Category Archives: Colorado

Aspen Skiing Company CEO Mike Kaplan

High Country News just published this powerful op-ed collaboration by Aspen Ski Co CEO Mike Kaplan and The North Face CEO Steve Rendle. Definitely worth a read:
Abony Climate change threatens our livelihoods — and yours
In the summer of 2003, one of the most legendary and fearsome mountaineering routes in the world –– the North Face of the Eiger –– fell victim to climate change. An unusually warm summer melted much of the ice that makes this route in Switzerland passable. As temperatures continue to warm, this iconic passage may only exist in winter.

Meanwhile, in Colorado, aspen trees have begun dying off in huge numbers. Aspens can fall victim to many diseases, but science suggests that a warmer climate will lead to increasing tree mortality as a result of sickness, insect infestations and other pests.

The North Face CEO Steve Rendle

As CEOs of two of the most widely known consumer brands in the outdoor recreation market — Aspen Skiing Company and The North Face — it gets our attention when our companies’ namesakes start to vanish before our eyes. Although we operate different businesses, we share concern about the impact of climate change on our companies, the economy, the environment and our customers. We also agree that now is the time for dramatic action by Congress to curb greenhouse gas emissions, stimulate investment in renewable energy sources and clean technology, and encourage energy efficiency.

The effects of warming global temperatures are not theoretical. At Aspen, where our business depends on the climate, we already see a gradual increase in frost-free days and warmer nights. Milder winters mean a shorter ski season and greater reliance on artificial snowmaking, a costly and carbon-intensive practice. In short, climate change impacts Aspen’s bottom line. For the $6 billion ski industry, and the hundreds of thousands of people who make their living directly or indirectly from it, the stakes are huge.

Continue reading here.