Running the Roaring Fork

Trail running; it’s something almost every Backbone employee loves to do in some capacity. Whether they’re escaping into the Tetons, taking lunch runs on Colorado’s front range, or running ultra marathons across the High Rockies, Backbone employees have a certain place in their hearts for scenic single-track. There is, however, one individual on the Backbone team with an unparalleled love for the sport and her name is: Elinor.

One of the Roaring Fork Valley’s foremost experts on the topic, our in-office guru represents Newton Running, talks running shoes with media all day every day, and offers sage advice to untrained trail-running rookies. Elinor also brings Backbone’s running culture to the next level having accomplished such feats such as the Leadville 100–one of the longest and toughest races in the Rockies–and most recently, the San Juan Solstice 50 miler. When not hustling for her clients or exploring the Rocky Mountain wilderness on foot, Elinor will occasionally author a piece about the virtues of trail-running.

In her latest freelance assignment for Apsen Magazine, Elinor profiled the world-class trail running scene that exists just outside the Roaring Fork Valley and the athletes that revel in it. Check out some excerpts from her piece below, or visit Aspen Magazine to read the full story. (Images and text courtesy of Aspen Magazine)

 “When asked why trail runners gravitate to long, relatively remote routes like the Four Pass Loop or the relatively mild Conundrum Creekwhich offers a very runnable and scenic 9-mile jaunt to a natural hot springsthe answer is about tapping into the sport’s ‘Zen-inducing’ effect that isn’t achieved in road running.”

“With so many trails hereand up and down the Roaring Fork ValleyAspen’s trail-running community can seem to be small and dispersed. It’s not until races such as the Ute Mountaineer’s Golden Leaf Half Marathon, held each September on the Government Trail from Snowmass to Koch Lumber Park, that trail runners congregate here in any great number.”

Backbone in the Big Apple

“Any proper trip to NYC should start with dinner a real Italian pizza joint.” Or so says John DiCuollo.  To kick off our annual spring media trip to the Big Apple, JLD pointed us to Arturo’s in the West Village.  Delicious, coal oven pizza pies with clam and lobster toppings set the tone for another great trip to NYC for Backbone.

This year we found a new penthouse in mid-town for our showroom and it was beautiful inside, with floor-to-ceiling windows affording incredible views of the city. Twelve of our brands participated: Black Diamond, BOA, Eddie Bauer, Horny Toad, Gerber, Gregory, La Sportiva, Newton Running, Polartec, POC, REVO Sunglasses and SmartWool.

Unfortunately on Wednesday, the day of our event, Mother Nature delivered us a steady stream of rain. Undeterred, media from a wide range of outlets braved the elements to attend. Everyone from tech-focused publications like WIRED and Popular Mechanics, to producers from Good Morning America and Outside TV, to travel writers from Travel + Leisure and Sherman’s, to fitness editors from SELF and Shape joined us.

The event was a big success and we’re already looking forward to our next one in the fall. Thanks again to everyone who attended; we look forward to seeing you again soon!

Here are some photos from the showroom:

Mike May shares a laugh with pro quidditch player and freelancer Eric Hansen

Peter Whittaker shows his robot dance moves to freelancer Tom Foster and Sarah Hubbard

Dax Kelm shows off the latest POC offerings to freelancer Peter Koch

Penn Newhard talks with freelancer Stefani Jackenthal and Brianne Bates from Revo

The Backbone crew celebrates another successful event in the city

Meet Our Newest Hire-The Swede

In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The Swede. Be afraid, be very afraid. He looks and acts like a good guy, but let me tell you, nobody is an expert crepe maker without having a darkside. I’ll say this, Mike and I will have our wits about us now in the Jackson office as there is something undoubtably dubious about this fellow.

Born abroad (as all villians are), Nik began his life in Sweden so his early years have been hard to track. His family still remains in Stockholm where I would guess they obviously spend all day eating Swedish meatballs and discussing how to take over the world, like any good villainous family would. Nik recently admitted that his Swedish passport provides a level of assumed neutrality and passivity allowing him to pass through European checkpoints with ease, unlike the glaring red flag of an American passport. Interesting. I still think he probably crosses borders under the cover of night on backroads, in unmarked cars, but that’s just a hunch.

We ended up in Munich together once when he was working an inside job at Cloudveil. He took us all out to the Hofbräuhaus and kept the beers (truth serum) flowing. He however managed to coincidentally get a tiny glass (note photo) and “wasn’t able” to drink as much as we were. Very clever, Swede.Very clever.

In an in-depth interrogation session early today, Nik admitted to liking the Stones over the Beatles, but I think that is just an obvious American choice. So sly. He also likes ice cream cake, which threw me off a bit, but I think that was the point. He travels everywhere with his french press, so if I figure if I deprive him of coffee I may be able to torture him into telling me his treasonous plans.

