolex replicas at discounted prices. While these vendors may offer a convenient and affordable option for purchasing replicas, buyers should be wary of counterfeit products and potential legal consequences.

Risks vs. Benefits
When considering where to buy a Rolex replica, buyers should weigh the risks and benefits of purchasing from different sources. While replicas may offer a more affordable alternative to genuine Rolex watches, buyers should be aware of the potential legal, ethical, and quality concerns associated with counterfeit products.

Legal Implications of Selling and Buying Rolex Replicas
Copyright and Trademark Infringement
The manufacture and sale of Rolex replicas infringe upon Rolex’s intellectual property rights, including trademarks and copyrights. Both sellers and buyers of counterfeit Rolex watches may be subject to legal action, including civil lawsuits and criminal charges.

Penalties and Consequences
Penalties for selling and buying Rolex replicas vary depending on the jurisdiction and the severity of the offense. Sellers may face fines, seizure of assets, and imprisonment, while buyers may be liable for damages and forfeiture of counterfeit goods.

Alternatives to Rolex Replicas
Affordable Luxury Watches
For those who admire the luxury aesthetic of Rolex watches but prefer to avoid replicas, there are plenty of affordable alternatives on the market. Brands such as Seiko, Citizen, and Tissot offer high-quality timepieces at a fraction of the cost of a genuine Rolex.

Vintage Watches
Vintage watches are another option for watch enthusiasts seeking a unique and timeless timepiece. Pre-owned Rolex watches, certified by reputable dealers, offer the opportunity to own a genuine Rolex with a rich history and character at a more affordable price point.

Conclusion
Rolex replicas provide an accessible way for consumers to enjoy the luxury and prestige associated with Rolex watches without the hefty price tag. However, purchasing and owning counterfeit goods carry legal, ethical, and

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We’ll be honest, we’ve spent a bit too much time watching these fish on CarbonTV’s live video stream. You’ll see chinook salmon, large mouth bass, northern pike, steelheads, and more swimming around in this show pond at Wolf Lake State Fishery in Michigan.

The International Fly Tackle Dealer show was held in Orlando as part of ICAST in July.

Can Ashwagandha Supplements Cause Allergic Reactions

Ashwagandha, an ancient medicinal herb, has gained immense popularity for its potential health benefits according to the best couples counselling Edmonton. Derived from the Withania somnifera plant, it is revered in traditional medicine for its adaptogenic properties and ability to alleviate stress, improve vitality, and boost overall health.

Understanding Allergic Reactions
Allergies manifest as the immune system’s hypersensitive response to a particular substance, triggering a range of symptoms. From foods to medications, various elements can incite allergic reactions info timesofisrael.com/.

Potential Allergic Reactions to Ashwagandha
While Ashwagandha is generally well-tolerated, isolated cases of allergic reactions have been reported. Research exploring its adverse effects, including allergic responses, suggests that some individuals may experience itching, rash, or gastrointestinal discomfort after consuming Ashwagandha supplements.

Factors Influencing Allergic Reactions
The likelihood of experiencing allergic reactions to Ashwagandha can vary. Factors such as dosage, individual sensitivity, and the quality of the supplement play pivotal roles. Higher doses may heighten the risk of adverse reactions, especially in individuals predisposed to allergies.

Minimizing Allergic Risks
To mitigate potential allergic responses, individuals considering Ashwagandha supplementation should exercise caution. Starting with smaller doses and gradually increasing intake, monitoring for any adverse effects, and sourcing high-quality, pure supplements from reputable sources are essential precautions.

Conclusion
In conclusion, while Ashwagandha offers numerous health benefits, there is a slim possibility of allergic reactions in some individuals. Understanding personal sensitivities, quality assessment, and seeking guidance from healthcare professionals can significantly reduce the likelihood of experiencing adverse reactions.

IFTD is a great opportunity for brands to showcase some of their latest gear, equipment, waders, fly line, tippet, and more for the upcoming season. We are excited that Backbone clients Fishpond, Sage, and RIO won awards for their 2016/2017 products!

