Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on treehugger.com.
One problem though, Newton never actually produced those shoeboxes.
Turns out Newton’s ad agency submitted the shoebox to several [...]
Posts Tagged ‘Newton Running’
Form vs. Function and PR 2.0
Will Ferrell in Newtons
Right underneath Brit’s butt, there’s a shot of Will running through Central Park in Newton Running shoes! Click the page to enlarge (Will Ferrell that is, not Britney’s backside).
New York Post
28 Nov 2008
In Love with a Shoe
Newton Running is a little Boulder shoe company that has been making big waves in the running shoe world since their launch two years ago. Along the way they’ve garnered an evangelical following of runners who sing the shoe’s praises…sometimes literally.
One happy customer liked her shoes so much that she penned lyrics to a song [...]
