In the world of social media, Mashable is king. Our entire office (and the rest of the social media world) consumes Mashable.com content on a daily basis. So, you can imagine our excitement when an article on New Belgium Brewing and their social media efforts was posted today. The article talks about how NBB is [...]
Posts Tagged ‘Social Media’
Seth Godin on Driveby Culture and the Search for Wow
Seth Godin, my guru of social analysis and social web analysis has a great post this morning about Driveby Culture and our waning attention spans. The fight for brand attention on the TV, on the web and in print has become staggeringly competitive of late, a mix of niche communities and large-scale flash promotions, all [...]
New Belgium Brewing Social Media Efforts
New Belgium has been participating in social media via blogging, twitter, youtube and facebook and the engagement has been tremendous. It is clear the New Belgium community is passionate about the brand and the beer they produce. A recent facebook update garnered 74 responses within a couple of hours. Today they were featured in the [...]
The economy, innovation and social media
The economy is grim and the government is sticking us (taxpayers) with the bill for their mismanagement. So what is the answer? Business Week thinks it is innovation – in their recent top story “Can America Invent Its Way Back?.” As a growing PR firm that makes its living by finding great brand stories and [...]