 

 

Fly Rod – Freshwater: Sage X 590

Fly Rod – Saltwater: Sage X 890

Eco-Friendly Product: Fishpond Thunderhead Duffel

DVD: RIO Products, Favorite Fly-Fishing Knots

Fly Line – Freshwater: RIO Products, InTouch Big Nasty

Fly Line – Saltwater: RIO Products, Winter Redfish

Leader/Tippet: RIO Products, RIO Saltwater Mono

Best of Show: Sage X 590

 

Check out this video of Angling Trade editor Kirk Deeter chatting with Far Bank Enterprises president and CEO Travis Campbell to see more!

Tommy Caldwell, the acclaimed climber, speaks on the similarities between his sport and writing as he delves into his next challenge: writing a book. He touches on the dichotomy that many climbers, including himself, face: escapism or conformity – his search for truth came by means of going out of his comfort zone (which for a climber, takes a lot), and he decided to write. Read more about his latest adventure here. 

Our friends at Stio show us what they really get up to after hours in their ‘Five to Nine’ series. Quite the life! Watch the video here.

Yeti joined forces with Chris Malloy and the rest of the Farm League team to create a series of Father’s Day videos. This one highlights surfer Shane Dorian’s relationship with his son, Jackson. Watch the video here!

Our friends at TGR teamed up with FreeHub Magazine to showcase the growing bike culture in Sun Valley, ID. Typically recognized for its skiing opportunities,

Best Phentermine Alternatives

Phentermine, a widely prescribed weight-loss medication, may not be suitable for everyone due to its side effects and health risks. For those seeking effective alternatives, various options exist that can aid in weight management without the drawbacks associated with Phentermine. Exploring these alternatives involves considering natural remedies, prescription substitutes, lifestyle changes, supplements, and more mysanantonio.

Introduction to Phentermine
Phentermine is a medication primarily prescribed for weight loss, working as an appetite suppressant. It’s often used short-term in conjunction with diet and exercise to help individuals lose weight. However, its side effects and potential health risks have led many to seek safer alternatives.

Concerns and Side Effects of Phentermine
While Phentermine can be effective for weight loss, it’s crucial to note its common side effects, including insomnia, dry mouth, and dizziness. Furthermore, it’s linked to more severe health concerns like increased blood pressure and addiction potential, making it unsuitable for some individuals.

Exploring Alternatives
Understanding the necessity for alternatives to Phentermine is vital. The quest for alternatives involves various approaches, each with its own set of benefits and considerations.

Natural Alternatives
Natural alternatives, such as herbal supplements and lifestyle modifications, offer a gentler approach to weight management. Options like green tea extract, apple cider vinegar, and increased physical activity have shown promise in aiding weight loss without significant side effects.

Prescription Alternatives
For those preferring pharmaceutical options, several prescription medications, like Orlistat or Liraglutide, present viable alternatives to Phentermine. These medications work differently and may be recommended based on individual health conditions and weight loss goals.

Lifestyle Changes
Adopting a healthier lifestyle involving balanced nutrition and regular exercise remains a cornerstone in weight management. Modifying dietary habits and increasing physical activity not only aids in weight loss but also promotes overall well-being.

Supplements as Alternatives
Various over-the-counter supplements cater to weight loss, containing ingredients like Garcinia Cambogia or Glucomannan. However, it’s crucial to research these supplements thoroughly and consult a healthcare professional before use.

Customer Reviews and Feedback
Insights from individuals who have used alternative methods for weight loss can provide valuable guidance. Real-life experiences often offer practical insights that aid in decision-making.

Consulting a Healthcare Professional
Before embarking on any alternative weight loss method, consulting a healthcare professional is paramount. They can provide personalized guidance based on an individual’s health history and needs.

Cost Comparison
Apart from effectiveness, considering the cost of alternatives in comparison to Phentermine is crucial. Some alternatives may be more cost-effective in the long run.

this little mountain town is certainly making a name for itself in the biking world too. Watch the video to learn more!

