If you thought the life of a photojournalist was all about shooting surfers in bikinis on the beach with a really, really long lens….this video will do nothing to prove you wrong. Steve Casimiro is certainly living the dream – he’s an accomplished journalist, photographer and blogger who regularly travels to some of the most [...]
Posts under ‘Social Media’
Gobble, gobble….tweet, tweet…Old Town Canoes & Kayaks!
With the Thanksgiving holiday on the horizon and out of office replies coming in droves we decided to test the power of the social web with Old Town Canoes and Kayaks. And yes, before you ask – we do consider this work. Serious work… Old Town, who launched its Facebook page this summer and its [...]
What is Social Media ROI?
This newest video Socialnomics: Social Media ROI from the crew at Socialnomics, showcases that social media can help brands achieve success on almost any marketing front. While this video refers to specific examples of the effect social media has compared to traditional media, many pieces of social media behave so differently than anything we have [...]
Google Social Search Catches the Attention of Brands
Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional search results page. Based on what social networking sites you link to in your Google [...]
20 Tweetable Truths About Magazines
An interesting video that I stole from Jen Wittman from Outside Magazine.
Skier caught in avalanche lands on CNN
What makes online content go viral? While there is interesting discussion on engagement and new terminology created everyday on the ever changing front of social play – what makes virality happen remains a bit of a dark science. There are emerging agencies that can help with virality, but nothing works as well as great unadulterated [...]
Ultimate Ski Bum Giveaway
Dear Nate and Penn- I need to take a Final Cut Pro class so I can learn to shoot, edit and produce a video for uhhh….a client. Kudos, to Kootenay Mountain Culture publisher Mitchell Scott on his James Bond impersonation in this video. The Powder Highway promotion is a terrific out-of-the box marketing vehicle that [...]
Cloudveil Multi Media Campaign Makes and Breaks Promises in NY Times
Everyone is talking about it. How does one make an awesome bowl of multi-media soup? That is the question and yes, we are talking about feeding consumers, publishers, bloggers, dealers and even sales reps. The ingredients you get to use? How about advertising, marketing, PR, and social media. Maybe, throw in a dash of mountain [...]
Did You Know, 4.0
Here is an interesting take on how the various media channels are continuing to blur. Everyday we witness the shift in user behavior towards media consumption, both on and offline. Thanks to the team at the 3rd Annual Media Convergence in NYC.
Advertising Dead? Think Again…
Lots of talk these days about print advertising being dead and how much people hate banner ads online. Here at Backbone, we see this common wisdom as having some truth but more so mixed with a healthy dose of opportunity. What do I mean by that? Well, print advertising IS changing, but there is still [...]