He claims that his ping pong skills are mediocre, which at first glance would be an advantage for the other Backbone staffers to defend themselves. However, I’m not buying it. I just figure he was too busy mastering new levels of sneakiness using his personalized ping pong paddles. Who needs ping pong when you can kill someone with your pinkie? Or a poisonous crepe perhaps? I’m on to you, Swede.

I also don’t trust anyone from the country that produced ABBA.

In an effort to make him feel comfortable and convince him that I am not a threat, I have welcomed him with open arms here at the Backbone office. He says he likes Donut Tuesdays, which means he has done his research on how to butter us up. Very sneaky, Swede. Anyway, you’ll be seeing him around from now on, talking to him on the phone and over email. He will be charming and polite, work hard and be epically helpful. I believe its all a ruse, but time will tell. Just keep your eyes peeled, that’s all I’m saying. And don’t say I didn’t warn you.

Backbone CO visits Backbone Jackson Hole

Ok, not an complete office exchange, but this past week Jonathan, Kara & I headed north to visit our WY co-workers.

We embraced the tourist roll for a little on-mountain, around-n-about town, & backcountry fun:

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We did of course spend quite a few hours at the sister office…noting some differences:

1. we may have a kegorator & ping pong table, but they have:

and:
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This call out may not be obvious, allow me to clarify: solo office space complete with gnome collections & donuts daily (already consumed, but size described by Mike’s hand gesture)

Thanks for a fabulous week BBM-JH!

Meet Fielding

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Fielding Miller, the man with two last names and newest member of the Carbondale office, comes to Backbone after some time at Freeskier in Boulder where they probably made him do stuff like eat dog food and drink beers out of his shoe. Fortunately, here at Backbone we eat fresh baked scones and sip beer from a keg of New Belgium. He was, however, subjected to this Alapayevsk Freeskier-style interview during his first week on the job.

http://busingers.ca/season-2018-2019-copy/ Talking about taking park tricks to the backcountry is so 2003. How will you take your park swagger to the office?
I like to be as well-rounded as possible, so I plan on soaking up lots of mountaineering knowledge from my colleagues and hopefully I can contribute on the freeskiing/surf/skate side of things. That being said, don’t expect to see me on tele gear.

Dude, it’s all about the progression. Where do you see the sport of skiing going?
The danger level has been pushed to unbelievable levels but style has always been most important to me. I get more excited over a stomped AK line or a perfect grab or shifty than an out of control dub cork or ski BASE jump.

One Backbone employee gets chosen to be the January 2010 Gear Girl. Who would you pick and why?
Mavis, because I think she has unique style.

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(Mavis’ unique style)

Account Manager Setup: As you have probably gathered, Backbone doesn’t have any tall tee manufacturers as clients. What gear will you be rocking this season?
Whatever I get for free in XL! (take note, fellow employees)

As seen in countless urban rail film segments, night shooting is where it’s at. How do you feel about pulling dusk patrol shooting off pitch emails on a regular basis?
I pulled some dusk patrol hours in the office last evening, so I’m cool with working hard as long as I believe in what I’m doing.

Lastly, who would win in a fight: Matt Harvey or Penn Newhard?
Matt Harvey is a man of many talents. I’m always impressed with whatever new activity he has successfully immersed himself in (it’s rally car racing at the moment), but I don’t think fighting is one of them… Penn has an undeniable size advantage, so I’d put my money on him.

Welcome Fielding, we are psyched to have you!

Cloudveil’s Get Your T On Comp – Cold Hard Cash Prizes for Green T-Shirt Designs

Living in a van down by the river? Going on a road trip soon and need some extra cash? Cloudveil is searching the globe for six creative men’s and women’s T-Shirt designs. Designs must involve the themes: Environmental Causes & Place…..causes being green….place being WYOMING!

-Design can be submitted by any medium (digital, ink, cardboard…you get it. Our graphic designers will take care of the details)
-Only three color ways permitted
-Designs must be submitted to nbrosnan@cloudveil.com by Sunday, May 24, 2008 at MIDNIGHT!
-Six winning designs will be chosen next Wednesday, May 27th. $300.00 will be awarded per design chosen. You can win all six!

Please email images info, designs and questions to nbrosnan@cloudveil.com

Boa® Technology Adds Backbone Media, Marketing Muscle

Boa® Technology, Inc., makers of the award-winning, patented Boa® Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.boa_primary3

“We needed a partner that thoroughly understands online white label website development techniques and the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”

With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry.

“Boa Technology is a highly innovative ingredient brand with a focus on performance,” comments Nate Simmons of Backbone Media. “We look forward to working with the Boa team and their partners as we leverage existing momentum and expand to new markets.”
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