Here at Backbone we’re excited that not one, but two of our clients were honored with the annual SGB 40 Under 40 Award this year. The annual award was was created to “…honor the best and brightest future leaders of the sporting goods industry.” Though I don’t think Joel Heath, the senior global marketing director [...]
Posts Tagged ‘Polartec’
Are you gonna party, OR are you gonna party?
Since we are in countdown mode until this year’s Outdoor Retailer Summer Market, and quite a few of our clients will be attending, and throwing bashes, we thought we would do a roundup of all the beer-drinkin’, beat-droppin’, boat racin’ events that we have going on. If you have additional events to include in this [...]
Share the warmth with Polartec, help give blankets to the homeless
With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season. For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a homeless shelter. We will donate 100 blankets to shelters in the top ten US cities where our fans live, so encourage [...]
Made Possible
Polartec is in the midst of a major re-branding. This short video is a nice brand visualization to kick off the new ‘Made Possible’ campaign. In other words, it’s a sweet mashup of some sick skiing, climbing, biking and kayak porn. Check it out.
Shell Game
I learned to ski as a kid at a little hill in the Blue Ridge Mountains of Virginia called Wintergreen. It’s a classic East Coast ski resort where the lodge is on the top of the mountain and they hand out trash bags at the base of the lifts so you don’t get soaked by [...]