 

 

Black Diamond TV has put together an incredible series of short films showcasing the passion and drive involved in climbing.

Best Male Enhancement Pills

Male enhancement pills have become increasingly popular due to their potential to address various concerns related to male sexual health. These pills claim to offer solutions for issues like erectile dysfunction, low libido, and stamina problems, among others. Understanding their effectiveness, safety, and the factors to consider before choosing one is crucial for those seeking such products.

Introduction to Male Enhancement Pills
The use of male enhancement pills stems from the desire to enhance sexual performance and address intimate health issues. Over time, these pills have evolved from traditional herbal remedies to scientifically formulated supplements more info timesofisrael.com.

Ingredients in Male Enhancement Pills
Most enhancement pills contain a blend of natural herbs, vitamins, minerals, and synthetic compounds. Understanding these ingredients and their roles is essential for users to make informed decisions about their usage.

Effectiveness and Safety
Research studies provide varying degrees of evidence regarding the effectiveness of these pills. While some users report positive results, safety concerns and potential side effects must be considered before consumption.

Types of Male Enhancement Pills
The market offers a range of enhancement pills catering to different needs, such as increased stamina, improved erections, or heightened libido. Understanding these categories helps in choosing the most suitable option.

Choosing the Right Male Enhancement Pill
Factors like personal health conditions, age, and specific requirements should be considered before purchasing any enhancement pill. Consulting a healthcare professional is advisable.

Usage Guidelines and Recommendations
Following the recommended dosage and usage instructions is crucial for achieving desired results while minimizing risks. Combining these pills with a healthy lifestyle often yields better outcomes.

Myths and Misconceptions
There are several myths surrounding male enhancement pills, such as instant results or miraculous effects. Debunking these misconceptions helps in setting realistic expectations.

User Testimonials and Reviews
Real-life experiences shared by users offer valuable insights into the effectiveness and impact of enhancement pills on individuals. However, results may vary from person to person.

Expert Opinions and Recommendations
Health professionals and experts in the field provide guidance based on scientific evidence and experience, aiding users in making informed choices.

Comparative Analysis of Top Brands
Comparing leading brands in terms of ingredients, effectiveness, and user reviews assists potential users in selecting the most suitable option.

Long-Term Effects and Sustainability
Understanding the potential long-term effects of prolonged usage of enhancement pills is crucial for users’ health and well-being. Sustainable approaches should be encouraged.

Health and Lifestyle Changes
Incorporating these pills into a holistic approach to health, including exercise, diet, and stress management, can amplify their benefits.

Addressing Concerns and FAQs
Clearing common doubts and answering FAQs helps in dispelling myths and providing comprehensive information for potential users.

From bringing inspiration from forest bouldering into the gym, to climbing with loved ones, these videos highlight the beauty of the sport. Enjoy them here.

8 Tips for Planning Your Next Boondoggle Media Trip

I am a firm believer that any solid marketing plan, in the B2C space, should involve a cadence of media trips. That’s a sweeping statement, so let me clarify: I believe media trips are an incredible way to establish long-lasting relationships, and deliver ROI with journalists and social influencers for certain industries. Taking journalists to a remote jungle to test new software? Probably not be the best use of marketing dollars.

But taking a journalist into a remote jungle to explore a new gps tracker, now we’re talking. Backbone hosts over a dozen media trips and events every year, in all shapes and sizes, so we have compiled the below list of tips and tricks that can be applied to almost any situation.

1 – Purpose – It’s important to take a step back and think, “what is the media going to get out of this?” and “why should this happen in-person, via an experiential trip, as opposed to over email?”

In the outdoor and active lifestyle industry we have an opportunity to really bring our clients’ brand and products to life. But there are many other consumer-facing industries who can capitalize on this same idea: product launches, brand launches, rebrands and big partnership announcements are all situations where media trips might make sense.

The media’s time is valuable and asking them to leave the office is a big ask, so ensuring that the hook is worthy of their time is key.

2 – Budget – Media trips can be scaled to work with almost any budget, but I think it’s fair to assume that when you add up airfare, lodging, food & beverage, and incidentals it’s not a cheap tactic. Being up front about these costs from the start will help set expectations with your client. I always run on the assumption that if a brand is asking a journalist to attend a trip, they should be covering their expenses, soup-to-nuts.

Some simple ways to cut costs are through staffing, international vs. national trips, pulling-in freelancers or media who are based near the destination, and reaching out to resorts, hotels, and local chambers of commerce. If you are planning on bringing 10 top tier journalists to Belize to test out a new line of rash guards and bathing suits, who knows what a local resort or visitor bureau might offer up – often in the form of a “media rate” – knowing that their property and destination is likely to be mentioned in any post-trip coverage.

3 – Partnerships – Some brands are more sensitive to “sharing the spotlight” than others, however, inviting non-competing brands to take part in a trip can quickly increase the lure for a journalist and greatly offset the overall cost. Don’t get me wrong, if a brand can manage the $50K media trip no problem, there is huge return as you’ll be able to own all messaging. On the flip side, if a sandal company can only put $5K towards a trip, what’s the downside of bringing a water bottle company, a sunglasses brand, and a sunscreen company into the event? All of a sudden, you have $20K to work with and journalists are exposed to a lot of cool new products all centered around the same activity.

We should be aware in finding attorney for DUI claims. Similarly,when going this route, be sure to establish early on who is driving the event. If everyone is coming in at the same price, there should be equal attention paid to the brands. If there is a scale at which brands are participating, allocate brand exposure accordingly.

4 – Venue – This is one of the easiest ways to fall flat on a media trip. I’m going to lay it out in real terms: the venue you select 100 percent reflects your brand so chose accordingly. If you’re a backcountry ski manufacturer, asking folks to stay in a rugged AK lodge while they are heli-skiing makes total sense. However, ensure the food, sleeping arrangements, and amenities are up to snuff.

Again, don’t forget to let the venue, lodge, hotel, whatever it may be know that you’re hosting journalists at their property. If there’s a chance they’ll get free press, they just might adjust the pricing for you or throw in some great comp items.

5 – Social Media – This is probably the simplest, but most effective tool to get real-time coverage and ROI for the trip. Aligning on a #hashtag, sharing all appropriate social handles with attendees, and setting up any content guidelines is key for the success. Hiring a professional photographer who can shoot the trip and provide images to the media is another tool to get great real time content sharing.

6 – Invitees – This should be straightforward: invite journalists on a media trip who are a fit for the story, product, brand you are highlighting. Just because someone is in-house at Outside does not mean they are a fit for a fly fishing trip. Take the time to research who at a publication is writing fly fishing reviews/stories and invite them.

Conversely, if you have a sexy media trip to a killer destination you can usually step a bit outside your typical demographic and lure big name titles. Be cautious however, some of the larger media houses do not allow press trips, so you may have to spend some time on LinkedIn or the publication’s website to find the appropriate freelancer.

7 – Structure – The itinerary for a media trip will of course vary, but I have one golden rule I always follow: build downtime into every day. You are taking time out of the office just like the media, so respect that they might have to jump online for a little bit and catch up on work. Plus, we’re all adults, and getting some personal time each day is important – no one wants to feel like they’re attending a sleep away camp with every moment of the day planned scheduled.

8 – Swag – This is probably the easiest piece of a media trip, but often overlooked. Media don’t just write for the publication they’re employed for, they are seen as influencers and experts in their space. If they are using a certain product/wearing a particular brand you better believe people are taking note. So, kit them out and give them stuff they will a) use on the trip and b) can bring home. And I’m not referring to branded tee shirts (that is available now in the Juice Wrld Merch shop) and koozies, but in-line, or better yet, soon-to-be-released, product and gear.

 

by Alison Nestel-Patt